Lead, Advertising Measurement - UK

Reddit is looking for an Ads Measurement Lead in London to help our advertising partners succeed on our platform. This role will be an integral part of the Marketing Sciences team, driving our value proposition to agencies and brands by demonstrating the power and performance of Reddit as a media platform. We’re looking for a measurement lead with a marketer's mindset. This Lead will be a key partner to our sales team, fusing best practices, industry knowledge, and critical thinking to help clients achieve their brand and performance goals on Reddit.

This role will be focused on supporting the Sales team to help grow full funnel revenue through measurement, partnerships, and signals excellence. As Reddit is a rapidly growing company, your primary responsibilities will evolve over time, and there is a significant opportunity to drive impact within Reddit and support your own career growth. This role reports directly to the Head of Measurement, EMEA.

Responsibilities:

• Daily responsibilities will span across advertising measurement, performance optimizations, vendor development, advertising strategy, teaching and supporting our sales team, and research.
• Measurement knowledge including attitudinal survey research, offline and online sales/ROI measurement, impression/attribution/conversion and mobile tracking, 1st and 3rd party insights storytelling, and custom research.
• Collaborate closely with Client Account Managers to gain a deep understanding of clients’ campaign setups, measurement stack and performance goals.
• Translate global best practices into EMEA context, creating playbooks and best practices for EMEA specific campaigns.
• Translate data insights into actionable recommendations with clear justifications and expected outcomes.
• Leverage measurement results to drive sales impact - developing benchmarks, case studies, media & creative best practices, and refinement/optimization to our audience and targeting strategy.
• Partner with Sales, Marketing, and Brand Strategy to develop compelling storylines that highlight opportunities for Reddit advertisers.
• Join key client meetings as a subject matter expert to provide technical guidance and objection handling.
• Develop and support our go-to-market teams in EMEA with your measurement expertise, industry knowledge, and insights specific to market nuances.
• Support the execution of innovative primary research that amplifies our narrative and value proposition to advertisers.

Required Qualifications:

• A data-driven storyteller that’s passionate about measurement to inspire and drive action.
• 5+ years in ad research or ad tech – at a research vendor, media owner, client or agency partner.
• You are familiar with the ad measurement landscape and the primary vendors, products, and services that advertisers use to measure performance & brand.
• A knowledge of experimentation and familiarity with the underlying statistical methods.
• Expertise in three areas of measurement: Reach, Resonance, and Reaction.
• Experience optimizing toward DR focused KPIs, as well as knowledge of holistic media planning.
• Experienced in executing incrementality testing, developing test+learn agendas.
• You have a strong background in the execution, analysis, and presentation of quantitative advertising research.
• Proven ability to weave primary research, 1st party platform data, and 3rd party/syndicated research together into a cohesive story.
• Experience working with measurement vendors to bring new services and capabilities to life.
• Exceptional written and oral communication skills.
• Motivated self-starter who thrives in unstructured environments.
• BA/BS degree.

Benefits:

• Global Benefit programs that fit your lifestyle, from workspace to professional development to caregiving support.
• Family Planning Support.
• Gender-Affirming Care.
• Mental Health & Coaching Benefits.
• Group Personal Pension Scheme with Employer match.
• Private Medical and Dental Scheme.
• Income Replacement Programs.
• Bike to Work scheme.
• Flexible Vacation & Paid Volunteer Time Off.
• Generous Paid Parental Leave.

Reddit is proud to be an equal opportunity employer, and is committed to building a workforce representative of the diverse communities we serve.