At a Glance
- Tasks: Drive digital marketing performance and create engaging campaigns across multiple channels.
- Company: Join Ten, a health-focused company dedicated to helping people live better lives.
- Benefits: Enjoy performance bonuses, discounts on services, and ongoing learning opportunities.
- Other info: Collaborative environment with opportunities for career growth and personal development.
- Why this job: Make a real impact in the health and fitness industry while growing your marketing skills.
- Qualifications: 4-5 years of digital marketing experience with strong CRM and analytical skills.
The predicted salary is between 40000 - 50000 £ per year.
About the role
At Ten, we help people move better and live longer well. Our Digital Marketing Manager plays a key role in connecting our clients with our services through thoughtful, data-led digital marketing.
You will be responsible for planning, delivering and optimising our digital marketing activity across CRM, website, Google and paid performance channels. From attracting new clients to strengthening engagement and retention, you will ensure every digital touchpoint reflects our brand, supports our commercial goals and delivers an exceptional client experience.
Reporting to the Head of Marketing, you'll work closely with Studio Managers, Heads of Department, agency partners and the wider marketing team to bring campaigns to life. You will combine strategic thinking with a hands-on approach, using data and insight to continuously improve performance across Ten Health & Fitness and TenReformer.
If you enjoy solving problems, using data to make better decisions, creating engaging campaigns and seeing the impact of your work.
What you will be doing
- Driving digital marketing performance
- Manage Ten's digital marketing activity across CRM, website, Google and paid channels
- Support the delivery of the wider marketing strategy alongside the Head of Marketing
- Identify opportunities to improve acquisition, conversion, engagement and retention
- Ensure campaigns are delivered on time, on brand and commercially focused
- Analyse performance and use insight to improve future marketing activity
- Owning CRM and client journeys
- Manage and develop Ten's CRM strategy across email, SMS, app and lifecycle communications
- Build and optimise automated client journeys using Klaviyo
- Create segmentation strategies that improve engagement and retention
- Manage newsletters across Ten and TenReformer
- Use A/B testing to continually improve campaign performance
- Maintain CRM data quality and compliance
- Optimising our website and digital experience
- Improve website content, user journeys and conversion performance
- Manage landing pages and campaign content
- Work with internal teams and external partners to deliver website improvements
- Ensure website content supports campaigns, SEO and client needs
- Keep service pages accurate, engaging and commercially effective
- Managing Google, SEO and paid performance
- Support Google Ads and paid search activity alongside agency partners
- Optimise Google Business Profiles and local search visibility
- Coordinate SEO content and website optimisation
- Monitor performance and recommend improvements to maximise return on investment
- Attend agency meetings and drive actions forward
- Delivering campaigns that make an impact
- Plan and deliver integrated marketing campaigns across multiple digital channels
- Coordinate activity across CRM, website, social media, paid advertising and studios
- Work closely with Studio Managers and Heads of Department to support business priorities
- Brief internal teams and external partners to ensure campaigns are delivered successfully
- Review campaign performance and apply learnings to future activity
- Understanding our clients
- Monitor client feedback through Listen360 and other platforms
- Identify trends and opportunities to improve the client experience
- Support Studio Managers with feedback and service improvements
- Produce clear reports and recommendations based on client insight and campaign performance
- Creating engaging content
- Write compelling email campaigns and CRM communications
- Work closely with designers to create digital assets
- Ensure all content reflects Ten's tone of voice and brand standards
- Support content creation across digital marketing channels
- Growing our app and TenReformer
- Manage app communications and push notification strategy
- Develop automation that increases bookings and repeat visits
- Lead CRM and digital communications for TenReformer
- Support new studio launches through scalable digital marketing
- Develop best practice guidance for franchise partners where required
What you will bring
- At least 4–5 years' experience in digital marketing
- Strong experience with CRM and marketing automation platforms such as Klaviyo
- Experience managing email marketing, lifecycle campaigns and segmentation
- Good understanding of Google Ads, SEO, Google Business Profile and website optimisation
- Strong analytical skills with the ability to interpret data and make recommendations
- Excellent copywriting and communication skills
- Strong project management and organisational skills
- Confidence managing multiple campaigns and priorities simultaneously
- A proactive, hands-on approach with excellent attention to detail
- Experience working collaboratively across different teams
- A genuine interest in health, fitness and wellbeing
- Experience with Listen360 or app-based communications would be an advantage
What you will get at Ten
- Performance-related bonus linked to business performance
- Free Pilates classes when spaces are available
- 50% discount on Physio and Massage sessions
- 30% discount on retail items
- Ongoing learning and development opportunities
- Cycle to Work Scheme
- Employee referral bonus of £200
- Access to Health Shield Cash Plan
- Additional annual leave with length of service
- Option to take a one-month unpaid sabbatical after five years
Digital Marketing Manager in London employer: Ten Health and Fitness
At Ten, we pride ourselves on being an exceptional employer that values the well-being and growth of our team members. As a Digital Marketing Manager, you'll thrive in a collaborative and innovative work culture, where your contributions directly impact our clients' experiences and our business success. With generous benefits like performance-related bonuses, discounts on wellness services, and ongoing professional development opportunities, you'll find a fulfilling career path in a vibrant environment dedicated to health and fitness.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Marketing Manager in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Ten Health and Fitness and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Ten Health and Fitness are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Ten Health and Fitness on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Ten Health and Fitness. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Digital Marketing Manager in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Ten Health and Fitness. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Ten Health and Fitness:Show us that you’ve done your homework! In your application, briefly mention what you admire about Ten Health and Fitness’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Ten Health and Fitness
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Ten Health and Fitness will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Ten Health and Fitness, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
