Global Marketing Manager

Job Description:

Join our Team: G lobal Marketing Manager – Terex Washing Systems

Location: Terex Farlough

Working Hours: 39.75 hours

Join our team at Terex Washing Systems and embark on an exciting opportunity as we seek a skilled and dedicated Global Marketing Manager to contribute to the Terex Washing Systems Brand.

At Terex we believe in fostering a vibrant and inclusive work culture where every person is empowered to thrive. We\’re dedicated to driving quality, innovation, embracing diversity, and creating an environment where everyone feels valued and respected. We\’re committed to excellence in everything we do, and we\’re seeking talented individuals who share our passion and values to join our team.
As Global Marketing Manager at Terex in Farlough, you will play a key role in shaping and executing our global brand marketing strategy. As a member of the Brand Leadership Team, you’ll drive initiatives to grow market share, lead impactful product launches, strengthen the TWS brand, and support the achievement of strategic business goals.
What you’ll do

Strategic Planning & Budgeting

• Develop and implement annual marketing plans and strategies aligned with business objectives .

• Manage and monitor annual marketing budgets to ensure cost-effective execution and ROI

Brand & Content Management

• Lead the development and execution of promotional advertising and editorial campaigns across global and local markets.

• Maintain and enhance brand assets across digital platforms, including websites, portals, and databases.

• Design and produce marketing collateral, outsourcing where necessary to ensure quality and consistency , and alignment with brand guidelines.

• Ensure consistent brand messaging to strengthen brand equity and global recognition.

• Generate engaging written, visual, and video content to support messaging across own and third-party platforms.

Digital Marketing & Social Media

• Drive e-marketing initiatives, including email campaigns, SEO, paid ads , and social media engagement.

• Oversee the planning, scheduling, and creation of social media content across platforms, with a focus on brand growth, lead nurturing, and campaign objectives .

• Evaluate campaign performance using analytics tools, identifying key insights to optimize strategy and reporting on KPIs.

• Explore and test new formats, channels, and trends to keep the brand’s digital presence fresh and relevant.

Website & Lead Generation

• Oversee the ongoing development, performance, and maintenance of the website, ensuring a user-friendly, SEO-optimi s ed, and conversion-focused experience.

• Collaborate with internal stakeholders and technical teams to deliver timely updates, new product pages, and digital experiences.

• Drive digital lead generation through gated content, landing pages, CTAs, and CRM integration to support the sales funnel.

• Monitor and report on website traffic, user behaviour , and conversions to guide content and design improvements.

Events & Campaigns

• Plan and coordinate global and regional events, exhibitions, dealer meetings, open days, and conferences to support product and brand visibility.

• Develop a balanced mix of promotional tools—including print, digital, PR, and video—to support campaign and event objectives .

• Collaborate with the wider team to deliver engaging pre-event, live, and post-event content for multiple channels.

Stakeholder Engagement & Communications

• Maintain strong lines of communication across internal teams, regional managers, dealers, customers, and suppliers.

• Develop and manage internal communication tools and platforms to keep teams informed on product launches, campaigns, wins, and key updates.

• Create regular newsletters to strengthen engagement within the dealer network and internal business units.

• Represent marketing in cross-functional meetings and initiatives to align communication and commercial strategies.

Operational Excellence & team Culture

• Ensure efficient administration of marketing operations and processes , platforms, databases, and approval workflows.

• Continuously seek opportunities to improve marketing workflows and tools

• Lead regular team meetings and project reviews to align on priorities and progress.

• Promote a positive, collaborative team culture through office enhancements, recognition initiatives, and team-building activities.

• Support the onboarding of new marketing team members and foster cross-department collaboration.

What you’ll bring

• A Marketing degree or equivalent

• CIM Qualified or working towards would be advantageous .

• A minimum of 3 years’ experience in a fast-paced Marketing role, ideally at management level

• Previous experience in a washing equipment business would be advantag e ous

• Strong interpersonal skills that encourage team cooperation, enthusiasm and relationship building

• Thorough understanding of effective marketing techniques

• Willingness to travel overseas up to 25% (including some weekends)

• Flexible to new ideas and innovative thinking

• Strong planning and execution skills

• Ability to handle and complete multiple projects under tight deadlines.

• Ability to maintain strict confidentiality.

Why Join Us
• We are a global company, and our culture is defined by our Values — Integrity, Respect, Improvement, Servant Leadership, Courage, and Citizenship. Check out this video! The Terex purpose
• Safety is an absolute way of life. We expect all team members to prioritize safety and commit to Zero Harm.
• Our top priority is creating an inclusive environment where every team member feels safe, supported, and valued.
• We make a positive impact by providing innovative solutions, engaging our people, and operating in a sustainable way.
• We are committed to helping team members reach their full potential.
• Through innovation and collaboration, our vision remains forward-looking, and we aim to be a catalyst for change, inspiring others to build a better world for generations.
• We offer competitive salaries, Team Member bonus , hybrid working, private healthcare, 32 holidays, pension, life assurance and much more.
• For more information on why Terex is a great place to work click on the link! Careers | Terex Corporate
This above description is non-exhaustive and there may be additional duties in accordance with the role.
If you are interested in an open position but feel you may not meet all the listed qualifications, we still encourage you to apply.

How to Apply

To apply for this role and view all available positions within Terex, please visit our careers page:
Terex is an equal opportunity employer and appointments are based on merit. We value diversity and welcome applications from all sections of our community.

If you are interested in an open position but feel you may not meet all the listed qualifications, we still encourage you to apply.

Terex Overview

Terex Corporation is a global industrial equipment manufacturer of materials processing machinery, waste and recycling solutions, mobile elevating work platforms (MEWPs), and equipment for the electric utility industry. We design, build, and support products used in maintenance, manufacturing, energy, minerals and materials management, construction, waste and recycling, and the entertainment industry. We provide best-in-class lifecycle support to our customers through our global parts and services organization, and offer complementary digital solutions, designed to help our customers maximize their return on their investment. Certain Terex products and solutions enable customers to reduce their impact on the environment including electric and hybrid offerings that deliver quiet and emission-free performance, products that support renewable energy, and products that aid in the recovery of useful materials from various types of waste. Our products are manufactured in North America, Europe, and Asia Pacific and sold worldwide.

At Terex, we fully embrace the increasingly diverse world around us and strive to create an empowering and welcoming workplace culture. We are passionate about producing equipment that helps improve the lives of people around the world and providing our team members with a rewarding career and the opportunity to make an impact.

While our operations are global, each office or factory is a close-knit community. We value diversity, equity and inclusion, safety, integrity, respect, servant leadership, courage, citizenship, and continuous improvement. It\’s an exciting time to be part of the expanding manufacturing sector – come join us!

Additional Information:

We see inclusion as a key to our success and are committed to actively foster a culture where every team member feels valued, listened to, and appreciated. We are committed to being fair and impartial in our decisions, ensuring equity within our workplace. As an Equal Opportunity Employer, employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, or other characteristics protected by law.

The Company offers competitive salaries, advancement opportunities, and a full range of benefits, including Westfield health care for you and your dependents, contributory pension scheme, life assurance cover, employee stock purchase plan and access to global learning and development programs offering accredited and specialist training.

If you are interested in an open position but feel you may not meet all the listed qualifications, we still encourage you to apply.

Terex Overview:

Terex Corporation is a global industrial equipment manufacturer of materials processing machinery, waste and recycling solutions, mobile elevating work platforms (MEWPs), and equipment for the electric utility industry. We design, build, and support products used in maintenance, manufacturing, energy, minerals and materials management, construction, waste and recycling, and the entertainment industry. We provide best-in-class lifecycle support to our customers through our global parts and services organization, and offer complementary digital solutions, designed to help our customers maximize their return on their investment. Certain Terex products and solutions enable customers to reduce their impact on the environment including electric and hybrid offerings that deliver quiet and emission-free performance, products that support renewable energy, and products that aid in the recovery of useful materials from various types of waste. Our products are manufactured in North America, Europe, and Asia Pacific and sold worldwide.

At Terex,we fully embrace the increasingly diverse world around us and strive to create an empowering and welcoming workplace culture. We are passionate about producing equipment that helps improve the lives of people around the world and providing our team members with a rewarding career and the opportunity to make an impact.

While our operations are global, each office or factory is a close-knit community. We value diversity, equity and inclusion, safety, integrity, respect, servant leadership, courage, citizenship, and continuous improvement. It\’s an exciting time to be part of the expanding manufacturing sector – come join us!

Additional Information:

We see inclusion as a key to our success and are committed to actively foster a culture where every team member feels valued, listened to, and appreciated. We are committed to being fair and impartial in our decisions, ensuring equity within our workplace.As an Equal Opportunity Employer, employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability or other characteristics protected by law.

The Company offers competitive salaries, advancement opportunities, and a full range of benefits, including Westfield health care for you and your dependents, contributory pension scheme, life assurance cover, employee stock purchase plan and access to global learning and development programs offering accredited and specialist training.

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