CRM Specialist (Braze Expert)

Overview

We are seeking a data‑oriented CRM Specialist to lead and enhance our email marketing and CRM initiatives. This position is ideal for an individual who is enthusiastic about crafting personalised, data‑driven customer experiences and excels at transforming insights into actionable strategies while implementing CRM solutions using top‑tier tools like Braze. You will be both a strategic thinker and a proactive executor, capable of developing a lifecycle journey from the ground up, and then analysing the metrics to optimise performance.

Key Responsibilities

• Develop and oversee engaging email communications ranging from informative newsletters to intricate customer lifecycle journeys.
• Take full ownership of the process: from crafting copy and visuals to executing segmentation, conducting tests, deploying campaigns, and analysing results.
• Design intelligent, scalable, and adaptive customer journeys utilising Braze features (including Canvas, Liquid, segmentation, and more).
• Utilise real‑time data to ensure messages reach the right audience at the perfect moment, through the appropriate channel.
• Monitor and evaluate CRM campaign success, email metrics, and customer engagement statistics.
• Transform data into practical insights—consistently test, learn, and refine strategies to enhance outcomes.
• Provide transparent reporting on the CRM\’s influence throughout the customer journey, from engagement to retention.
• Serve as the primary Braze authority within our organisation, maximising the benefits of the platform.
• Investigate new Braze functionalities and integrations to foster innovation in our customer communication strategies.

Requirements

• A minimum of 2 years of hands‑on experience in CRM and Email Marketing with successful campaign design for customer engagement and retention.
• Expert knowledge of Braze, including advanced features like Canvases, Liquid logic, segmentation techniques, and data integration.
• Strong understanding of customer lifecycle marketing and retention strategies for nurturing leads and enhancing loyalty.
• Proficient in HTML and CSS for email creation and optimisation, able to modify templates for visual appeal and functionality.
• Data‑driven mindset with strong analytical skills to interpret data and derive actionable marketing insights.
• Skilled in A/B testing, audience segmentation, and personalisation strategies for tailored customer experiences.
• Passionate about CRM, keeping up with trends and best practices to improve customer relationships and drive business growth.

What You’ll Get

• The opportunity to build best‑in‑class CRM programs that impact millions of users.
• Creative freedom to experiment and innovate in a supportive, collaborative team.
• Opportunity to develop your skills and career in a fast‑moving, customer‑obsessed business.

Guidelines for Hybrid/Home Office

• If you live within a commutable distance of the London office, you will be asked to enter into a hybrid working arrangement, with up to 60% Home Office possibility.
• Provide a secure home office at your confirmed address, free from background noise or other distractions.
• Meet minimum internet speeds required for our hybrid model; this will be checked during the recruitment process and again when you join.

Benefits

• Competitive salary depending on experience.
• Hybrid working; full remote options available if you don\’t live near our office.
• Paid time away from work, including a paid day each year to volunteer time for a good cause.
• Paid sabbatical: one month after every 5 years of service.
• Extra rewards: Ten Loyalty Rewards program with bonuses and gifts.
• Employer‑contributory company pension.
• Remote working holidays: possibilities to travel and work anywhere in the world.
• Employee discounts on travel and entertainment.
• Inclusive team with diversity at its core.
• Career opportunities within a dynamic international company.

Commitment to Diversity

We encourage diverse philosophies, cultures, and experiences. We appreciate diversity and are dedicated to creating an inclusive work environment for our employees. Our hiring decisions are based on merit, competence, performance, and business needs.

Apply before 21 October 2025.

Please note: We may close this job advert early if we receive a high volume of strong applications, so we encourage you to apply as soon as possible.