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For Companies At a Glance
- Tasks: Lead strategic communications and build media relationships across Europe.
- Company: Join Tencent, a leading tech company focused on enriching lives through innovation.
- Benefits: Enjoy flexible working, competitive salary, and professional development opportunities.
- Why this job: Shape the future of communications in a dynamic, fast-paced environment with a focus on creativity.
- Qualifications: 10+ years in communications, ideally in tech or entertainment, with strong media connections.
- Other info: This role is based in London with travel across Europe; diverse voices are valued.
The predicted salary is between 43200 - 72000 £ per year.
About Tencent
Tencent is an Internet-based platform company founded in Shenzhen, China, in 1998. We use technology to enrich the lives of Internet users and assist the digital upgrade of enterprises. Our mission is \”Value for Users, Tech for Good\”. We embrace a culture of teamwork & creativity and are driven by our values – Integrity, Proactivity, Collaboration and Creativity.
We are rapidly expanding our international operations and are looking for top talent to propel us forward. Combining the results-oriented nature of a startup with the resources of a profitable and leading Internet company, Tencent offers a unique opportunity for aspiring individuals to thrive.
Position Overview
We are seeking a dynamic Senior Communications Manager to join our growing European communications team and play a pivotal role in building our regional communications function from the ground up. Reporting directly to the Director of Communications, Europe and Americas, you will be instrumental in shaping our external narrative, building media and influencer relationships, content development and establishing best-in-class communications processes across our European markets.
Key Responsibilities
Strategic Communications
- Develop and execute comprehensive communication strategies that align with business objectives across European markets
- Partner with regional leadership to identify and amplify key business stories and milestones
- Create compelling narratives that position the company as a leader in both technology and entertainment sectors
- Support product launches, corporate announcements, and executive communications
Influencer Relations & External Communications
- Build and maintain strong relationships with media across business, technology, entertainment, and business verticals in key European markets
- Broaden the remit to include key influencers and substacks
- Proactively pitch stories and respond to media inquiries with speed and accuracy
- Lead and coordinate press events, media briefings, and influencer engagement
- Monitor media coverage and provide strategic counsel on emerging issues
Content Creation & Messaging
- Craft high-quality content for relevant channels from press releases, statements, blog posts, video other external communications materials for earned, owned, and social channels
- Develop key messaging frameworks and talking points for executives and spokespeople
- Collaborate with various business groups to ensure consistent voice across all communications
- Adapt global messaging for local market relevance and cultural nuances
Crisis Communications & Issues Management
- Support development of crisis communication protocols and response strategies
- Provide rapid response communications support during sensitive situations
- Monitor social media and news cycles for potential issues requiring proactive management
Executive Communications
- Build and support spokespeople in the region to confidently deliver Tencent’s story
- Support execs from HQ coming to the region to drive communications such as speaker platforms, media interviews
Function Building & Process Development
- Help establish scalable communications processes and workflows for the European region
- Contribute to the development of communications guidelines, templates, and best practices
- Support recruitment and onboarding of additional team members as the function grows
- Implement measurement frameworks to track communications effectiveness
Required Qualifications
Experience & Background
- 10+ years of communications experience, ideally with a mix of in-house and agency experience
- Proven track record in technology and/or entertainment communications
- Experience working across multiple European markets with understanding of regional media landscapes
- Strong media relationships across business, technology, and entertainment press
- Experience in high-growth or scaling organizations preferred
Skills & Competencies
- Exceptional written and verbal communication skills in English; additional European languages highly valued
- Strategic thinking with ability to translate business objectives into compelling communications
- Strong news judgment and ability to identify and capitalize on earned and owned media opportunities
- Crisis communications experience with ability to work under pressure and tight deadlines
- Proficiency with media monitoring tools, CRM systems, and digital communications platforms
Personal Attributes
- Entrepreneurial mindset with comfort operating in ambiguous, fast-paced environments
- Collaborative approach with ability to build consensus across diverse stakeholders
- Cultural sensitivity and awareness of European market nuances
- Proactive problem-solver with strong project management capabilities
- Passion for technology and entertainment industries
What We Offer
- Opportunity to build and shape a communications function from the ground up
- Direct reporting relationship with senior leadership
- Competitive salary and comprehensive benefits package
- Professional development opportunities and conference attendance
- Flexible working arrangements with modern office spaces across Europe
- Equity participation in a high-growth company
- Exposure to cutting-edge technology and entertainment projects
Reporting Structure
This role reports directly to the Director of Communications and will collaborate closely with:
- Regional business leaders across European markets
- Global communications team members
- External agencies and consultants
Location
This position is based in London with regular travel across European markets expected (approximately 20-30%).
Equal Employment Opportunity at Tencent
As an equal opportunity employer, we firmly believe that diverse voices fuel our innovation and allow us to better serve our users and the community. We foster an environment where every employee of Tencent feels supported and inspired to achieve individual and common goals.
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Senior Communications Manager employer: Tencent
Contact Detail:
Tencent Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Communications Manager
✨Tip Number 1
Familiarise yourself with Tencent's mission and values, especially their focus on 'Value for Users, Tech for Good'. This understanding will help you align your communication strategies with the company's objectives during interviews.
✨Tip Number 2
Network with professionals in the technology and entertainment sectors, particularly those who have experience in European markets. Building these connections can provide insights into the role and may even lead to referrals.
✨Tip Number 3
Stay updated on current trends in communications, especially in crisis management and influencer relations. Being able to discuss recent case studies or examples during your interview can demonstrate your expertise and proactive approach.
✨Tip Number 4
Prepare to showcase your strategic thinking by developing a mock communication strategy for a hypothetical product launch at Tencent. This exercise will not only highlight your skills but also show your enthusiasm for the role.
We think you need these skills to ace Senior Communications Manager
Some tips for your application 🫡
Understand the Company Culture: Before applying, take some time to understand Tencent's mission and values. Highlight how your personal values align with their focus on integrity, proactivity, collaboration, and creativity in your application.
Tailor Your CV: Make sure your CV reflects your 10+ years of communications experience, particularly in technology and entertainment. Emphasise any relevant achievements that demonstrate your ability to develop and execute communication strategies across European markets.
Craft a Compelling Cover Letter: In your cover letter, showcase your strategic thinking and ability to translate business objectives into compelling narratives. Provide specific examples of how you've successfully built media relationships and managed crisis communications in the past.
Showcase Language Skills: If you speak additional European languages, be sure to mention them prominently in your application. This can set you apart from other candidates and demonstrate your ability to engage with diverse audiences across different markets.
How to prepare for a job interview at Tencent
✨Research Tencent's Values
Before your interview, make sure you understand Tencent's mission and values, especially 'Value for Users, Tech for Good'. This will help you align your answers with their culture of teamwork, creativity, and integrity.
✨Prepare Your Success Stories
Think of specific examples from your past experience that demonstrate your strategic thinking and crisis communication skills. Be ready to discuss how you've successfully managed communications in high-pressure situations or during product launches.
✨Know the European Media Landscape
Familiarise yourself with the media outlets and influencers relevant to Tencent's business in Europe. Being able to discuss how you would build relationships with these stakeholders will show your understanding of the role's requirements.
✨Showcase Your Content Creation Skills
Be prepared to discuss your experience in crafting compelling narratives and messaging frameworks. You might even want to bring samples of your work to demonstrate your writing style and ability to adapt messaging for different audiences.
