Senior Strategic Sales Manager, Advertising

Founded in November 1998, Tencent is a leading provider of Internet value added services in China. Since its establishment, Tencent has maintained steady growth under its user-oriented operating strategies. Tencent is focused on bringing high-quality and engaging internet services and entertainment to its users. In China, Tencent is the largest publisher of online games, and we work together with world-renowned developers such as Activision, Epic Games, Halfbrick Studios, King, and Riot Games.

Core Objective

To spearhead the acquisition of new performance advertising clients in the Europe markets. The role involves managing the full sales cycle from lead generation to deal closure, contributing to team revenue, building a robust client pipeline, and assisting in the development of overseas sales systems and industry-specific capabilities.

Key Responsibilities

• Lead Generation & Prospecting: Proactively identify and engage potential advertisers (with a focus on Mobile Games, Apps, etc.) through various channels including external ecosystem partnerships, industry summits, online research, and partner referrals.
• Client Engagement & Insight: Conduct high-quality client meetings (online/offline) to gain deep insights into their business objectives and advertising needs. Effectively communicate the value proposition of Tencent AMS overseas solutions.
• Sales Pitching & Negotiation: Lead the creation and presentation of sales pitches, manage the negotiation process, and oversee the entire cycle until contract signing and client onboarding.
• Cross-functional Collaboration: Work closely with Operations, Product, and Engineering teams to ensure client requirements are accurately understood and implemented, resolving any issues during the initial onboarding phase.
• Pipeline Management & Reporting: Maintain disciplined management of leads and opportunities within the CRM system. Provide regular reports on pipeline status, sales forecasts, and key metrics (e.g., Lead-to-Close rate, sales cycle length).
• Internal Ecosystem Synergy: Establish collaborative relationships with other internal business units focused on international expansion to share resources and achieve win-win outcomes.

Job Requirements

• Experience: 5+ years of experience in overseas performance advertising (Programmatic Advertising preferred) sales or business development. Proven track record of acquiring clients from '0 to 1.' Familiarity with Games, E-commerce, or Brand Export industries is a plus.
• Skills: Exceptional communication, negotiation, and presentation skills. Strong self-drive and goal-oriented mindset, with the ability to work independently in an uncertain environment.
• Knowledge: Deep understanding of performance advertising concepts, programmatic buying, and mobile attribution. Familiarity with data privacy regulations such as GDPR/CCPA is preferred.
• Languages: Full professional proficiency in English (working language). Proficiency in local languages of the target markets (e.g., German, French, Arabic, etc.) is highly preferred.
• Others: Capability to work across different time zones; possesses a strong sense of teamwork and an entrepreneurial spirit.

Equal Employment Opportunity at Tencent

As an equal opportunity employer, we firmly believe that diverse voices fuel our innovation and allow us to better serve our users and the community. We foster an environment where every employee of Tencent feels supported and inspired to achieve individual and common goals.