Marketing Performance Manager EMEA

Tempur Sealy is committed to improving the sleep of more people, every night, all around the world. As a leading designer, manufacturer, distributor, and retailer of bedding products worldwide, we know how crucial a good night of sleep is to overall health and wellness. Utilizing over a century of knowledge and industry-leading innovation, we deliver award-winning products that provide breakthrough sleep solutions to consumers in over 100 countries.

Job Summary:

Key member of the TSIL International Marketing team with focus on enhancing Performance Marketing outcomes, with a roadmap capturing short term and long term goals for all brands within the company’s portfolio, with focus on TEMPUR. Responsible for guiding best practice across SEM/SEA platforms, creating a framework for campaign management, and supporting eCommerce & Marketing Managers for Tempur Sealy’s International business. Working closely with local markets & regional leads to ensure that frameworks maximise business performance, and are well adopted by each market. This involves consultation and collaboration through the development process, as well as working through execution to ensure optimum commercial results. Also working closely with the CX Department, the Legal Department and with our Media activation partner agencies. This role is highly visible and fast-paced, and requires ability to manage multiple projects and priorities, whilst managing expectations and delivering to agreed outcomes.

Essential Duties, Responsibilities, and Key Results Area:

• Ongoing analysis and reporting of conversion and other performance metrics on all Tempur subsidiary websites as well as key JV market websites.
• Investigate consumer and market insights, using internal trackers and external sources to influence new strategies or tactics, including new digital platforms and bid strategies.
• Understand local business maturity and local consumption behaviours, optimizing bid strategies by product range to optimize ROAS outcomes.
• Define KPIs for local subsidiaries and agency partners, ensuring agency partners are continually guided on feedback.
• Review of all performance channels (including SEM/SEA and social) ensuring they are meeting defined goals.
• Proactively identify and evaluate new platforms and technology.
• Reviewing competitor website’s content and bid strategies, making recommendations on implementation tactics.
• Knowledge of SEO/AEO best practice to assist in driving commercial outcomes.
• Auditing Tempur websites for underperforming pages, making suggestions to improve performance.
• Co-ownership of Performance Marketing budgets, working with local markets to advise on best channel mix.
• Supporting markets with local agency meetings, including annual briefings, QBRs and ongoing campaign optimisation.
• Knowledge of self service platforms like DV360, to support markets in planning, implementation and analysis of campaigns.
• Other requirements and tasks as requested by the business.

Ideal Candidate Possesses These Attributes:

• Technical Skills and Experience:
• Minimum 5 years marketing and/or communications experience in consumer goods company or media agency.
• Media landscape and adtech/performance knowledge.
• Strong analytical skills.
• English language fluency (spoken and written) and strong English verbal and written communication skills.
• Strong project management skills, detail-oriented and highly organized.
• Ability to deliver under tight timelines and be flexible with changing priorities.
• Agency management experience.
• Budgeting and reporting experience.
• Strong numeracy and data interpretation skills.
• Proficiency with Excel.
• Experience working across differing languages and cultures.
• Willingness for continual professional development to keep up to date with marketing and performance media best practice.

• Personal Skills:
• Ability to work collaboratively in alignment with TSI (Tempur Sealy International) principles and values.
• Ability to deal with a fast changing environment and change of plans and deadlines.
• Culturally aware, with strong interpersonal skills.
• Articulate and clear communicator; not caught up with jargon, practical, focused on delivery of results.
• Ability to explain complicated concepts to non-technical colleagues.
• Ability to guide and influence internal stakeholders and agency partners.
• Interest in supporting the development of internal colleagues.
• Strong organisational and multi-tasking skills.
• Broad, pro-active problem-solving skills.
• Exceptional attention to detail.
• Self starter, always taking initiative to move projects forward toward completion.
• Self-motivated, driving for results with commitment to detail and quality.
• Strong presentation skills.
• The ability to confidently and credibly present to large groups.

Qualifications:

Media landscape, adtech and performance knowledge, project management skills, detail-oriented and organized. Ideally with up to date industry certification in key platforms like Google Analytics, Meta Business Manager and Salesforce.

Work Environment/Physical Requirements:

Hybrid working with 2 days a week in our Uxbridge Office. Regular travel to EMEA markets expected, with possible occasional travel to APAC and the USA.

Tempur Sealy International is committed to equal opportunities, and values diversity in our workforce. We provide equal employment opportunities to all employees and applicants for employment without regard to race, colour, religion, sex, national origin, age, disability, or any other legally protected characteristic. We maintain a fair and inclusive hiring process, ensuring that all candidates are evaluated based on their qualifications, skills, and experience. Our dedication to equal opportunities extends to every aspect of our organisation, fostering an inclusive and supportive work environment for all team members.

We are committed to the privacy and security of your personal data. For more information on our practices, please see our applicant privacy policies available. At Tempur Sealy, we care about each other, our communities, and our customers. This dedication ensures we foster a diverse workforce with a range of skill sets, perspectives, backgrounds, ethnicities, genders, and qualifications. We firmly believe that our yearly commitment to upholding our corporate social values contributes to our business's long-term success.