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- Tasks: Manage and optimise paid media campaigns across Google, LinkedIn, and Meta platforms.
- Company: Join a dynamic digital marketing team focused on B2B success.
- Benefits: Remote work, flexible hours, and opportunities for professional growth.
- Why this job: Make a real impact by driving measurable results for clients through innovative strategies.
- Qualifications: Experience in paid media campaigns and strong analytical skills required.
- Other info: Collaborative environment with a focus on continuous learning and development.
The predicted salary is between 36000 - 60000 £ per year.
We seek a data-driven Paid Media Specialist to join our growing Digital team. You'll work closely with our Digital Marketing Managers to develop, execute, and optimize paid media campaigns that drive measurable results for B2B clients. This role is ideal for someone who thrives on analyzing performance data, optimizing campaigns for efficiency, and staying ahead of digital advertising trends. You may be the perfect fit if you love testing, learning, and fine-tuning strategies to maximize ROI. This is a remote contractor role open to candidates based in the UK. The position requires working hours of 12:00–21:00 local UK time to ensure strong collaboration with our U.S. teams.
What You'll Do
- To meet client KPIs, you'll build and manage paid media campaigns across Google Ads, LinkedIn Ads, and Meta platforms.
- Conduct keyword research, audience segmentation, and competitor analysis to refine ad targeting and performance.
- Monitor and analyze campaign performance, adjusting strategies based on data-driven insights.
- Run A/B tests on ad creatives, landing pages, and audience segments to improve conversion rates and ROI.
- Ensure proper tracking and attribution by setting up UTM parameters, conversion tracking, and Google Tag Manager configurations if needed.
- Work closely with the Digital Marketing Managers and cross-functional teams to align paid media efforts with broader marketing strategies.
- Build clear, actionable performance reports and insights to clients and internal teams.
- Follow the ever-changing paid media landscape, and recommend relevant new ads strategies.
Who You Are
- Must have a strong background in managing and optimizing paid media campaigns on Google, LinkedIn, and Meta (Facebook/Instagram).
- Must have agency experience working with B2B clients and understand the nuances of B2B digital marketing.
- You have expertise in LinkedIn strategy, audience targeting, bid management, budget allocation, and A/B testing.
- You're proficient in analyzing performance metrics (e.g., CTR, conversion rates, cost per acquisition) and using insights to improve campaign efficiency.
- You're proficient in building reporting decks and showcasing your work and value to the client.
- You're able to work independently, take ownership of tasks, and seek answers proactively. You should be comfortable researching solutions online and utilizing available resources.
- You're highly organized and detail-oriented, and you can juggle multiple campaigns and deadlines.
- Having DemandBase, Reddit, Taboola Ads knowledge is a plus.
- You are a clear communicator, comfortable presenting detailed findings and recommendations to internal teams and clients if needed.
- You love collaborating and can effectively communicate performance insights and strategy recommendations.
- You are fluent in English and Spanish, and additional language skills (such as French) are considered a bonus.
Paid Media Specialist (UK) in London employer: terrahq
Contact Detail:
terrahq Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Paid Media Specialist (UK) in London
✨Tip Number 1
Network like a pro! Reach out to your connections on LinkedIn and let them know you're on the hunt for a Paid Media Specialist role. You never know who might have a lead or can refer you to someone in their network.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best paid media campaigns, including performance metrics and results. This will give potential employers a clear picture of what you can bring to the table.
✨Tip Number 3
Stay updated with the latest trends in digital advertising. Follow industry blogs, join relevant forums, and participate in webinars. This knowledge will not only help you in interviews but also show that you're passionate about the field.
✨Tip Number 4
Apply directly through our website! We love seeing candidates who take the initiative. Tailor your application to highlight your experience with Google Ads, LinkedIn Ads, and Meta platforms to stand out from the crowd.
We think you need these skills to ace Paid Media Specialist (UK) in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Paid Media Specialist. Highlight your experience with Google Ads, LinkedIn Ads, and Meta platforms, and don’t forget to showcase your B2B agency experience!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you’re passionate about digital marketing and how your skills can help us drive measurable results for our clients.
Showcase Your Data Skills: Since we’re all about data-driven decisions, make sure to include examples of how you've used performance metrics to optimise campaigns in the past. We love seeing those numbers!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It’s the best way for us to keep track of your application and get back to you quickly!
How to prepare for a job interview at terrahq
✨Know Your Platforms Inside Out
Make sure you brush up on your knowledge of Google Ads, LinkedIn Ads, and Meta platforms. Be ready to discuss specific campaigns you've managed, the strategies you employed, and the results you achieved. This will show that you not only understand the tools but can also leverage them effectively.
✨Showcase Your Analytical Skills
Prepare to talk about how you've used data to drive decisions in past campaigns. Bring examples of performance metrics you've analysed, like CTR and conversion rates, and explain how you optimised campaigns based on those insights. This will demonstrate your data-driven mindset, which is crucial for this role.
✨Be Ready to Discuss A/B Testing
Since A/B testing is a key part of optimising campaigns, come prepared with examples of tests you've run. Discuss what you tested, the outcomes, and how you applied those learnings to improve future campaigns. This shows your commitment to continuous improvement and learning.
✨Communicate Clearly and Confidently
As a Paid Media Specialist, you'll need to present findings and recommendations to clients and teams. Practice articulating your thoughts clearly and confidently. You might even want to prepare a mini-presentation on a past campaign to showcase your communication skills during the interview.
