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- Tasks: Lead global marketing strategies and campaigns that elevate our brand in the blockchain industry.
- Company: Join a rapidly expanding blockchain company with a passion for innovation.
- Benefits: Competitive salary, flexible working arrangements, and a supportive team culture.
- Why this job: Shape the narrative of a technology that's redefining how the world connects and transacts.
- Qualifications: Proven experience in leading data-driven marketing strategies and managing diverse teams.
- Other info: Opportunity for personal development and mentorship in a dynamic environment.
The predicted salary is between 43200 - 72000 £ per year.
We believe we can help enterprises and governments in their steady evolution. Since our establishment in 2015, we have been offering software, consulting services, and IP licensing to clients looking to benefit from the security and scalability of the blockchain. We work across several sectors, including iGaming, supply chain, and financial services. Our suite of commercial applications and solutions, ranging from CBDCs to Data Integrity, is supported by an industry-leading patent portfolio of over 4000 patent rights.
Our people are passionate about blockchain technology and work tirelessly to ensure that our clients receive the best possible solutions to their needs.
As a Marketing Director at Teranode, you will drive the strategy and execution of high-impact global marketing initiatives that define our brand and amplify our voice in the industry. This role blends integrated marketing expertise with creative vision and strategic leadership, empowering you to shape how the world experiences and understands Teranode's Mission, Vision, and Values. You will design and lead end-to-end marketing strategies that align with our business priorities, bringing together storytelling, thought leadership, and multi-channel engagement across owned, earned, and paid media.
From global product launches to ecosystem campaigns, you'll ensure every activation strengthens our positioning as a trusted innovator in blockchain. Strong project management and cross-functional collaboration will be key, as you'll partner with product, communications, and leadership teams to deliver measurable impact and scalable brand growth. This isn't just a marketing role; it's an opportunity to help shape the narrative of a technology redefining how the world builds, connects, and transacts.
Strategic Leadership & Planning
- Provide visionary leadership in shaping and delivering the overall global marketing strategy from concept to execution.
- Lead the strategy, planning, and orchestration of integrated campaigns that elevate brand presence, drive market influence, and deliver measurable business outcomes.
- Oversee every stage of the marketing lifecycle, ensuring seamless alignment between strategy, creative development, and execution.
- Accountable for all key project workstreams, ensuring campaigns are delivered on time, within budget, and exceed expectations in creativity, impact, and ROI.
- With strategic insight and operational excellence, turn ideas into action delivering campaigns that inspire audiences, build brand strength, and drive global growth.
- Drive innovation in digital marketing, adoption of emerging technologies including blockchain marketing tools, AI, or automation to stay ahead.
Brand Positioning & Narrative Development
- Shape and elevate the global brand strategy ensuring consistent positioning, tone, and storytelling across all channels and markets.
- Define how the organisation shows up to the world: bold, trusted, and distinctive.
- Drive the evolution of the brand narrative to reflect both the organisation's commercial ambitions and its purpose-driven values.
- Lead the creation of integrated campaigns that bring together digital, social, experiential, and PR channels into one cohesive narrative ensuring every touchpoint reinforces the brand story and drives measurable impact.
- Ensure marketing isn't siloed, but unified—a powerful ecosystem where insight, storytelling, and innovation converge to amplify brand presence, shape perception, and accelerate growth.
- Act as a strategic advisor to senior leadership and cross-functional teams, ensuring marketing strategies directly support corporate objectives and commercial growth targets.
- Provide clear insight, market perspective, and data-driven recommendations to influence business decisions.
- Foster alignment and collaboration across global marketing, product, communications, and commercial teams establishing shared goals, defined KPIs, and joint accountability for campaign performance and brand outcomes.
- Conduct quarterly performance reviews to evaluate impact and drive continuous improvement.
- Drive a marketing culture built on data and insights, embedding analytics and clear KPIs (ROI, CAC, CLV, Conversion rates, engagement metrics, and brand awareness) into every campaign to measure impact and ROI.
- Optimise market intelligence and audience analytics to spot growth opportunities, streamline channels, and refine messaging for stronger engagement and conversion worldwide.
- Translate insights into actionable strategies that enhance campaign performance, improve customer experience, and inform leadership decision-making delivering measurable improvements in reach, engagement, and revenue impact.
Bachelor's degree in marketing, Business Management, Communications, or a related field. Demonstrated success in leading marketing strategies using data-driven insights to optimise campaigns, track KPIs, and drive business growth. Communication Skills: Native-level proficiency in English with exceptional verbal and written communication, storytelling, and presentation skills. Strategic Perspective: Deep expertise in marketing best practices, tools, and digital platforms to create impactful, innovative brand and marketing strategies. Experience working in multinational organisations, managing diverse teams and stakeholders, adapting marketing approaches to different markets. Confident in advising senior leadership on marketing opportunities, risks, and strategic communications with strong business acumen. Demonstrated ability to manage multiple priorities, projects, and stakeholders in fast-paced, high-pressure environments. People Manager: Lead a team of senior managers & managers offering personal development, coaching, and mentorship for shared success of the team. Emotionally Intelligent: High cultural awareness and emotional intelligence, with experience navigating complex international environments.
A unique opportunity to shape a new role in a rapidly expanding blockchain company. Competitive compensation and benefits package. Flexible working arrangements (hybrid working model).
All qualified applicants will receive consideration for employment without regard to race, colour, age, religion, sex, sexual orientation, gender identity/expression, national origin, disability, protected veteran status, or any other characteristic protected under national, provincial, or local law.
Director of Brand and Marketing employer: Teranode Group
Contact Detail:
Teranode Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Director of Brand and Marketing
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. The more you engage with others, the better your chances of landing that dream job.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your marketing projects and achievements. This gives potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its culture. Tailor your answers to reflect how your experience aligns with their mission and values. Be ready to discuss how you can drive their brand forward!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Director of Brand and Marketing
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Director of Brand and Marketing role. Highlight your experience in leading marketing strategies and how you've used data-driven insights to achieve business growth. We want to see how your skills align with our mission!
Showcase Your Creativity: This role is all about blending creativity with strategy, so don’t hold back! Share examples of innovative campaigns you've led or contributed to. We love seeing how you can think outside the box while still delivering measurable results.
Be Clear and Concise: When writing your application, keep it clear and to the point. Use bullet points where possible to make your achievements stand out. We appreciate a well-structured application that makes it easy for us to see your strengths at a glance.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, it shows us you're keen on joining our team at StudySmarter!
How to prepare for a job interview at Teranode Group
✨Know Your Brand Inside Out
Before the interview, dive deep into Teranode's mission, vision, and values. Understand their products and how they position themselves in the blockchain space. This knowledge will help you articulate how your marketing strategies can align with their goals.
✨Showcase Your Strategic Thinking
Prepare to discuss specific examples of past marketing campaigns you've led. Highlight how you used data-driven insights to optimise these campaigns and the measurable outcomes that resulted. This will demonstrate your ability to drive business growth through strategic planning.
✨Emphasise Cross-Functional Collaboration
Since this role involves working closely with various teams, be ready to share experiences where you successfully collaborated across departments. Discuss how you fostered alignment and achieved shared goals, as this will show your capability in managing diverse stakeholders.
✨Be Ready for Creative Problem-Solving
Think of challenges you've faced in previous roles and how you overcame them creatively. Teranode is looking for someone who can drive innovation, so showcasing your ability to think outside the box will set you apart from other candidates.