At a Glance
- Tasks: Lead product marketing strategies and drive growth across the customer lifecycle.
- Company: Join Teroxx, a cutting-edge digital asset boutique in the EU.
- Benefits: Competitive salary, dynamic work environment, and opportunities for career progression.
- Other info: Opportunity to influence product strategy and work with innovative financial solutions.
- Why this job: Shape the future of product marketing in a fast-paced fintech environment.
- Qualifications: 5+ years in product marketing with strong analytical and strategic skills.
The predicted salary is between 51750 - 63250 £ per year.
Who We Are
Teroxx is an innovative digital asset boutique operating at the intersection of finance and technology.
We are a Mi CA-licensed Crypto-Asset Service Provider (CASP) in the EU, offering secure, user-centric financial solutions to private and institutional clients.
Our portfolio includes exchange, crypto-asset advisory, portfolio management, custody, and market analytics.
About the Role
We are looking for a strategic, commercially minded, and hands-on Senior Product Marketing Manager to join our Product Department and build our Product Marketing capabilities.
You will own product marketing for assigned product areas, translating complex product capabilities into compelling positioning, clear value propositions, and effective go-to-market strategies.
You will also drive growth across the customer lifecycle, from acquisition and conversion to engagement, retention, and monetization.
This role combines product marketing, growth strategy, and analytics, with the opportunity to establish new processes, take ownership of strategic initiatives, and shape how Product Marketing operates within Teroxx .
As the function grows, there will be an opportunity to progress into a Lead Product Marketing role.
The role is opened for candidates from EU and B2B contractors (full-time).
Key Responsibilities
- Product Marketing & Positioning: Own marketing for assigned product areas, developing differentiated positioning, messaging, and value propositions.
Translate complex product features into clear customer benefits, informed by customer needs, market research, and competitive insights.
- Go-to-Market & Marketing
Strategy: Develop long-term marketing strategies and quarterly roadmaps aligned with business objectives.
Lead GTM planning and execution for product launches, feature rollouts, and strategic initiatives, coordinating creative and cross-functional teams to ensure high-quality delivery.
- Growth & Lifecycle
Marketing: Drive growth across paid acquisition, SEO, conversion optimization, in-app marketing, lifecycle communications, upselling, and retention.
Work with existing team members and external partners to improve channel performance and customer engagement.
- Analytics & Function
Development: Establish marketing analytics, tracking, and attribution through GA4 and Mixpanel.
Use performance data and customer feedback to optimize initiatives.
Own the transition of relevant activities, assets, and processes from Communications, while establishing the Product Marketing function, its priorities, and ways of working.
- Strategic
Collaboration: Work closely with Product, Design, Compliance, and Business Development to identify opportunities, support strategic initiatives, and translate product and business objectives into measurable marketing outcomes.
Contribute to the marketing strategy for the Mi FID licensing POC.
What We're Looking For
- 5+ years of experience in Product Marketing, Growth Marketing, or a related role, ideally within fintech, financial services, or technology.
- Proven experience owning product positioning, go-to-market strategies, and marketing initiatives end-to-end.
- Understanding of performance and lifecycle marketing, including paid channels, SEO, conversion optimization, and customer engagement.
- Experience with marketing analytics, tracking, and attribution, ideally using GA4 and Mixpanel.
- Strong strategic, analytical, and project management skills, with the ability to translate business objectives into actionable plans.
- Excellent English communication skills and the ability to simplify complex product concepts.
- Strong ownership mindset, initiative, and ability to operate independently in an evolving environment.
- The candidate is expected to be currently based in an EU Member State.
- Preferred
- Experience in digital assets, cryptocurrency, blockchain, or regulated financial services.
- Familiarity with Mi CA, AML, and European regulatory frameworks.
- Experience building a Product Marketing or Growth function.
- Familiarity with marketing automation and customer engagement platforms.
- Initial Priorities & Success
- Complete the transition of relevant activities, assets, and knowledge from the Communications team.
- Establish the Product Marketing function, its priorities, processes, and roadmap.
- Improve Performance Marketing activities across paid channels, SEO, and conversion optimization, working closely with the existing team.
- Establish the GA4 and Mixpanel analytics and tracking foundation.
- Lead GTM planning and execution for Open Payd and the Ambassador Program.
- Help shape the marketing strategy for the Mi FID licensing POC.
- Demonstrate clear ownership, initiative, and tangible progress across these priorities.
Why Join Us?
- Build and shape a Product Marketing function within the Product Department.
Work directly with Product leadership and influence product strategy and commercial growth.
Gain exposure to a fully Mi CA-licensed CASP environment.
- Take ownership of impactful initiati
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EU Senior Product Marketing Manager employer: Teroxx
Teroxx offers a unique opportunity to work at the intersection of finance and technology, providing employees with the chance to innovate and grow in a rapidly evolving industry. The company's focus on strategic initiatives allows for significant personal and professional development. With a supportive team culture, Teroxx is committed to fostering a collaborative work environment.
StudySmarter Expert Advice🤫
We think this is how you could land EU Senior Product Marketing Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Teroxx and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Teroxx are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Teroxx on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Teroxx. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace EU Senior Product Marketing Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Teroxx. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Teroxx:Show us that you’ve done your homework! In your application, briefly mention what you admire about Teroxx’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Teroxx
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Teroxx will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Teroxx, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
