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- Tasks: Lead user acquisition campaigns across major platforms like Meta, Google Ads, and TikTok.
- Company: Join Tembo, an award-winning mortgage broker making home ownership accessible for a new generation.
- Benefits: Enjoy hybrid working, a supportive team culture, and the chance to make a real impact.
- Why this job: Be part of a mission-driven startup that values innovation and customer satisfaction.
- Qualifications: 3+ years in Performance Marketing with hands-on experience managing significant budgets.
- Other info: Work in a dynamic environment where your ideas and insights truly matter.
The predicted salary is between 43200 - 72000 ÂŁ per year.
About the company
Tembo is an award-winning mortgage broker and market-leading savings provider, making the dream of ownership possible for a new generation of home buyers. We’re a mission-centric organisation that holds our values close:
- Find a way - representing our desire to innovate and also leave no stone unturned to help find a customer a way to get on the ladder.
- It's all about the people - customers, colleagues, partners - we’re all human and without them we are nothing.
- If you don’t like it change it - as a startup we’re constantly listening to every source of data and evolving; every opinion counts.
We are rated Excellent on Trustpilot with every single customer review celebrated and we are determined to find a way to ensure we retain that customer love as we scale. We are well funded by Goodwater Capital, Aviva, McPike Family Global Office, Ascension, Love Ventures as well as a suite of ethical backers such as Fair by Design, Barrow Cadbury, Joseph Rowntree Foundation and Big Society Capital.
About the job
We’re looking for an experienced Performance Marketing manager to help us deliver growth in both our mortgage and savings app business. The role will entail:
- Directly managing and executing user acquisition campaigns across paid media channels (Meta, Google Ads, TikTok and Apple Search Ads) with a significant budget.
- Monitoring performance and continuously optimising campaigns using data-led insights.
- Managing the tracking, analysis, and reporting of growth activity.
- Working closely with our small but mighty marketing team to deliver on our huge growth goals.
Requirements:
- At least 3+ years of experience in Performance Marketing with at least six-figure budgets.
- An expert in Meta, Google and TikTok’s ad platforms.
- You have recently been directly managing optimisation in platform (not just overseeing work by direct reports or agencies) with significant seven-figure budgets.
- Ability to write compelling and optimised ad copy. Eye for static and video ad creation a bonus.
- Deep understanding of attribution models, conversion tracking, and A/B testing.
- Experience with MMPs like Appsflyer.
- Experience in a B2C product-led business, driving growth to an app alongside a website.
- Organised and process-driven - you want to test the right things in the right order.
- Obsessed with data analysis - you don’t make decisions based on gut feel.
- Comfortable with both day-to-day execution & strategic thinking.
- A team player who cares about collaboration - you’ll get the team behind your initiatives.
- Collaborative, with exceptional communication skills.
- Mindset to “Find a Way” and thrive in a fast-paced, dynamic start-up environment.
Location: Hybrid, with an office in Central London.
Performance Marketing Lead employer: Tembo Money
Contact Detail:
Tembo Money Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Performance Marketing Lead
✨Tip Number 1
Familiarise yourself with Tembo's mission and values. Understanding their focus on innovation and customer-centricity will help you align your approach during interviews, showcasing how your experience in performance marketing can contribute to their goals.
✨Tip Number 2
Prepare specific examples of successful user acquisition campaigns you've managed, especially those involving significant budgets. Be ready to discuss the strategies you employed and the data-driven insights that led to optimisations, as this will demonstrate your hands-on experience.
✨Tip Number 3
Stay updated on the latest trends and changes in performance marketing, particularly on platforms like Meta, Google Ads, and TikTok. Being able to discuss recent developments or case studies during your conversation will show your passion and commitment to the field.
✨Tip Number 4
Highlight your collaborative skills and experiences in your discussions. Since Tembo values teamwork, sharing instances where you've successfully worked with others to achieve marketing goals will resonate well with their culture.
We think you need these skills to ace Performance Marketing Lead
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in performance marketing, especially with managing significant budgets and using platforms like Meta, Google Ads, and TikTok. Use specific metrics to demonstrate your success.
Craft a Compelling Cover Letter: In your cover letter, express your passion for the mission of Tembo and how your values align with theirs. Highlight your ability to innovate and adapt in a fast-paced environment, as well as your data-driven decision-making skills.
Showcase Your Campaign Successes: Include examples of successful user acquisition campaigns you've managed. Detail the strategies you used, the results achieved, and how you optimised those campaigns based on data insights.
Prepare for the Interview: If selected for an interview, be ready to discuss your approach to performance marketing in detail. Prepare to talk about your experience with attribution models, A/B testing, and how you collaborate with teams to achieve growth goals.
How to prepare for a job interview at Tembo Money
✨Showcase Your Data-Driven Mindset
Since the role requires a strong focus on data analysis, be prepared to discuss specific examples of how you've used data to optimise campaigns. Highlight your experience with attribution models and A/B testing, as this will demonstrate your analytical skills.
✨Demonstrate Your Ad Platform Expertise
Make sure to brush up on your knowledge of Meta, Google Ads, TikTok, and Apple Search Ads. Be ready to talk about your hands-on experience managing significant budgets and how you’ve directly optimised campaigns in these platforms.
✨Emphasise Collaboration and Teamwork
Tembo values collaboration, so share examples of how you've worked effectively within a team. Discuss how you’ve engaged with colleagues to drive growth initiatives and how you value input from others in your decision-making process.
✨Align with Tembo's Mission and Values
Familiarise yourself with Tembo's mission and values. During the interview, express how your personal values align with theirs, particularly the 'Find a way' mindset. This will show that you're not just looking for a job, but are genuinely interested in contributing to their mission.
