Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Help international game studios launch their titles in China with tailored strategies.
- Company: Join Tencent, a leading global gaming company known for innovation and creativity.
- Benefits: Enjoy a dynamic work environment, opportunities for growth, and a chance to impact the gaming industry.
- Why this job: Be at the forefront of gaming trends while collaborating with diverse teams across the globe.
- Qualifications: 8+ years in the China game market, fluent in English and Mandarin, with strong communication skills.
- Other info: Passion for gaming is a must; experience with global studios is highly valued.
The predicted salary is between 48000 - 84000 £ per year.
About the Hiring Team
Tencent Games’ Venture Lab supports Tencent’s third-party (minority stake) studios, working on a diverse range of titles across various genres. Our mission is to elevate these studios' potential from early development to independence by providing comprehensive advisory services across production, publishing, technology, and more.
What the Role Entails
As a senior market expert, you will assist overseas game portfolio studios in developing China G2M strategies, covering market positioning, user insights, localization, channel distribution, marketing, and partner collaboration. With deep expertise in China’s gaming policies, player preferences, and competitive landscape, you will help international teams mitigate risks, enhance localization success, and drive efficient cooperation with local partners.
- G2M Strategy Development: Analyze China’s gaming market trends, competitor dynamics, and user behavior for assigned overseas games (primarily PC titles), and develop end-to-end market entry strategies (pricing, launch timeline, channel selection, etc.). Design integrated marketing plans tailored for China (including UA strategies, social media operations, community management, and IP collaborations), oversee execution, and track performance. Provide localization recommendations (cultural adaptation, policy compliance) to align with Chinese player preferences and regulatory requirements.
- Partnership Management: Engage with local publishers, distributors, ad platforms, KOLs/KOCs, and third-party vendors (localization services) to establish long-term partnerships. Support portfolio companies in contract negotiations, optimizing pricing, revenue-sharing models, etc. Strictly adhere to Tencent’s internal procurement and risk control policies.
- Regulatory & Compliance Support: Collaborate with internal teams to interpret China’s latest gaming regulations (licensing, content review, minor protection laws), guide compliance adjustments, prepare documentation, and develop contingency plans for potential risks.
Who We Look For
- Experience: 8+ years in China game market/publishing, with 3+ years focused on launching overseas PC games in China (0-to-1 market entry expertise required).
- Track Record: Successfully led the China launch of ≥2 games from global studios.
- Network: In-depth knowledge of China’s key gaming channels, media, influencers, and vendors; ability to fast-track partnerships.
- Language/Culture: Fluent in English and Mandarin (daily teamwork with domestic and global teams); strong intercultural coordination skills.
- Education: Bachelor’s degree or higher; global study/work experience preferred.
- Soft Skills: Resilience, self-motivation, market acuity, and exceptional communication. Passion for gaming (avid gamer preferred).
Equal Employment Opportunity at Tencent
As an equal opportunity employer, we believe that diverse voices fuel our innovation and better serve our users and community. We foster an environment where every employee feels supported and inspired to achieve individual and common goals.
China Market Publishing Expert (Global Games into China Market) employer: Tencent
Contact Detail:
Tencent Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land China Market Publishing Expert (Global Games into China Market)
✨Tip Number 1
Familiarise yourself with the latest trends in the Chinese gaming market. Understanding the competitive landscape and player preferences will help you demonstrate your expertise during interviews.
✨Tip Number 2
Build a network of contacts within the Chinese gaming industry. Engaging with local publishers, influencers, and vendors can provide valuable insights and may even lead to referrals for the position.
✨Tip Number 3
Showcase your experience with successful game launches in China. Be prepared to discuss specific strategies you implemented and the outcomes achieved, as this will highlight your capability for the role.
✨Tip Number 4
Brush up on your Mandarin language skills if needed. Being fluent in both English and Mandarin is crucial for effective communication with local teams and partners, so any additional practice can be beneficial.
We think you need these skills to ace China Market Publishing Expert (Global Games into China Market)
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and requirements of the China Market Publishing Expert position. Familiarise yourself with Tencent's mission and how your experience aligns with their goals.
Tailor Your CV: Highlight your relevant experience in the gaming industry, especially any work related to the Chinese market. Emphasise your track record of launching games in China and your understanding of local regulations and player preferences.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for gaming and your expertise in the Chinese market. Discuss specific examples of your past successes in game launches and how you can contribute to Tencent's objectives.
Showcase Language Skills: Since fluency in English and Mandarin is crucial for this role, make sure to mention your language proficiency clearly in your application. If possible, provide examples of how you've used these skills in a professional context.
How to prepare for a job interview at Tencent
✨Showcase Your Market Knowledge
Make sure to demonstrate your understanding of the China gaming market. Discuss recent trends, competitor dynamics, and user behaviour that are relevant to the role. This will show that you are not only familiar with the market but also passionate about it.
✨Highlight Your Experience
Be prepared to talk about your previous experience in launching games in China. Share specific examples of games you've successfully launched, the strategies you employed, and the outcomes. This will help establish your credibility as a senior market expert.
✨Emphasise Cultural Adaptation Skills
Since localization is key for success in the Chinese market, discuss your approach to cultural adaptation. Provide examples of how you've tailored marketing plans or game content to align with local preferences and regulatory requirements.
✨Demonstrate Strong Communication Skills
As this role involves collaboration with various stakeholders, showcase your communication skills. Be ready to discuss how you've effectively engaged with local publishers, distributors, and influencers in the past, and how you plan to build partnerships in this role.
