At a Glance
- Tasks: Lead paid media strategy for B2B clients, optimising campaigns across major platforms.
- Company: Join Terra, a dynamic digital marketing agency with a creative and collaborative culture.
- Benefits: Enjoy unlimited PTO, health insurance, remote work, and wellness stipends.
- Other info: Contribute to a culture of innovation and continuous improvement in a supportive team environment.
- Why this job: Be at the forefront of AI in paid media and make a real impact on client success.
- Qualifications: Experience in managing paid media campaigns and strong analytical skills required.
The predicted salary is between 60000 - 90000 £ per year.
We’re looking for a strategic, data-driven Paid Media Manager to join our growing Digital team.
In this role, you will own paid media strategy end-to-end for a portfolio of B2B clients, leading campaign execution, optimization, and performance storytelling across platforms.
We’re especially interested in candidates who are excited about how AI can reshape paid media workflows and performance.
You’ll operate as both a strategist and an operator.
Someone who can zoom out to define direction, then zoom in to improve performance.
You’re also excited about the evolving role of AI in paid media and are motivated to experiment with tools and workflows that make campaigns smarter and more efficient over time.
Who You Are
- You have deep experience managing and optimizing paid media campaigns across Google, Linked In, Meta, and Microsoft Ads.
- You have agency experience working with B2B clients and understand the nuances of longer sales cycles and lead quality.
- You’re confident owning paid media strategy end-to-end across multiple client accounts.
- You’re skilled in audience targeting, bid strategy, budget allocation, and A/B testing.
- You’re highly analytical and comfortable using performance data (CTR, CVR, CPA) to guide decisions and improve outcomes.
- You’re able to manage several clients at once and navigate shifting priorities with strong organization.
- You’re a clear communicator who can translate performance into insights and recommendations that clients understand and trust.
- You’re experienced in building reporting decks, ideally in Figma, and can clearly showcase impact and value.
- You take ownership of your work, operate independently, and proactively seek answers or solutions when needed.
- You contribute to team growth by building or improving internal documentation, templates, and processes.
- You’re curious about AI and automation, and interested in applying new tools to improve efficiency and campaign performance.
- Experience with Demandbase, Reddit, Taboola, or other emerging platforms is a plus.
What You'll Do
- Own paid media strategy and execution across a portfolio of B2B clients, ensuring campaigns align with client goals and KPIs.
- Build, launch, and optimize campaigns across Google, Linked In, Meta, and other relevant platforms.
- Continuously monitor performance and make data-driven optimizations to improve efficiency and results.
- Develop and test audience strategies, creative approaches, and landing page hypotheses to drive growth.
- Manage budgets and pacing to ensure spend is aligned with performance and client expectations.
- Build clear, insight-driven reports and presentations that communicate results and next steps to clients.
- Partner closely with internal teams across strategy, analytics, and creative to deliver integrated campaigns.
- Ensure proper tracking and attribution, including UTM structure, conversion tracking, and platform setup.
- Stay current on platform updates, industry trends, and new opportunities, bringing proactive recommendations to clients and the team.
- Experiment with AI tools and workflows to streamline recurring tasks like reporting, QA checks, and performance analysis.
- Help develop and refine internal systems, templates, and lightweight automation that improve team efficiency over time.
- Contribute to a culture of testing, learning, and continuous improvement across the paid media team.
Perks & Benefits
- 11 observed holidays + unlimited paid time off
- Additional 4 mental wellness days per year
- 100% company-funded health insurance premium, with dental and vision options
- 401(k) plan to help save for your future
- Mostly remote work setup
- Summer Fridays (office closes at 3:00 PM) and Fall/Winter/Spring Fridays (office closes at 5:00 PM)
- Monthly wellness stipend and quarterly employee appreciation gift
- One-time reimbursement for work-from-home equipment
- Monthly team bonding sessions / happy hours
- Pre-tax commuter benefits
- The opportunity to join a dynamic, close-knit team that loves going to work with and for each other every day
- About Terra
Terra is a digital marketing and creative agency built by an integrated and international team of content creators, strategists, designers, and developers.
We help organizations reimagine and deliver their most ambitious digital projects and initiatives by acting as an extension of our clients’ teams and delivering exceptional online experiences, content, and marketing strategies.
Our team is innovative, tech-forward, and creative by nature.
We are dedicated to pushing boundaries and staying ahead of the curve in today’s ever-evolving digital landscape.
We believe in the power of collaboration and foster a work environment that encourages creativity and growth.
And with a strong focus on work-life balance, we prioritize the well-being and career development of our team members.
Finally, we are committed to promoting from within and offering meaningful opportunities for professional growth.
Terra is also an equal opportunity employer.
We recruit, employ, train, compensate, and promote team members regardless of their race, religion, color, national origin, sex, disability, age, veteran status, or any other protected status (as required by applicable law).
Our top goal as an employer is to bring together a diverse mix of talented people who are excited to join our company, stay with Terra for a long time, and do their best work while they’re here.
We take pride in the quality of the services and work we provide to our clients, and we know none of it is possible without the hard work and commitment of our passionate and creative employees.
Paid Media Manager (UK) in London employer: Terra
At Terra, we pride ourselves on being an exceptional employer, offering a dynamic and collaborative work environment that prioritises creativity and professional growth. With generous benefits such as unlimited paid time off, 100% company-funded health insurance, and a strong focus on work-life balance, our team members thrive both personally and professionally. Join us in our innovative digital marketing agency where your contributions are valued, and you can experiment with cutting-edge AI tools to enhance campaign performance.
StudySmarter Expert Advice🤫
We think this is how you could land Paid Media Manager (UK) in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Terra and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Terra are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Terra on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Terra. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Paid Media Manager (UK) in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Terra. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Terra:Show us that you’ve done your homework! In your application, briefly mention what you admire about Terra’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Terra
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Terra will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Terra, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
