Brand Marketing Manager, PUBG Mobile in London

Overview

Tencent Games was established in 2003. We are a leading global platform for game development, operations and publishing, and the largest online game community in China. Tencent Games has developed and operated over 140 games. We provide cross-platform interactive entertainment experience for more than 800 million users in over 201 countries and regions around the world. Honor of Kings, PUBG MOBILE, and League of Legends are some of our most popular titles around the world. We actively promote the development of esports industry, work with global partners to build an open, collaborative and symbiotic industrial ecology, and create high-quality digital life experiences for players.

Responsibilities

PUBG MOBILE is based on PUBG: BATTLEGROUNDS, the phenomenon that took the world of interactive entertainment by storm in 2017. Up to 100 players parachute onto a remote island to battle in a winner-takes-all showdown. Players must locate and scavenge their own weapons, vehicles, and supplies, and defeat every player in a visually and tactically rich battleground that forces players into a shrinking play zone. PUBG MOBILE is co-developed by LIGHTSPEED STUDIOS of Tencent Games and KRAFTON, Inc.

• Create engaging and business oriented WEU go-to-market plans (paid media, creatives, live-ops, budget management, digital marketing) to support the lifecycle of PUBG Mobile, including version updates, anniversary and big local events.
• Manage brand activation projects, collaborating with internal stakeholders (including Brand Marketing, Product Development, Partnership, Creative Development, Influencers, Community at WEU and HQ level).
• Project management: monitor status of project from kick-off to post performance review; check milestones and timeline to ensure on-time delivery and conduct post mortem reports after project finishes.
• Management of consumer facing content within a framework of market localization and quality optimization (copywriting, visual impact, trends).
• Act as the point of contact for consultancy for the Germany/UK market and represent the WEU team with key entities (first parties, gaming associations, Germany/UK expert vendors).

Qualifications

• Avid gamer with extended experience in mobile games, PC and console games, especially in the shooter category and PUBG Mobile.
• At least 7+ years of brand marketing experience in marketing operations, campaign implementation, and successful experience in global marketing, ideally in gaming.
• Experience developing, executing and optimizing integrated marketing campaigns including digital, social media, paid media, influence, advertising, events and content creation.
• Excellent communication, presentation, organizational and writing skills and capacity to influence different stakeholders including management level in a multi-cultural environment.
• Entrepreneurial spirit with a strong drive to deliver results. Must be solution-oriented and comfortable delving into the technical aspects of publishing and marketing frameworks.
• Experienced in creating content for a gaming brand and in development and implementation.
• Demonstrated excellence in creating and executing strategies that drive demand through digital channels.
• Deep knowledge of the marketing funnel, metrics and analytics to optimize campaigns.
• Project management skills and ability to manage the priorities of multiple stakeholders.
• Experience in going to market in several countries within Western Europe or North American regions with a good understanding of the countries gaming environments and marketing background.
• Bilingual with fluency in English and German is a plus.

Equal Employment Opportunity

As an equal opportunity employer, we firmly believe that diverse voices fuel our innovation and allow us to better serve our users and the community. We foster an environment where every employee of Tencent feels supported and inspired to achieve individual and common goals.