CRM Specialist (Braze Expert)

Direct message the job poster from Ten Lifestyle Group

HR Specialist | Sr Talent Acquisition | Employee Relations

Shape the Future of Service Excellence with Ten!

Driving Innovation and Trust: Ten\’s journey to redefine service excellence

Ten is on a mission to become the most trusted service business in the world. Its technology‑driven product is at the centre of our strategy to create a hugely successful service and business. Millions of members already have access to Ten\’s services across lifestyle, travel, dining and entertainment on behalf of over fifty clients including HSBC and Swisscard. Ten\’s partnerships are based on multi‑year contracts generating revenue through platform‑as‑a‑service and technology fees.

With global scale, a critical mass of high‑net‑worth members, market‑leading consumer proposition and credibility, and many integrations with industry leaders across our ‘big 4\’ service categories, we are profitable and the first B Corp listed on the London Stock Exchange (AIM market).

Our plans are to continue to invest in technology, including AI, to become the main way that our members organise their leisure lives. Over the next few years, we will accelerate our progress with the Growth Engine strategy to achieve ambitious goals together.

For more information, please watch Ten\’s Growth Engine Video: https://tenlifestylegroup.com/investors/#growth-en…

Overview

We are seeking a data‑oriented CRM Specialist to lead and enhance our email marketing and CRM initiatives. This position is ideal for an individual who is enthusiastic about crafting personalised, data‑driven customer experiences and excels at transforming insights into actionable strategies while implementing CRM solutions using top‑tier tools like Braze. You will be both a strategic thinker and a proactive executor, capable of developing a lifecycle journey from the ground up and then analysing metrics to optimise performance.

Key Responsibilities

• Create & Deliver Impactful Campaigns – Develop and oversee engaging email communications ranging from informative newsletters to intricate customer lifecycle journeys. Take full ownership of the process: crafting copy and visuals, executing segmentation, conducting tests, deploying campaigns, and analysing results.
• Enhance Personalisation Through Automation – Design intelligent, scalable, and adaptive customer journeys utilising Braze features (Canvas, Liquid, segmentation, and more). Use real‑time data to ensure messages reach the right audience at the perfect moment through the appropriate channel.
• Lead Reporting & Optimisation Efforts – Monitor and evaluate CRM campaign success, email metrics, and customer engagement statistics. Transform data into practical insights – consistent testing, learning, and refining strategies to enhance outcomes. Provide transparent reporting on the CRM\’s influence throughout the customer journey, from engagement to retention.
• Become the Braze Champion – Serve as the primary Braze authority within our organisation, maximising the benefits of the platform. Investigate new Braze functionalities and integrations to foster innovation in our customer communication strategies.

Requirements

• Minimum of 2 years of hands‑on experience in CRM and Email Marketing with successful campaign design for customer engagement and retention.
• Expert knowledge of Braze, including advanced features such as Canvases, Liquid logic, segmentation techniques and data integration.
• Strong understanding of customer lifecycle marketing and retention strategies for nurturing leads and enhancing loyalty.
• Proficiency in HTML and CSS for email creation and optimisation, able to modify templates for visual appeal and functionality.
• Data‑driven mindset with strong analytical skills to interpret data and derive actionable marketing insights.
• Skilled in A/B testing, audience segmentation and personalisation strategies for tailored customer experiences.
• Passionate about CRM, keeping up with trends and best practices to improve customer relationships and drive business growth.

What You\’ll Get

• The opportunity to build best‑in‑class CRM programs that impact millions of users.
• Creative freedom to experiment and innovate in a supportive, collaborative team.
• Opportunity to develop your skills and career in a fast‑moving, customer‑obsessed business.

Guidelines for Hybrid/Home Office

• If you live within a commutable distance of the London office, you will be asked to enter into a hybrid working arrangement, with up to 60% home office possibility.
• A secure home office at your confirmed address, free from background noise or other distractions.
• You must meet our minimum internet speeds if you want to work in our hybrid model – this will be checked during the recruitment process and again when you join. We also have a great office that you can work from as an alternative.

Benefits

• A competitive salary depending on experience.
• Hybrid working – you can combine working from home and working from the office. If you don\’t live near our office we are open to fully remote working options too.
• Paid time away from work – our employees enjoy a competitive paid time off package, including a paid day each year to volunteer for a good cause that is important to them.
• Paid Sabbaticals – one (1) month paid Sabbatical after every 5 years of service, without tapping into annual leave.
• Extra rewards – lucrative Ten Loyalty Rewards program which includes a bonus and gift to say thank you for being part of Ten.
• Employer‑contributory company pension (with a scheme that allows full decision making about what investments are made, the level of risk, ethical funds, etc.).
• Remote Working Holidays – possibilities to travel and work anywhere in the world!
• Employee Discounts – access to great travel and entertainment discounts as our clients\’ members would.
• Be part of our global, dynamic, and inclusive team, with diversity at its core.
• Genuine career opportunities within a dynamic and international company.

Join us and experience a workplace where you can truly thrive. https://tenlifestylegroup.com/ten-tv/

Commitment to Diversity

We encourage diverse philosophies, cultures, and experiences. We appreciate diversity and are dedicated to creating an inclusive work environment for our employees. This idea unit tests the teams at TEN. All aspects of our relationship, including the decision to hire, promote, discipline, or terminate, will be based on merit, competence, performance and business needs.

Ten works with a small preferred supplier list of recruitment agencies only. Please note we are not accepting any further recruitment agencies at this time. Ten Group is not responsible for any fees related to unsolicited resumes.

Seniority level

Associate

Employment type

Full‑time

Job function

Writing/Editing

Industries

Travel Arrangements