Senior Marketing Manager, Gaming
Tencent
About the Hiring Team
Level Infinite is Tencent’s global gaming brand. It is a global game publisher offering a comprehensive network of services for games, development teams, and studios around the world. We are dedicated to delivering engaging and original gaming experiences worldwide, building a community that fosters inclusivity, connection, and accessibility. Level Infinite also provides a wide range of services and resources to our network of developers and partner studios to unlock the true potential of their games.
What The Role Entails
We are seeking a highly experienced Senior Marketing Manager to join our team working on a range of exciting AAA multiplayer shooter games. You’ll be responsible for developing and executing fully integrated campaigns using data‑driven insights and internal resources to deliver measurable results in a fast‑paced, competitive and dynamic market.
Responsibilities
- Develop and activate comprehensive marketing plans that align with company objectives, including market research, target audience identification, and channel selection.
- Collaborate with cross‑functional teams—insights, UA/paid media, regional marketing teams, 1st parties, and external agencies—to fully leverage resources and ensure delivery of the plan. Work closely with development studios while building and maintaining relationships.
- Keep a close eye on market trends, share insights that can steer campaign strategy, and provide constructive suggestions to maintain engagement and drive innovation.
Who We Look For
- 5+ years working in the video game industry with AAA global game publishing experience.
- In‑depth knowledge of the European/North American video games industry and broad understanding of channels within (social media, regulatory factors, commercial models, format nuances across console & PC).
- Skilled at project management to proactively bring initiatives and deliverables to completion and to escape obstacles throughout the project life‑cycle.
- Exemplify a passion for data and consumer insight‑driven decision making with the ability to analyze and utilize data to create strategic frameworks that lead to successful GTM execution and operational excellence.
- Excellent communication and presentation skills in English.
- Ability to influence and collaborate effectively across functions and regions in a multicultural organization.
- Passion for gaming and a deep understanding of player motivations, preferences, and behaviors, especially within the “Shooter” genre.
- English fluency is mandatory; Mandarin proficiency is a strong plus.
Equal Employment Opportunity at Tencent
As an equal opportunity employer, we firmly believe diverse voices fuel innovation and allow us to better serve our users and the community. We foster an environment where every employee feels supported and inspired to achieve individual and common goals.
Seniority Level
Mid‑Senior level
Employment Type
Full‑time
Job Function
Marketing and Sales
Industries
Software Development
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Contact Detail:
Tencent Recruiting Team