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- Tasks: Lead publishing strategies for the Chinese gaming market and engage with local communities.
- Company: Join Tencent's Level Infinite, a global leader in gaming innovation.
- Benefits: Competitive salary, inclusive culture, and opportunities for professional growth.
- Why this job: Make an impact in the gaming world by connecting players with engaging experiences.
- Qualifications: 5+ years in game marketing and a deep understanding of Chinese gamer culture.
- Other info: Collaborative environment with a focus on diversity and innovation.
The predicted salary is between 36000 - 60000 £ per year.
Level Infinite is Tencent’s global gaming brand, dedicated to delivering engaging and original gaming experiences to a worldwide audience while building a community that fosters inclusivity, connection, and accessibility.
Tencent Games Venture Labs is a global publishing and innovation group that helps game studios unlock their full potential and reach players worldwide. We support developers with dev, marketing, and operational expertise - from strategy and insights to go-to-market execution.
Role Purpose
Adapt and execute studios' publishing strategy for the Chinese market, ensuring cultural relevance, regulatory alignment, and player resonance across platforms and communities.
Key Responsibilities
- Deliver insights on what resonates with CN players - platforms, KOL ecosystems, pricing trends, sentiment shifts - and own a weekly CN Insight Package.
- Build and execute China GTM plans, including local events, creator collabs, and distribution partnerships.
- Localize global campaigns for tone, content, and platform alignment.
- Manage community channels and sentiment response across CN platforms.
- Gate and review content to ensure cultural fit and brand consistency.
- Monitor campaign performance and discover new growth or engagement opportunities.
Who We Look For
Must-Have Experience
- 5+ years in CN game or entertainment marketing.
- Proven record of running successful campaigns on Chinese social platforms.
- Experience operating on Heybox or other key CN distribution networks.
- Comfortable bridging local execution and HQ coordination.
- Familiarity with CN content regulations and community sentiment.
Personal Attributes
- Deep understanding of CN gamer culture.
- Experience managing organic campaigns with limited budgets.
- Great communicator with negotiation and localization experience.
- International exposure and ability to advocate for local market needs globally.
- Collaborative and highly organized.
As an equal opportunity employer, we firmly believe that diverse voices fuel our innovation and allow us to better serve our users and the community. We foster an environment where every employee of Tencent feels supported and inspired to achieve individual and common goals.
Publishing Activation Lead - China market in London employer: Tencent
Contact Detail:
Tencent Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Publishing Activation Lead - China market in London
✨Tip Number 1
Network like a pro! Reach out to people in the gaming industry, especially those connected to Tencent or similar companies. Attend gaming events or webinars to meet potential colleagues and learn more about the culture.
✨Tip Number 2
Show off your knowledge of the Chinese market! Be ready to discuss trends, player preferences, and successful campaigns you've run. This will demonstrate your expertise and passion for the role.
✨Tip Number 3
Prepare for interviews by practising common questions related to game marketing and community management. Use examples from your past experiences to highlight your skills and how they align with the role.
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you're serious about joining the team at Level Infinite.
We think you need these skills to ace Publishing Activation Lead - China market in London
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Publishing Activation Lead role. Highlight your experience in the Chinese gaming market and any successful campaigns you've run. We want to see how your skills align with our mission at Level Infinite!
Showcase Your Insights: In your application, share specific insights about what resonates with Chinese players. Whether it's trends, platforms, or community engagement, we love seeing candidates who understand the local market. This will show us you’re ready to hit the ground running!
Be Authentic: Let your personality shine through in your written application. We value great communicators who can bridge local execution with global strategies. Don’t be afraid to share your passion for gaming and how it connects with your professional journey!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, you’ll find all the details about the role and our team there!
How to prepare for a job interview at Tencent
✨Know Your Audience
Before the interview, dive deep into understanding the Chinese gaming market. Familiarise yourself with local platforms, popular KOLs, and current trends. This will not only show your passion for the role but also demonstrate that you can resonate with CN players.
✨Showcase Your Campaign Success
Prepare specific examples of successful campaigns you've run in the past. Highlight your experience with Chinese social platforms and how you adapted global strategies to fit local needs. This will illustrate your ability to bridge local execution with HQ coordination.
✨Cultural Relevance is Key
Be ready to discuss how you ensure cultural fit in your marketing strategies. Share insights on how you’ve navigated content regulations and community sentiment in previous roles. This will prove your understanding of the nuances in the CN market.
✨Engage with Questions
Prepare thoughtful questions about the company's approach to community management and campaign performance monitoring. This shows your interest in their processes and your eagerness to contribute to their goals. Plus, it gives you a chance to assess if the company aligns with your values.
