At a Glance
- Tasks: Lead marketing strategy and amplify the Ten brand across all channels.
- Company: Join a premium boutique fitness and wellness brand with a mission to enhance lives.
- Benefits: Competitive salary, professional development, and a dynamic work environment.
- Other info: Full training provided on our unique Circle of Care model.
- Why this job: Make a real impact in the wellness industry while leading a creative team.
- Qualifications: Proven experience in premium consumer marketing and strong leadership skills.
The predicted salary is between 44817 - 54777 £ per year.
About Ten
We're a premium boutique fitness and wellness brand, proud of the business we've built, an industry-leading business with a clear mission to bring more Ten to more people, in more places. Ten isn't just a Pilates studio. Dynamic Reformer Pilates sits alongside Physiotherapy, Massage, Personal Training, Clinical Exercise, Women's Health and Wellness, all connected through our Circle of Care model, an integrated approach to helping our clients live fitter, stronger, healthier and happier for longer.
Having refreshed our brand and strategic focus in 2025, we're now looking for a senior marketing leader to bring that integrated wellness story to life, helping clients understand not just what we offer, but how our fitness, physiotherapy and wellness services work together to support their health.
The Role
This is a senior, leadership-level role at the heart of a growing boutique fitness and wellness business. As Head of Marketing, you'll be responsible for amplifying the Ten brand, driving awareness, and using a deep understanding of our clients and services to grow acquisition, retention, engagement and revenue.
You'll bring a proven track record in premium consumer marketing, creative judgement, analytical rigour, commercial understanding and digital confidence, and be equally comfortable setting strategy and rolling your sleeves up day to day. You don't need to be a developer, but you'll need to understand website development, booking journeys, CRM, data capture, analytics and integrations well enough to brief agencies, challenge recommendations and manage projects.
You'll lead an in-house marketing team, taking ownership of their growth and development, and work alongside freelance creatives, external partners and agencies.
What You'll Do
- Strategy & commercial leadership: Build and deliver a marketing strategy aligned to Ten's business goals, using your understanding of the numbers (revenue, CAC, LTV, spend, margin, ROI) to prioritise activity and allocate budget.
- Brand leadership: Champion Ten's proposition of Life in Balance and our values of Deep Expertise, Knowing Me Well and True Support across every channel, campaign and client touchpoint.
- Acquisition, retention & digital marketing: Lead social, SEO, paid media and content marketing to drive new sign-ups, memberships and engagement, while building loyalty and retention.
- Website & booking journey: Own the marketing view of our digital experience, working with developers and agencies to improve conversion, tracking and integrations with our booking and CRM systems.
- Content, partnerships & insight: Oversee engaging content across blogs, video, social and newsletters, build strategic partnerships that drive brand credibility, and use customer research to sharpen strategy.
- Team leadership: Coach and develop your in-house marketing team, fostering a creative, collaborative culture.
- Franchise & education: Lead marketing strategy for TenEducation and Ten's franchise business, spanning both B2B franchise growth and B2C client-facing support for partners.
About You
Essential
- Proven experience in premium consumer marketing at senior/leadership level, including a senior role in a multi-site, multi-disciplinary business (boutique fitness, wellness, hospitality, travel or similar).
- Strong leadership and people management skills, with a track record of developing others.
- Evidence-based approach, you can show revenue growth from your campaigns and clearly articulate ROI.
- Excellent planning, organisation and stakeholder communication skills.
- Experience marketing franchise, licence or partner-led business models, including B2B lead generation and franchise acquisition.
- Experience creating onboarding materials, toolkits or brand guidance for franchisees or partners.
- Comfortable balancing central brand consistency with local marketing needs across multiple sites.
- Bachelor's degree (or NVQ Level 6) in Marketing, Brand Management or equivalent experience.
Desirable
- Marketing or operational experience in Reformer Pilates, Mat Pilates or Yoga.
- Experience in a founder-led, investor-backed or scaling business.
- Experience with booking software in fitness, wellness, hospitality or healthcare.
- Experience launching or improving apps, booking platforms, websites or CRM journeys.
- Master's degree (or NVQ Level 7) in Strategic Marketing or Brand Management.
Full training on Ten's Circle of Care and our blended employee/contractor workforce model will be provided.
What Success Looks Like
- A motivated, capable and collaborative marketing team.
- Stronger, more consistent brand awareness across every channel.
- Clients who understand and engage with Ten's integrated approach.
- Measurable growth in acquisition, retention and revenue.
- Improved digital journeys, booking experience and campaign performance.
- Marketing decisions grounded in data.
Head of Marketing in London employer: Ten Health and Fitness Ltd.
At Ten, we pride ourselves on being an exceptional employer that fosters a vibrant work culture focused on health and well-being. Our Digital Marketing Manager role offers not only competitive benefits like performance-related bonuses and discounts on services but also ample opportunities for professional growth through ongoing learning and development. Located in a dynamic environment, you'll collaborate with passionate teams to create impactful marketing strategies that resonate with our clients, making every day rewarding and meaningful.
Contact Details:
Ten Health and Fitness Ltd. Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Head of Marketing in London
✨Show Off Your Creative Juice
As a freelancer in marketing communications, your portfolio is your golden ticket! Make sure you’ve got a killer online presence showcasing projects you've worked on, including any campaigns or content pieces. Don't just toss it together; highlight the impact you've made with metrics whenever possible!
✨Join the Marketing Circuit
Get yourself into the local or online marketing communities, like the AMA (American Marketing Association) or industry-specific groups on LinkedIn. Attending events, workshops, or webinars can help you connect with potential clients or collaborators who might need your skills.
✨Leverage Social Media Authentically
Use platforms like Instagram and Twitter to share your insights on marketing trends or showcase your past work. Creating engaging posts or even threads with tips can boost your visibility and position you as a go-to expert in your niche.
✨Tap into Your Network
Don’t shy away from reaching out to old colleagues, friends, or acquaintances in the marketing space. A simple message asking if they know anyone in need of freelance support can open unexpected doors. Remember, personal connections can lead to opportunities that job boards can’t!
We think you need these skills to ace Head of Marketing in London
Some tips for your application 🫡
Craft a Portfolio that Pops:As a freelance marketer, your portfolio is your best friend! Make sure to showcase your best marketing campaigns, social media content, and any communications strategies you've developed. Don't just list your experience; highlight the results you achieved for your clients to demonstrate your talent.
Show Off Your Creativity:Marketing and communications thrive on creativity, so don’t hesitate to let your unique style shine! Whether it’s your CV layout, your cover letter’s voice, or even your email subject line, a bit of flair goes a long way in making you stand out to Ten Health and Fitness Ltd..
Define Your Services and Rates:Freelancing means you're running your own show! In your application, be clear about the services you can offer Ten Health and Fitness Ltd. and include your rates if appropriate. This helps potential clients understand what they can expect from you and makes it easier for them to consider working together.
Don’t Forget About Availability:Clients want to know when they can start working with you, so be upfront about your availability in your application. Whether you can take on a project immediately or have a schedule lined up, being clear about timelines will make you a more attractive candidate for Head of Marketing at Ten Health and Fitness Ltd..
How to prepare for a job interview at Ten Health and Fitness Ltd.
✨Showcase Your Portfolio
When interviewing for a freelance gig in marketing communications, having a strong portfolio is crucial. Make sure you have examples of your best work, whether that's social media campaigns, press releases, or content pieces, ready to share with the team at Ten Health and Fitness Ltd..
✨Familiarise Yourself with Marketing Tools
Since this role involves communication, be prepared to discuss the specific tools that you use for managing campaigns and analytics, like HubSpot or Hootsuite. Being able to demonstrate your technical comfort with these platforms can really set us apart from other candidates.
✨Pitch Your Unique Value
Freelance roles are all about standing out, so don’t just talk about what you can do—pitch why you’re the perfect fit for Ten Health and Fitness Ltd.. Focus on your unique style, previous client success stories, and how you can tailor your approach to their needs.
✨Prepare to Discuss Your Availability
Since this is a freelance position, expect to chat about your availability and workload management. Have a clear plan on how you can fit this role into your schedule while ensuring quality output, as this will establish reliability and professionalism with the hiring team at Ten Health and Fitness Ltd..
