At a Glance
- Tasks: Lead and optimise CRM strategies across global regions for sustainable growth.
- Company: Dynamic company focused on innovative customer relationship management.
- Benefits: Competitive salary, professional development, and a collaborative work environment.
- Other info: Join a diverse team committed to continuous improvement and inclusivity.
- Why this job: Make a real impact by driving customer engagement and innovation in CRM.
- Qualifications: Experience in data analysis, email marketing, and team leadership required.
The predicted salary is between 60000 - 80000 £ per year.
As CRM Manager (Customer Relationship Management), you will play a critical role in leading the delivery of our CRM program across the Americas/EMEA/LAC/APAC region while driving major strategic initiatives on a global scale. You will collaborate with stakeholders worldwide to scale and enhance our CRM capabilities and provide direct line management to team members as required. In this role, you will take full ownership of the Americas CRM landscape and agenda, working closely with a global, cross‑functional team to drive day‑to‑day CRM planning, management, and execution across the region. The primary focus will be to deliver sustainable growth through ongoing tactical and strategic campaign optimisation, supported by regular performance analysis and clear communication of insights back to the business.
Essential Duties and Responsibilities
- CRM Program Management: Responsible for owning and delivering best‑in‑class CRM strategy and execution across the customer lifecycle. This role combines strategic thinking with hands‑on delivery, using Braze as a core platform to drive personalised, timely, and high‑performing customer communications.
- CRM Expertise: Act as a Braze subject‑matter expert, owning campaign builds, Canvas journeys, segmentation, and orchestration. Design and deliver multi‑channel CRM activity leveraging Braze capabilities such as real‑time event triggers, dynamic content, and connected content to drive relevance and performance.
- Behavioral Expectations: You will be expected to role‑model the behaviours aligned with our Ten Standards and our core values of being Member Focused, Trustworthy, and Pioneering. This requires a consistently positive, solution‑oriented, and collaborative approach to your work.
We encourage diverse philosophies, cultures and experiences. We appreciate diversity and are dedicated to creating an inclusive work environment for our employees.
Required skills: Data Analysis, Email Marketing, Team Leadership, KPI Metrics, A/B testing, Marketing Automation
Required languages: English
CRM Manager employer: Ten Lifestyle Group
As a leading employer in the CRM space, we pride ourselves on fostering a dynamic and inclusive work culture that prioritises employee growth and innovation. Our commitment to professional development is matched by our focus on collaboration across global teams, ensuring that every team member has the opportunity to contribute to impactful projects while enjoying a supportive environment. Located in a vibrant region, we offer competitive benefits and a unique chance to be at the forefront of CRM advancements, making this an ideal place for those seeking meaningful and rewarding careers.
StudySmarter Expert Advice🤫
We think this is how you could land CRM Manager
✨Tip Number 1
Network like a pro! Reach out to your connections in the CRM field and let them know you're on the hunt for a new role. Attend industry events or webinars to meet potential employers and get your name out there.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best CRM campaigns and results. This will give you an edge during interviews and help you demonstrate your expertise in using platforms like Braze.
✨Tip Number 3
Prepare for those interviews! Research the company’s CRM strategies and come up with ideas on how you can contribute. Be ready to discuss how you’ve driven growth through campaign optimisation in your previous roles.
✨Tip Number 4
Don’t forget to apply through our website! We’re always looking for talented individuals who are passionate about CRM. Plus, applying directly gives you a better chance of being noticed by our hiring team.
We think you need these skills to ace CRM Manager
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the CRM Manager role. Highlight your experience with CRM strategies, data analysis, and team leadership. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're passionate about CRM and how you can contribute to our global initiatives. Keep it engaging and relevant to the job description.
Showcase Your Achievements:Don’t just list your responsibilities; showcase your achievements! Use metrics to demonstrate how you've driven growth or improved CRM performance in previous roles. Numbers speak volumes!
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss any important updates from us!
How to prepare for a job interview at Ten Lifestyle Group
✨Know Your CRM Inside Out
Make sure you’re well-versed in CRM strategies and tools, especially Braze. Familiarise yourself with its features like real-time event triggers and A/B testing. Being able to discuss how you've used these tools in past roles will show your expertise.
✨Showcase Your Analytical Skills
Prepare to discuss how you’ve used data analysis to drive CRM performance. Bring examples of how you’ve translated insights into actionable strategies that led to measurable outcomes. This will demonstrate your ability to make data-driven decisions.
✨Emphasise Team Leadership Experience
Be ready to talk about your experience in leading teams and managing projects. Highlight specific instances where you’ve fostered collaboration and driven results. This is crucial as the role involves direct line management of team members.
✨Align with Company Values
Research the company’s core values and think about how your personal values align with them. Be prepared to share examples of how you embody a customer-centric mindset and a solution-oriented approach in your work.
