About the role At Ten, we help people move better and live longer well. Our Digital Marketing Manager plays a key role in connecting our clients with our services through thoughtful, data-led digital marketing. You will be responsible for planning, delivering and optimising our digital marketing activity across CRM, website, Google and paid performance channels. From attracting new clients to strengthening engagement and retention, you will ensure every digital touchpoint reflects our brand, supports our commercial goals and delivers an exceptional client experience. Reporting to the Head of Marketing, you'll work closely with Studio Managers, Heads of Department, agency partners and the wider marketing team to bring campaigns to life. You will combine strategic thinking with a hands-on approach, using data and insight to continuously improve performance across Ten Health & Fitness and TenReformer. If you enjoy solving problems, using data to make better decisions, creating engaging campaigns and seeing the impact of your work. Driving digital marketing performance Manage Ten's digital marketing activity across CRM, website, Google and paid channels Support the delivery of the wider marketing strategy alongside the Head of Marketing Ensure campaigns are delivered on time, on brand and commercially focused Analyse performance and use insight to improve future marketing activity Owning CRM and client journeys Manage and develop Ten's CRM strategy across email, SMS, app and lifecycle communications Use A/B testing to continually improve campaign performance Maintain CRM data quality and compliance Optimising our website and digital experience Improve website content, user journeys and conversion performance Manage landing pages and campaign content Work with internal teams and external partners to deliver website improvements Ensure website content supports campaigns, SEO and client needs Managing Google, SEO and paid performance Optimise Google Business Profiles and local search visibility Coordinate SEO content and website optimisation Monitor performance and recommend improvements to maximise return on investment Plan and deliver integrated marketing campaigns across multiple digital channels Coordinate activity across CRM, website, social media, paid advertising and studios Work closely with Studio Managers and Heads of Department to support business priorities Review campaign performance and apply learnings to future activity Produce clear reports and recommendations based on client insight and campaign performance Creating engaging content Write compelling email campaigns and CRM communications Work closely with designers to create digital assets Ensure all content reflects Ten's tone of voice and brand standards Support content creation across digital marketing channels Lead CRM and digital communications for TenReformer Support new studio launches through scalable digital marketing At least 4–5 years' experience in digital marketing Strong experience with CRM and marketing automation platforms such as Klaviyo Experience managing email marketing, lifecycle campaigns and segmentation Good understanding of Google Ads, SEO, Google Business Profile and website optimisation Strong analytical skills with the ability to interpret data and make recommendations Strong project management and organisational skills Performance-related bonus linked to business performance ~ 50% discount on Physio and Massage sessions ~30% discount on retail items ~ Ongoing learning and development opportunities ~ Cycle to Work Scheme ~ Employee referral bonus of £200 ~ Access to Health Shield Cash Plan ~ Additional annual leave with length of service ~ Option to take a one-month unpaid sabbatical after five years
Contact Details:
Ten Health and Fitness Ltd. Recruitment Team
