At a Glance
- Tasks: Manage the Temperley London website and drive digital sales strategies.
- Company: Join a luxury fashion brand known for its elegance and creativity.
- Benefits: Enjoy flexible working options and a vibrant team culture.
- Other info: Opportunity to lead a small team and collaborate across departments.
- Why this job: Be part of a dynamic team shaping the future of e-commerce in fashion.
- Qualifications: Experience in fashion, Shopify Plus, and digital marketing is essential.
The predicted salary is between 36000 - 60000 £ per year.
TITLE: Ecommerce & Digital Marketing Manager
REPORTS TO: Sales & Merchandising Director
OVERVIEW OF ROLE:
To manage the Temperley London Website, associated marketing activity and all other related tasks to maintain and grow successful Ecommerce operations.
RESPONSIBILITIES
E-COMMERCE
- Lead digital sales strategy spanning site, CRM, performance marketing, and retention across UK and international
- Lead lifecycle marketing in Klaviyo, managing all campaigns and flows, alongside segmentation and targeting to drive open rate, click rate and conversion
- Oversee paid social and search, optimising for CAC and ROAS in partnership with agencies
- Own ecommerce P&L, forecasting, budgeting, and KPI reporting
- Be a champion for UX online, driving CVR and CLTV alongside other key metrics
- Manage DTC marketplace distribution and partner channels, including second-hand resale website and Farfetch
- Collaborate with retail on omni-channel initiatives, such as Click & Collect and alterations, driving sales and customer experience
- Be a brand guardian across digital touchpoints, bridging brand and commerce in all activities
- Collaborate closely with Logistics, Finance, Social, Retail and Product teams for cross-functional planning
- Lead day-to-day operations including web merchandising, product launches and content updates
- Support the ongoing development of our Digital Product Passport via Temperley ID app
- Use GA4 and Looker Studio for performance insights to guide trade decisions
- Manage two direct reports across merchandising and customer service, plus freelancers and external partners
- Be the channel owner and point of contact for all e-commerce activity and development, such as ERP integrations and relevant 3PL warehouse activities
- Review digital tech stack and performance, via site walkthroughs and audits, alongside developers and senior stakeholders
- Own and update the omni-channel marketing calendar with seasonal drops, product focuses, promotional activity, and events
- Place seasonal collection buys for e-commerce channels, ensuring alignment with business objectives, merchandising and other sales teams
- Maintain service excellence by overseeing customer service and online feedback
- Analyse competitors and market activity, keeping abreast of new developments and technologies Think of creative and commercial ways to showcase and drive Temperley brand digitally
- Partner with key stakeholders to support organic digital growth
REQUIREMENTS
- Demonstrated experience of managing team and experience in fashion.
- Keen interest in fashion, with experience in premium and luxury brands a plus
- Prior experience working with Shopify Plus is essential
- Experience with email and SMS marketing. Klaviyo background preferred
- Understanding of Affiliates and SEO advantageous
- Detail oriented with strong follow through; organise, prioritise multiple projects
- Comfortable with GA4, Meta Ads Manager, Google Ads
- Ability to be agile, hands-on, and collaborative in a small team environment
- Comfortable problem solving and making data-driven decisions
- Strong communicator with copywriting and editing skills a plus
- Immediately available or short notice period preferred.
Ecommerce & Digital Marketing Manager in London employer: Temperley London
Temperley London is an exceptional employer, offering a dynamic work environment that fosters creativity and collaboration in the heart of the fashion industry. With a strong focus on employee growth, we provide opportunities for professional development and encourage innovative thinking, all while maintaining a supportive culture that values each team member's contributions. Located in a vibrant area, our team enjoys a unique blend of luxury fashion and digital marketing, making it an exciting place to build a rewarding career.
StudySmarter Expert Advice🤫
We think this is how you could land Ecommerce & Digital Marketing Manager in London
✨Tip Number 1
Familiarise yourself with the latest trends in e-commerce and digital marketing, especially within the fashion industry. Understanding current strategies and tools used by successful brands can give you an edge in discussions during interviews.
✨Tip Number 2
Network with professionals in the e-commerce and digital marketing space, particularly those who have experience with luxury brands. Attend industry events or join relevant online communities to make connections that could lead to valuable insights or referrals.
✨Tip Number 3
Gain hands-on experience with tools mentioned in the job description, such as Klaviyo for email marketing and GA4 for analytics. Being able to demonstrate your proficiency with these platforms can significantly boost your candidacy.
✨Tip Number 4
Prepare to discuss specific examples of how you've successfully managed e-commerce operations or digital marketing campaigns in the past. Highlighting measurable outcomes will showcase your ability to drive results, which is crucial for this role.
We think you need these skills to ace Ecommerce & Digital Marketing Manager in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV highlights relevant experience in e-commerce and digital marketing, especially with premium and luxury brands. Emphasise your familiarity with Shopify Plus and any specific achievements in managing digital sales strategies.
Craft a Compelling Cover Letter:In your cover letter, express your passion for fashion and how your skills align with the responsibilities outlined in the job description. Mention your experience with Klaviyo and any successful campaigns you've managed to drive conversion rates.
Showcase Your Analytical Skills:Include examples of how you've used data analytics tools like GA4 and Looker Studio to inform trade decisions. Highlight any experience you have with performance marketing and how it has positively impacted previous roles.
Demonstrate Team Leadership:If you have experience managing teams, be sure to detail this in your application. Discuss how you've collaborated with cross-functional teams and led projects that required strong communication and organisational skills.
How to prepare for a job interview at Temperley London
✨Showcase Your Digital Marketing Knowledge
Make sure to brush up on the latest trends in digital marketing, especially in e-commerce. Be prepared to discuss your experience with tools like Klaviyo and Shopify Plus, as well as how you've successfully driven sales through performance marketing.
✨Demonstrate Your Analytical Skills
Since the role involves managing P&L and using data for decision-making, be ready to share examples of how you've used analytics tools like GA4 or Looker Studio to inform your strategies. Highlight specific metrics you’ve improved in past roles.
✨Emphasise Team Collaboration
This position requires working closely with various teams. Prepare to discuss how you've successfully collaborated with cross-functional teams in the past, particularly in areas like logistics, finance, and retail, to achieve common goals.
✨Be a Brand Advocate
As a brand guardian, it's crucial to convey your passion for the Temperley London brand. Research the brand thoroughly and think of creative ways you could enhance its digital presence. Share your ideas during the interview to show your enthusiasm.
