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- Tasks: Lead marketing strategies for major manufacturing and engineering events, driving impactful campaigns.
- Company: Join a dynamic team at the forefront of innovation in the manufacturing and engineering sectors.
- Benefits: Enjoy flexible work options, professional development, and a birthday day off!
- Why this job: Make a real impact on industry events while collaborating with creative minds in a fast-paced environment.
- Qualifications: Proven marketing experience, strong leadership skills, and expertise in digital and traditional channels required.
- Other info: This role offers opportunities for growth and success in a rapidly evolving field.
The predicted salary is between 43200 - 72000 £ per year.
Are you a dynamic, results-oriented marketing professional looking for an opportunity to lead, innovate, and drive success? We are seeking a Senior Marketing Manager to shape the marketing strategies for two flagship events in the manufacturing and engineering sectors.
In this pivotal role, you’ll drive the growth of two major industry events by leading impactful marketing campaigns across diverse channels. You’ll play a key role in advancing these must-attend events, which are at the forefront of a rapidly evolving field.
Why join this team?
- Lead in one of today’s most innovative industries, manufacturing and engineering.
- Engage with cutting-edge technologies, breakthrough innovations, and transformative initiatives.
- Take ownership of strategic planning and performance-driven execution, making a direct impact on event success.
- Join a team that values collaboration, creativity, and forward-thinking leadership.
If you're passionate about events, driving growth, and eager to make a difference, this role could be the perfect fit for you!
Key Responsibilities:
Marketing Strategy & Campaign Development
- Develop and lead comprehensive marketing strategies for key industry events.
- Oversee the full marketing lifecycle, including audience targeting, content creation, and post-campaign analysis.
- Collaborate with event stakeholders, including sales teams and sponsors, to align on goals and messaging.
Digital Marketing
- Drive the development and optimisation of digital campaigns (email marketing, social media, SEO/SEM, PPC) to boost event awareness and engagement.
- Manage and update event websites, optimising for SEO, user experience, and lead generation.
Content Creation & Management
- Create compelling content tailored to target audiences, including promotional materials, press releases, blogs, and case studies.
- Partner with external agencies and freelancers to produce high-quality creative content.
Data-Driven Decision Making
- Analyse marketing campaign performance using metrics and KPIs to measure effectiveness and identify improvements.
- Use CRM systems and marketing automation tools for effective audience segmentation and engagement.
Stakeholder Management
- Build strong relationships with internal and external stakeholders, including exhibitors, partners, media, and industry associations.
- Collaborate with the events team to ensure consistent brand messaging.
Budget Management
- Manage the marketing budget, aligning expenditures with strategic priorities and ensuring ROI.
Team Management
- Lead a team of marketing professionals to drive campaigns, maintain community connections, and deliver successful events.
Key Requirements:
- Proven experience in marketing, ideally in events or a similar industry.
- Strong leadership skills with experience managing teams.
- Expertise in both digital and traditional marketing channels.
- Excellent copywriting, content development, and project management skills.
- Proficiency with CRM, marketing automation, and analytics platforms.
- Strong communication and stakeholder management skills.
- Ability to thrive in a fast-paced, results-oriented environment.
Benefits:
- Birthday day off
- Flexible and hybrid working options
- Enhanced family pay (maternity & paternity)
- Cycle-to-work scheme
- Interest-free travel loans
- Free access to an online academy for professional development
- Specialist external performance coaching services
- Employee assistance program and 24/7 virtual GP access
- Long service awards
- Pension scheme with salary sacrifice options
- Group income protection and life cover
- Regular company socials
This role offers the chance to shape the marketing direction of leading industry events, making a tangible impact on their growth and sharing in their successes. If you’re driven by innovation and results, we’d love to hear from you!
Senior Event Marketing Manager employer: TEMBO Ltd
Contact Detail:
TEMBO Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Event Marketing Manager
✨Tip Number 1
Familiarize yourself with the latest trends in the manufacturing and engineering sectors. Understanding the industry landscape will help you craft relevant marketing strategies that resonate with your target audience.
✨Tip Number 2
Showcase your experience with digital marketing campaigns by discussing specific tools and platforms you've used. Highlighting your proficiency in SEO, PPC, and social media will demonstrate your ability to drive event awareness effectively.
✨Tip Number 3
Prepare to discuss your approach to stakeholder management. Being able to articulate how you've built relationships with exhibitors, partners, and media will show that you can collaborate effectively to achieve event goals.
✨Tip Number 4
Be ready to share examples of how you've used data-driven decision-making in past roles. Discussing specific metrics and KPIs you've analyzed will illustrate your analytical skills and commitment to improving campaign performance.
We think you need these skills to ace Senior Event Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in event marketing and leadership. Focus on specific achievements that demonstrate your ability to drive growth and manage successful campaigns.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for events and marketing. Discuss how your skills align with the key responsibilities outlined in the job description, and provide examples of past successes.
Showcase Your Digital Marketing Skills: Emphasize your expertise in digital marketing channels such as email marketing, social media, and SEO/SEM. Include metrics or KPIs from previous campaigns to illustrate your impact.
Highlight Stakeholder Management Experience: Discuss your experience in building relationships with stakeholders, including exhibitors and partners. Provide examples of how you've collaborated with teams to achieve common goals.
How to prepare for a job interview at TEMBO Ltd
✨Showcase Your Marketing Expertise
Be prepared to discuss your previous marketing campaigns, especially those related to events. Highlight specific strategies you implemented and the results achieved, demonstrating your ability to drive growth and engagement.
✨Demonstrate Leadership Skills
Since this role involves team management, share examples of how you've successfully led teams in the past. Discuss your approach to motivating team members and ensuring collaboration towards common goals.
✨Emphasize Data-Driven Decision Making
Prepare to talk about how you use data and analytics to inform your marketing strategies. Be ready to provide examples of metrics you've tracked and how they influenced your campaign adjustments.
✨Engage with Stakeholder Management
Discuss your experience in building relationships with various stakeholders. Share specific instances where your communication skills helped align goals and messaging between different parties involved in an event.
