At a Glance
- Tasks: Manage and optimise Paid Search campaigns to drive subscriber growth for a leading streaming brand.
- Company: Join a global entertainment brand connecting millions of viewers to premium content.
- Benefits: Work with industry-leading tools, competitive pay, and a dynamic team environment.
- Other info: Collaborate with talented teams and enjoy significant visibility in your campaigns.
- Why this job: Make a real impact on app growth and subscriber acquisition in a fast-paced industry.
- Qualifications: 2+ years of Paid Search experience and strong analytical skills required.
The predicted salary is between 40000 - 50000 £ per year.
Join a leading global Entertainment & Streaming brand connecting millions of viewers to premium TV, blockbuster films, and live events worldwide. As part of our high-performing Growth Marketing team, you'll play a key role in driving subscriber acquisition and app growth through best-in-class Paid Search campaigns.
The Role
We're looking for a data-driven Paid Search Optimization Specialist to own the execution and optimisation of direct response search campaigns across Google Ads, Microsoft Advertising, and Apple Search Ads. Reporting to the Paid Search Manager, you'll manage performance-focused campaigns that directly impact subscriber growth and business results.
What You'll Do
- Manage and optimize Paid Search and App Install campaigns focused on subscriber and user acquisition.
- Monitor performance, analyse trends, and implement bid, budget, and targeting optimizations to improve ROI and CAC.
- Partner with Media Strategy teams to align campaign objectives, budgets, and audience targeting.
- Drive innovation by testing new platform features, publisher betas, and automation opportunities.
- Collaborate across channels, supporting broader paid media initiatives including social and programmatic when required.
- Build strong relationships with internal stakeholders and media partners.
What You'll Bring
- 2+ years of hands-on Paid Search experience managing campaigns within Google Ads, Microsoft Advertising, and/or Apple Search Ads.
- Proven success running direct response campaigns with strong knowledge of attribution, conversion tracking, and performance optimization.
- Experience with app acquisition campaigns and Mobile Measurement Partners (AppsFlyer, Adjust, Kochava, etc.) is highly desirable.
- Strong data analytical skills with proficiency in Excel and Google Sheets.
- Excellent communication skills and the ability to manage multiple priorities in a fast-paced environment.
- Flexible and responsive to the Real Time demands of live campaigns and major content launches.
Why Join?
- Manage large-scale campaigns with significant budgets and visibility.
- Work with industry-leading digital marketing tools and platforms.
- Be part of a fast-moving, innovative streaming business where your work directly influences growth.
- Collaborate with talented teams across media, strategy, and performance marketing.
If you're passionate about performance marketing, thrive on data-driven decision-making, and want to help grow a world-class streaming platform, we'd love to hear from you.
Paid Search Optimization Specialist - Entertainment & Streaming/DR & MMP's in London employer: Templeton and Partners
Join a dynamic and innovative global Entertainment & Streaming brand that values creativity and data-driven decision-making. As a Paid Search Optimization Specialist, you'll enjoy a collaborative work culture that fosters professional growth and offers access to industry-leading digital marketing tools. With significant budgets and visibility for your campaigns, your contributions will directly impact subscriber acquisition and app growth in a fast-paced environment.
StudySmarter Expert Advice🤫
We think this is how you could land Paid Search Optimization Specialist - Entertainment & Streaming/DR & MMP's in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past campaigns and results. This will help you stand out and demonstrate your expertise in paid search optimisation.
✨Tip Number 3
Prepare for interviews by brushing up on your knowledge of Google Ads, Microsoft Advertising, and Apple Search Ads. Be ready to discuss your strategies and how you've driven subscriber growth in previous roles.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team.
We think you need these skills to ace Paid Search Optimization Specialist - Entertainment & Streaming/DR & MMP's in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the role of Paid Search Optimization Specialist. Highlight your experience with Google Ads, Microsoft Advertising, and Apple Search Ads, and don’t forget to showcase any app acquisition campaigns you've worked on!
Show Off Your Data Skills:Since this role is all about data-driven decision-making, be sure to emphasise your analytical skills. Mention your proficiency in Excel and Google Sheets, and provide examples of how you've used data to optimise campaigns in the past.
Be Clear and Concise:When writing your application, keep it clear and concise. Use bullet points where possible to make it easy for us to see your relevant experience and skills at a glance. We love a well-structured application!
Apply Through Our Website:Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, we can’t wait to see what you bring to the table!
How to prepare for a job interview at Templeton and Partners
✨Know Your Numbers
As a Paid Search Optimization Specialist, you'll need to demonstrate your data-driven mindset. Brush up on key metrics like ROI, CAC, and conversion rates. Be ready to discuss how you've used these metrics to optimise campaigns in the past.
✨Showcase Your Campaign Success
Prepare specific examples of successful campaigns you've managed, especially those involving Google Ads, Microsoft Advertising, or Apple Search Ads. Highlight the strategies you implemented and the results achieved to show your hands-on experience.
✨Familiarise with Tools and Trends
Stay updated on the latest digital marketing tools and trends, particularly those related to app acquisition and Mobile Measurement Partners. Mention any relevant tools you've used, like AppsFlyer or Adjust, to showcase your technical proficiency.
✨Communicate Clearly
Excellent communication skills are crucial for this role. Practice articulating your thoughts clearly and concisely. Be prepared to explain complex data insights in a way that’s easy to understand, as you'll need to collaborate with various teams.
