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For Companies At a Glance
- Tasks: Lead qualitative research to uncover player insights for game development and marketing.
- Company: Join Tencent's Level Infinite, a global gaming brand dedicated to innovative gaming experiences.
- Benefits: Enjoy a full-time role with opportunities for remote work and a vibrant company culture.
- Why this job: Make an impact in the gaming industry by shaping player-centric experiences and strategies.
- Qualifications: 5+ years in qualitative research, strong storytelling skills, and a passion for gaming culture.
- Other info: Diverse voices are valued; we support an inclusive environment for all employees.
The predicted salary is between 36000 - 60000 £ per year.
Join to apply for the Consumer Insights Manager role at Tencent
Join to apply for the Consumer Insights Manager role at Tencent
About The Hiring Team
Level Infinite is Tencent’s global gaming brand. It is a global game publisher offering a comprehensive network of services for games, development teams, and studios around the world.
About The Hiring Team
Level Infinite is Tencent’s global gaming brand. It is a global game publisher offering a comprehensive network of services for games, development teams, and studios around the world.
We are dedicated to delivering engaging and original gaming experiences to a worldwide audience, whenever and wherever they choose to play while building a community that fosters inclusivity, connection, and accessibility. Level Infinite also provides a wide range of services and resources to our network of developers and partner studios around the world to help them unlock the true potential of their games.
What The Role Entails
As a Consumer Insights Manager, specializing in qualitative research you will leverage your deep understanding of human behavior and qualitative methodologies to uncover rich, actionable insights that guide the development, marketing, and optimization of top-profile games. You will engage directly with players to understand their motivations, frustrations, and unmet needs—translating these narratives into strategic direction for game development, publishing, and branding teams.
Your everyday missions will include:
- Partnering with internal stakeholders (game designers, product managers, publishing teams) to uncover research needs and recommend tailored qualitative research solutions.
- Designing and leading qualitative research including focus groups, in-depth interviews, ethnographic studies, and online communities.
- Manage a project from A to Z with the support of internal and external toolsets
- Moderating research sessions, facilitating deep discussion and probing for emotional and behavioral insights in a comfortable and engaging way.
- Translating business objectives into research plans that dig into the why behind player behaviors and preferences.
- Analyzing and synthesizing findings from qualitative data—identifying key patterns, emotional drivers, tensions, and opportunities.
- Supporting game development and publishing strategies by identifying unmet needs, testing early concepts, and helping shape player-centric experiences.
- Collaborating closely with quantitative researchers and data analysts to ensure a holistic understanding of player sentiment and behavior.
- Keeping current with gaming trends, cultural shifts, and emerging platforms to ensure research remains relevant and forward-looking.
- Operating independently and with external partners, managing projects from design through to delivery in an agile, global environment.
- Experience in conducting quantitative projects is a strong plus.
Who We Look For
- Minimum 5 years of experience in qualitative research, with a strong record of moderating and managing end-to-end studies.
- Background in market research agencies, gaming, or entertainment industries preferred.
- Expertise in a wide range of qualitative methodologies (e.g., IDIs, FGDs, ethnography, online qual, UX testing).
- Proven ability to moderate across diverse participant groups, with skill in creating a safe, engaging space for discussion.
- Strong storytelling and communication skills, with the ability to distill complex human insight into actionable, audience-specific narratives.
- Comfortable working with cross-functional teams and balancing multiple projects with competing priorities.
- High emotional intelligence, curiosity, empathy, and a passion for understanding human behavior.
- An enthusiastic gamer or someone with a strong interest in gaming culture and trends is highly desirable.
Equal Employment Opportunity at Tencent
As an equal opportunity employer, we firmly believe that diverse voices fuel our innovation and allow us to better serve our users and the community. We foster an environment where every employee of Tencent feels supported and inspired to achieve individual and common goals.
Seniority level
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Seniority level
Mid-Senior level
Employment type
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Employment type
Full-time
Job function
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Job function
Marketing and Sales
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Industries
Software Development
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Consumer Insights Manager employer: Tencent
Contact Detail:
Tencent Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Consumer Insights Manager
✨Tip Number 1
Familiarise yourself with the latest gaming trends and player behaviours. This knowledge will not only help you in interviews but also demonstrate your passion for the industry, which is highly desirable for a role at Tencent.
✨Tip Number 2
Network with professionals in the gaming and market research sectors. Attend industry events or join online forums to connect with others who can provide insights or even referrals that could boost your chances of landing the job.
✨Tip Number 3
Prepare to discuss your experience with qualitative methodologies in detail. Be ready to share specific examples of how you've successfully moderated discussions and translated insights into actionable strategies, as this is crucial for the role.
✨Tip Number 4
Showcase your storytelling skills during any interactions with the hiring team. Being able to distil complex insights into engaging narratives is key for a Consumer Insights Manager, so practice articulating your thoughts clearly and compellingly.
We think you need these skills to ace Consumer Insights Manager
Some tips for your application 🫡
Understand the Role: Before applying, make sure to thoroughly read the job description for the Consumer Insights Manager position. Understand the key responsibilities and required skills, especially focusing on qualitative research methodologies.
Tailor Your CV: Customise your CV to highlight relevant experience in qualitative research and any specific methodologies mentioned in the job description. Use keywords from the job listing to ensure your CV aligns with what Tencent is looking for.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for gaming and your understanding of consumer insights. Mention specific experiences where you've successfully moderated research sessions or translated findings into actionable strategies.
Showcase Your Storytelling Skills: In both your CV and cover letter, demonstrate your ability to distill complex insights into clear narratives. Provide examples of how your insights have influenced decision-making in previous roles, particularly in gaming or related industries.
How to prepare for a job interview at Tencent
✨Showcase Your Qualitative Research Skills
Make sure to highlight your experience with qualitative methodologies during the interview. Be prepared to discuss specific projects where you moderated focus groups or conducted in-depth interviews, and how those insights influenced game development or marketing strategies.
✨Demonstrate Your Understanding of Gaming Culture
Since the role is within a gaming company, it's crucial to show your passion for gaming. Discuss your favourite games, trends in the industry, and how they relate to player behaviour. This will help you connect with the interviewers and demonstrate your enthusiasm for the role.
✨Prepare for Scenario-Based Questions
Expect scenario-based questions that assess your problem-solving skills and ability to translate business objectives into research plans. Practice articulating how you would approach different research challenges, ensuring you can convey your thought process clearly.
✨Emphasise Collaboration and Communication Skills
As the role involves working closely with cross-functional teams, be ready to discuss your experience collaborating with diverse groups. Highlight instances where your storytelling and communication skills helped bridge gaps between teams or led to successful project outcomes.
