Principal Game Analyst, GaaS & Monetization Design in London

Tencent Games was established in 2003. We are a leading global platform for game development, operations and publishing, and the largest online game community in China. Tencent Games has developed and operated over 140 games, providing cross-platform interactive entertainment experiences for more than 800 million users in over 200 countries and regions around the world. Honor of Kings, PUBG MOBILE, and League of Legends are some of our most popular titles.

The Game Research Center (GRC) is a department focusing on game industry study, game analysis, game design research, data analysis, and game development support. We’re one of the world’s leading research facilities in the game industry, building a global knowledge tank to help our teams make better decisions. We’re looking for innovative and passionate team members who love all kinds of games and have insight into the challenging global market.

This position sits within the GRC team. Its core objective is to bring in an expert with mature GaaS product experience to provide systematic methodologies and project enablement in long-term live product content planning, economy systems, monetization strategy, and lifecycle management. We are looking for candidates who have successfully launched GaaS products and served as core or lead designers, with the ability to establish standardized GaaS frameworks and growth models for the company.

• Market Research & GaaS Trend Insights: Continuously track global GaaS trends, including long-term content structures, seasonal systems, economy design, and growth models. Conduct systematic analyses of top global GaaS products to summarise success factors, business models, and design frameworks. Produce industry analyses and growth insights for senior leadership and project teams.
• Product Evaluation & Project Enablement: Provide expert guidance on economy systems, monetization structures, content pacing, retention, and growth strategies for key GaaS projects. Participate in prototype reviews, key milestone assessments, and Soft Launch evaluations, delivering actionable optimisation paths. Support projects in building long-term content planning (LTV structure, seasonal templates, event systems, monetisation touchpoints, etc.). Assist teams in assessing monetisation risks, balance issues, and growth opportunities.
• Methodology & Framework Development: Build GaaS evaluation systems, including economy system frameworks, long-term content planning templates, and monetisation assessment models. Consolidate best practices from successful GaaS projects into reusable internal standards and tools. Enhance team-wide GaaS strategic capabilities through training, workshops, and case studies.
• Cross-Team Collaboration & Strategic Support: Collaborate closely with producers, data teams, monetisation teams, and growth teams to drive GaaS strategies into execution. Provide opportunity assessments and investment recommendations for GaaS categories to strategy teams. Support major project decision points by offering monetisation and growth perspectives.

• Experience Background: 5+ years of experience in GaaS, economy design, or monetisation design. Proven experience launching GaaS products, serving as a core or lead designer (Lead Designer / Economy Lead / Monetisation Lead). Familiarity with mainstream GaaS genres such as shooters, RPGs, strategy, competitive titles, and social MMO.
• Professional Skills: Able to design complete economy systems, monetisation structures, seasonal systems, and event loops. Strong understanding of monetisation models including IAP, Battle Pass, Gacha, Cosmetic systems, and Subscription models. Capable of designing long-term retention structures (LTV, loops, content cadence, etc.). Able to break down growth mechanisms of leading GaaS titles and develop structured methodologies.
• General Skills: Strong cross-team collaboration and structured communication capabilities. Data-driven mindset, able to make high-quality judgments under uncertainty. Cross-cultural collaboration experience is a plus.
• Language & Location: Strong business-level English proficiency is essential. Open to overseas placement or long-term collaboration with overseas teams (NL/UK).

As an equal opportunity employer, we firmly believe that diverse voices fuel our innovation and allow us to better serve our users and the community. We foster an environment where every employee of Tencent feels supported and inspired to achieve individual and common goals.