At a Glance
- Tasks: Build and own the go-to-market strategy for an innovative AI product.
- Company: Join TenderStria, a pioneering tech company transforming public procurement.
- Benefits: Flexible hybrid work, competitive salary, and the chance to shape the future.
- Other info: Join a small, dynamic team with opportunities to shape culture and product.
- Why this job: Be a key player in building a market from scratch and drive real impact.
- Qualifications: 4+ years in B2B SaaS growth, strong writing skills, and a bias to action.
TenderStria is building the AI that reads public-sector tenders so teams don't have to. Every working day, governments across 50+ countries publish thousands of contract notices, far more than any bid team can read. We ingest them all, translate and normalise them, and score each one for fit against a company's services, sectors and bid criteria, so teams open only the contracts genuinely worth pursuing. We're an early, deliberately small team building toward our first customers, with a product that already works.
About the role
We have a product that works and a market that's poorly served. What we don't yet have is a repeatable way to reach the bid and procurement teams who need it. That's your job. You'll own positioning, channels, and the path from a cold prospect to a paying customer, and you'll build the motion from scratch.
This is a builder's role, not a manager's. There's no playbook to inherit and no team to delegate to yet. You'll write the messaging, run the experiments, talk to customers, and find the channel that compounds, then build the engine around it.
What you’ll do
- Own positioning and messaging, especially the difference between us and cheap keyword-alert tools
- Design and run go-to-market experiments across outbound, content, partnerships and community
- Own the funnel end to end, from first touch to first paying customer
- Talk to prospects and customers constantly, and turn what you hear into sharper messaging
- Find the one or two channels that actually compound, and double down
- Work directly with the founder on pricing, packaging and ideal-customer profile
What we look for
- 4+ years in B2B SaaS go-to-market, growth, or marketing, ideally at an early stage
- Comfortable owning a number, not just shipping a plan
- A strong writer who can make a complex product simple and compelling
- Bias to action: you run experiments, read the data, and move fast
- Genuine curiosity about customers and how they buy
- Experience selling to public sector, procurement, or non-technical operational buyers
- Built a go-to-market motion from zero before
- Comfort with analytics, attribution and lightweight growth tooling
Why this role?
Most growth roles hand you an existing machine to tune. This one asks you to build it. If you've wanted to own a company's entire go-to-market, prove a motion, and watch the first customers come through a funnel you designed, this is that role.
Why TenderStria?
Public procurement is a vast market that still runs on tools barely better than email alerts. We think the team that makes it genuinely searchable and scoreable will define the category. You'd join early enough to shape the product, the culture, and the playbook, with the ownership that only an early team offers and the focus of a company that has chosen its problem deliberately.
Head of GTM Growth · London · Full-time · Hybrid employer: TenderStria Inc.
TenderStria is an exceptional employer for those looking to make a significant impact in the B2B SaaS landscape. With a focus on innovation and a collaborative work culture, employees have the unique opportunity to shape the product and company direction from the ground up. The hybrid working model in London allows for flexibility while fostering a dynamic environment where creativity and ownership are highly valued, making it an ideal place for growth-oriented professionals.
StudySmarter Expert Advice🤫
We think this is how you could land Head of GTM Growth · London · Full-time · Hybrid
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for TenderStria Inc. and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like TenderStria Inc. are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with TenderStria Inc. on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at TenderStria Inc.. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of GTM Growth · London · Full-time · Hybrid
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit TenderStria Inc.. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of TenderStria Inc.:Show us that you’ve done your homework! In your application, briefly mention what you admire about TenderStria Inc.’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at TenderStria Inc.
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at TenderStria Inc. will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At TenderStria Inc., they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
