At a Glance
- Tasks: Manage and optimise paid media campaigns across Google, LinkedIn, and Meta platforms.
- Company: Join a dynamic digital marketing team focused on B2B success.
- Benefits: Remote work, flexible hours, and opportunities for professional growth.
- Other info: Collaborative environment with a focus on continuous learning and adaptation.
- Why this job: Make a real impact by driving measurable results for clients through innovative strategies.
- Qualifications: Experience in paid media campaigns and strong analytical skills required.
The predicted salary is between 40000 - 50000 £ per year.
We seek a data-driven Paid Media Specialist to join our growing Digital team.
You’ll work closely with our Digital Marketing Managers to develop, execute, and optimize paid media campaigns that drive measurable results for B2B clients.
This role is ideal for someone who thrives on analyzing performance data, optimizing campaigns for efficiency, and staying ahead of digital advertising trends.
You may be the perfect fit if you love testing, learning, and fine-tuning strategies to maximize ROI.
This is a remote contractor role open to candidates based in the UK.
The position requires working hours of 12:00–21:00 local UK time to ensure strong collaboration with our U.
S. teams.
What You’ll Do To meet client KPIs, you’ll build and manage paid media campaigns across Google Ads, Linked In Ads, and Meta platforms.
Conduct keyword research, audience segmentation, and competitor analysis to refine ad targeting and performance.
Monitor and analyze campaign performance, adjusting strategies based on data-driven insights.
Run A/B tests on ad creatives, landing pages, and audience segments to improve conversion rates and ROI.
Ensure proper tracking and attribution by setting up UTM parameters, conversion tracking, and Google Tag Manager configurations if needed.
Work closely with the Digital Marketing Managers and cross-functional teams to align paid media efforts with broader marketing strategies.
Build clear, actionable performance reports and insights to clients and internal teams.
Follow the ever-changing paid media landscape, and recommend relevant new ads strategies.
Who You Are Must have a strong background in managing and optimizing paid media campaigns on Google, Linked In, and Meta (Facebook/Instagram).
Must have agency experience working with B2B clients and understand the nuances of B2B digital marketing.
You have expertise in Linked In strategy, audience targeting, bid management, budget allocation, and A/B testing.
You’re proficient in analyzing performance metrics (e. g., CTR, conversion rates, cost per acquisition) and using insights to improve campaign efficiency.
You’re proficient in building reporting decks and showcasing your work and value to the client.
You’re able to work independently, take ownership of tasks, and seek answers proactively.
You should be comfortable researching solutions online and utilizing available resources.
You’re highly organized and detail-oriented, and you can juggle multiple campaigns and deadlines.
Having Demand Base, Reddit, Taboola Ads knowledge is a plus.
You are a clear communicator, comfortable presenting detailed findings and recommendations to internal teams and clients if needed.
You love collaborating and can effectively communicate performance insights and strategy recommendations.
You are fluent in English and Spanish, and additional language skills (such as French) are considered a bonus. #J-18808-Ljbffr
Paid Media Specialist (UK) in Cardiff employer: terrahq
As a remote contractor for our dynamic Digital team, you'll enjoy the flexibility of working from anywhere in the UK while collaborating closely with our U.S. teams. We foster a culture of continuous learning and innovation, providing ample opportunities for professional growth and development in the fast-paced world of digital marketing. Join us to make a meaningful impact on B2B clients through data-driven strategies and cutting-edge paid media campaigns.
StudySmarter Expert Advice🤫
We think this is how you could land Paid Media Specialist (UK) in Cardiff
✨Show Off Your Creative Juice
As a freelancer in marketing communications, your portfolio is your golden ticket! Make sure you’ve got a killer online presence showcasing projects you've worked on, including any campaigns or content pieces. Don't just toss it together; highlight the impact you've made with metrics whenever possible!
✨Join the Marketing Circuit
Get yourself into the local or online marketing communities, like the AMA (American Marketing Association) or industry-specific groups on LinkedIn. Attending events, workshops, or webinars can help you connect with potential clients or collaborators who might need your skills.
✨Leverage Social Media Authentically
Use platforms like Instagram and Twitter to share your insights on marketing trends or showcase your past work. Creating engaging posts or even threads with tips can boost your visibility and position you as a go-to expert in your niche.
✨Tap into Your Network
Don’t shy away from reaching out to old colleagues, friends, or acquaintances in the marketing space. A simple message asking if they know anyone in need of freelance support can open unexpected doors. Remember, personal connections can lead to opportunities that job boards can’t!
We think you need these skills to ace Paid Media Specialist (UK) in Cardiff
Some tips for your application 🫡
Craft a Portfolio that Pops:As a freelance marketer, your portfolio is your best friend! Make sure to showcase your best marketing campaigns, social media content, and any communications strategies you've developed. Don't just list your experience; highlight the results you achieved for your clients to demonstrate your talent.
Show Off Your Creativity:Marketing and communications thrive on creativity, so don’t hesitate to let your unique style shine! Whether it’s your CV layout, your cover letter’s voice, or even your email subject line, a bit of flair goes a long way in making you stand out to terrahq.
Define Your Services and Rates:Freelancing means you're running your own show! In your application, be clear about the services you can offer terrahq and include your rates if appropriate. This helps potential clients understand what they can expect from you and makes it easier for them to consider working together.
Don’t Forget About Availability:Clients want to know when they can start working with you, so be upfront about your availability in your application. Whether you can take on a project immediately or have a schedule lined up, being clear about timelines will make you a more attractive candidate for Paid Media Specialist (UK) at terrahq.
How to prepare for a job interview at terrahq
✨Showcase Your Portfolio
When interviewing for a freelance gig in marketing communications, having a strong portfolio is crucial. Make sure you have examples of your best work, whether that's social media campaigns, press releases, or content pieces, ready to share with the team at terrahq.
✨Familiarise Yourself with Marketing Tools
Since this role involves communication, be prepared to discuss the specific tools that you use for managing campaigns and analytics, like HubSpot or Hootsuite. Being able to demonstrate your technical comfort with these platforms can really set us apart from other candidates.
✨Pitch Your Unique Value
Freelance roles are all about standing out, so don’t just talk about what you can do—pitch why you’re the perfect fit for terrahq. Focus on your unique style, previous client success stories, and how you can tailor your approach to their needs.
✨Prepare to Discuss Your Availability
Since this is a freelance position, expect to chat about your availability and workload management. Have a clear plan on how you can fit this role into your schedule while ensuring quality output, as this will establish reliability and professionalism with the hiring team at terrahq.
