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For Companies At a Glance
- Tasks: Lead CRM campaigns across email, SMS, and WhatsApp to boost engagement and revenue.
- Company: Join TentBox, the UK's leading roof tent brand revolutionising outdoor adventures.
- Benefits: Enjoy hybrid working, 25 days annual leave, and private health care.
- Other info: Opportunity for growth and creativity in a dynamic, collaborative environment.
- Why this job: Make a real impact in a hands-on role with ownership of exciting campaigns.
- Qualifications: 3-5 years in CRM, strong campaign delivery, and data-driven mindset required.
The predicted salary is between 40000 - 50000 ÂŁ per year.
About Us
TentBox was established in 2015, and is the UK’s leading roof tent brand and the facilitator of unforgettable outdoor experiences. We’re revolutionising adventure and making outdoor exploration simpler and more convenient with a range of high-performance roof tents. So whether you’re a novice camping family, an experienced solo-explorer – or anything in between – you can embrace the freedom to get out and see the world.
Our Values
- Exceptional Products – Product quality is at the core of everything we do. All our products are designed by our world‑class product team in the UK.
- Unrivalled Customer Service – We care deeply about our customer service, and work tirelessly to ensure everyone has a positive experience with TentBox.
- Inclusive Community – The TentBox Community is everything to us. We understand that a TentBox is so much more than a product – it’s a lifestyle.
The Role
We’re looking for a CRM Campaign Manager to lead our campaign‑driven CRM activity across the UK and EU. You’ll take ownership of our CRM campaign calendar, delivering high‑performing campaigns across email, SMS and WhatsApp to drive engagement, traffic, and revenue. Working closely with our CRM Manager, performance team, brand team, and market leads, you’ll ensure CRM is fully aligned with wider campaigns, product launches, and key trading moments. This is a hands‑on role with real ownership — ideal for someone who enjoys both execution and optimisation, and wants to play a key role in scaling a major revenue channel.
What you’ll do
- Campaign Ownership & Execution
- Own the CRM campaign calendar across UK, FR, DE and wider EU markets
- Build and execute campaigns across: Email (primary channel via Klaviyo), SMS & WhatsApp, Push notifications (via loyalty platform)
- Align CRM campaigns with wider marketing activity (paid, organic, brand)
- Ensure timely delivery around key trading moments (e.g. launches, promotions, peak season)
- Segmentation & Targeting
- Own audience selection and segmentation strategy for all campaigns
- Build highly targeted sends based on: Customer lifecycle stage, Behavioural data, Market nuances
- Continuously refine targeting to improve engagement and conversion
- Performance & Testing
- Own campaign performance against key KPIs (revenue, engagement, conversion)
- Lead A/B testing strategy across campaigns (subject lines, creative, offers, segmentation)
- Analyse results and implement learnings to drive continuous improvement
- Report on CRM performance and provide clear insights to the wider team
- Creative & Collaboration
- Brief the creative team on campaign requirements and messaging
- Build emails within Figma/Klaviyo based on provided assets
- Work closely with: Brand team (creative direction & messaging), Performance team (channel alignment), FR & DE market leads (local relevance and timing)
Maternity cover opportunity (October onwards)
From October, this role will expand to cover the full CRM function during a maternity leave period. During this time, you will:
- Take ownership of both campaigns and automated flows
- Manage CRM performance across a key trading period
- Work closely with the wider team (including Head of Performance and Performance Executive) for support
This is a great opportunity to step into broader ownership of the CRM channel. When the CRM Manager returns, the role will transition back to a primary focus on campaign strategy and execution.
What success looks like
- CRM delivers strong, growing revenue contribution across UK & EU
- A clear, well‑executed campaign calendar aligned to key trading moments
- Campaigns are consistently delivered on time across email, SMS & WhatsApp
- Advanced segmentation drives improvements in engagement, conversion & revenue per user
- A robust A/B testing framework is in place, with learnings driving continuous performance gains
- CRM is fully aligned with paid, brand and market activity, amplifying wider campaigns
- Clear ownership of performance reporting, with actionable insights shared across the team
- Successfully steps up to own full CRM function during maternity cover, maintaining performance
- Proactively introduces new ideas and improvements, raising the bar for CRM as a channel
What we’re looking for
- 3–5+ years’ experience in CRM, ideally within eCommerce / DTC
- Proven track record of delivering high‑performing CRM campaigns
- Strong understanding of segmentation, targeting, and lifecycle marketing
- Data‑driven mindset, comfortable analysing performance and running A/B tests
- Confident owning campaign performance and contributing to revenue targets
- Able to manage multiple campaigns and priorities in a fast‑paced environment
- Collaborative, with experience working cross‑functionally across teams
- Experience working across multiple international markets (FR/DE/EU) is a plus
- Exposure to multi‑channel CRM strategies (email, SMS, WhatsApp) is beneficial
- Strong attention to detail with good creative judgement and/or copywriting ability
Tools & skills
- Klaviyo (or similar ESP) — strong hands‑on experience
- Google Analytics 4 (GA4) or similar analytics tools
- Familiarity with Figma (for reviewing/working with creative)
- Experience with SMS and WhatsApp platforms (nice to have)
What we offer
- Hybrid working options
- 25 days annual leave + bank holidays / pro‑rata
- Private Health Care
CRM Manager in Romsey employer: TentBox
Contact Detail:
TentBox Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Manager in Romsey
✨Tip Number 1
Get to know TentBox! Dive into their products and values. When you understand what makes them tick, you can tailor your conversations and show how you fit right in with their mission.
✨Tip Number 2
Network like a pro! Reach out to current or former employees on LinkedIn. Ask about their experiences and any tips they might have for landing the CRM Manager role. Plus, it shows you're genuinely interested!
✨Tip Number 3
Prepare for the interview by thinking of specific examples from your past work that align with the job description. Be ready to discuss your experience with CRM campaigns, segmentation, and A/B testing – they want to see your hands-on skills!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re keen on being part of the TentBox community right from the start.
We think you need these skills to ace CRM Manager in Romsey
Some tips for your application 🫡
Show Your Passion for Adventure: When writing your application, let your love for outdoor experiences shine through. Mention any personal adventures or how you connect with the TentBox lifestyle. We want to see that you’re not just a fit for the role, but also for our community!
Tailor Your Experience: Make sure to highlight your CRM experience in a way that aligns with our needs. Use specific examples of campaigns you've managed and the results you've achieved. We’re looking for someone who can hit the ground running, so show us what you’ve got!
Be Data-Driven: Since this role is all about performance, don’t shy away from sharing your analytical skills. Talk about how you’ve used data to drive decisions in past roles. We love numbers, so if you’ve got metrics to back up your successes, flaunt them!
Keep It Professional Yet Personal: While we appreciate a friendly tone, remember to keep it professional. Balance your personality with professionalism in your writing. And don’t forget, applying through our website is the best way to get noticed by us!
How to prepare for a job interview at TentBox
✨Know Your CRM Inside Out
Make sure you’re well-versed in CRM strategies, especially those relevant to eCommerce and DTC. Brush up on your experience with tools like Klaviyo and Google Analytics 4, as these will likely come up during the interview.
✨Showcase Your Campaign Successes
Prepare specific examples of high-performing CRM campaigns you've executed. Be ready to discuss the strategies you used for segmentation, targeting, and A/B testing, and how they contributed to revenue growth.
✨Align with Their Values
TentBox values exceptional products and customer service. Think about how your past experiences align with these values and be prepared to share how you can contribute to their community-focused approach.
✨Ask Insightful Questions
Prepare thoughtful questions that show your interest in the role and the company. Inquire about their current CRM strategies, how they measure success, and what challenges they face in the market. This demonstrates your proactive mindset and genuine interest.