CRM Marketing Manager in Romsey

What you’ll do

• Campaigns – planning & execution
  • Own your share of the CRM campaign calendar across UK, FR, DE and wider EU markets.
  • Build and execute campaigns end‑to‑end in Klaviyo across email (primary), SMS and WhatsApp.
  • Ensure campaign activity is aligned with paid, organic and brand activity and key trading moments.
  • Adapt and build campaign assets within Klaviyo and Figma – you do this directly, not via agency.
• Flows – build & optimisation
  • Work with the CRM Manager to maintain and improve the automated flow library: welcome series, abandoned browse/cart/checkout, post‑purchase, win‑back and re‑engagement.
  • Build new flows from scratch in Klaviyo as commercial opportunities arise.
  • Monitor flow health and flag deliverability or performance issues.
• Segmentation & targeting
  • Shape audience strategy for campaigns and flows.
  • Build targeted segments using customer lifecycle stage, behavioural signals and market nuances.
  • Continuously refine targeting to lift engagement, conversion and revenue per recipient.
• Performance, testing & reporting
  • Share ownership of CRM performance against KPIs: revenue contribution, open rate, click rate, conversion and revenue per recipient.
  • Run a structured A/B testing programme across subject lines, send times, creative, offers and segmentation.
  • Analyse results and implement learnings consistently.
  • Produce clear weekly and monthly CRM performance reports for the wider team.
• Collaboration & creative
  • Brief the creative team clearly and accurately on campaign requirements.
  • Work closely with Performance (channel alignment), Brand (creative direction) and FR & DE market leads (local timing and relevance).
  • Communicate proactively with CS and wider marketing on CRM activity.
• Maternity cover (from October)
  • From October, step up to lead the CRM function while the existing CRM Manager is on maternity leave.
  • Take ownership of both campaigns and automated flows across the full trading period.
  • Work closely with the Head of Performance and Performance Executive, who will provide day‑to‑day support.
  • When the CRM Manager returns, revert to the shared model outlined above.

What success looks like

• CRM delivers growing, attributable revenue contribution across UK & EU.
• Campaigns and flows are executed on time, error‑free and on‑brand.
• Segmentation strategy improves engagement and revenue per recipient over time.
• A/B testing is structured, with learnings actively fed back into future activity.
• CRM is well‑coordinated with paid, brand and market activity – the wider team sees it as a reliable partner.
• Performance reports are clear, accurate and delivered consistently.
• Maternity cover period is managed confidently, maintaining performance across a key trading window.
• You proactively bring new ideas that push the channel forward.

What we’re looking for

Must-haves

• 3+ years hands‑on CRM experience in a fast‑paced eCommerce or D2C environment.
• Proven, hands‑on Klaviyo expertise – you've built flows and campaigns yourself, not managed others or agencies who do.
• Strong segmentation and lifecycle marketing skills.
• Data‑driven mindset: comfortable pulling your own performance data, running A/B tests and presenting findings.
• A genuine obsession with detail – you QA your own work and don't rely on others to catch errors.
• A collaborative, team‑first approach – you communicate clearly, meet commitments, manage competing priorities and work well alongside others.

Nice to have

• Experience working across multiple international markets, particularly FR and/or DE.
• Familiarity with SMS, WhatsApp or direct mail as part of a multi‑channel CRM strategy.
• Strong creative judgement on email content and copy.

Tools & skills

Must-haves

• Klaviyo – advanced, hands‑on proficiency across flows, campaigns, segmentation and reporting.
• Email as a primary channel – strong understanding of deliverability, list health and performance optimisation.
• Segmentation and lifecycle marketing – building targeted audiences using behavioural and transactional data.
• A/B testing and performance analysis – structured testing with a clear methodology for implementing learnings.
• Data literacy – GA4, Klaviyo reporting and spreadsheet analysis.

Nice to have

• SMS and/or WhatsApp – familiarity with these as CRM channels alongside email.
• Figma – able to adapt or build campaign assets directly.
• GA4 – working knowledge for cross‑channel attribution and traffic analysis.
• Copywriting and creative judgement – ability to write or meaningfully direct email content.

You’ll thrive in this role

• Enjoy both the craft of flows (logic, timing, segmentation) and the pace of campaigns (creative, relevance, urgency).
• Work well as part of a team – sharing knowledge, asking questions and communicating openly.
• Thrive in a fast‑moving environment where priorities shift and you adapt without losing quality.
• Find satisfaction in steady, incremental performance improvement as much as big launch moments.

What we offer

• Hybrid working options.
• 25 days annual leave + bank holidays / pro‑rata.
• Private Health Care.