Senior Marketing Manager (PC/ Steam Publishing) (London)

Responsibilities:

• Work with studios to create clear and actionable marketing strategies tailored to each video game title, focusing on maximizing visibility and engagement on the Steam platform.
• Assist studios in executing marketing campaigns across various channels, including digital advertising, social media, email marketing, influencer partnerships, etc., aligning with overall go-to-market strategies and budget constraints.
• Monitor campaign performance metrics, analyze data, and make data-driven adjustments to optimize campaign effectiveness and ROAS.
• Guide studios on localizing marketing materials and game content to ensure relevance across different regions and cultures, with a focus on Europe & North America.
• Build and maintain strong relationships with internal teams, developers, platform partners, and marketing agencies to facilitate collaboration and drive results.
• Stay informed on industry trends, competitor activities, and consumer preferences to identify opportunities for innovation and improvement.
• Prepare reports and presentations to communicate campaign performance, insights, and recommendations to internal teams and studio partners.

Requirements:

• Minimum 8 years of experience in video game marketing, with a proven track record of launching successful PC titles and distributing on Steam.
• Deep understanding of Steam publishing strategies, including store page optimization, pricing, SKUs, participation in Next Fest and major sales festivals.
• Experience with Steamworks, Steam analytics, UTM tools, and other consumer insights tools.
• Skills in user acquisition and media buying, including analytics, trend identification, data-driven decision-making, and media spend optimization.
• Strong project management skills to handle multiple projects simultaneously and meet deadlines.
• Excellent communication and interpersonal skills for effective collaboration with cross-functional teams and developers.
• Fluency in English is mandatory.
• Knowledge of gaming culture and industry trends, especially for indie and AA titles.
• Experience working in a video game publisher across various genres and studios is a plus.
• Experience in a consultation or advisory role to game studios is advantageous but not required.

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