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- Tasks: Lead exciting marketing campaigns for B2B events, driving attendance and engagement.
- Company: Join a dynamic team in the thriving B2B events, conferences, and exhibitions industry.
- Benefits: Enjoy flexible remote work, competitive freelance rates, and a collaborative environment.
- Why this job: Work on high-profile events and make a real impact in the marketing world.
- Qualifications: Experience in B2B event marketing and strong digital marketing skills are essential.
- Other info: Perfect for creative, results-driven professionals seeking freelance opportunities.
The predicted salary is between 36000 - 60000 £ per year.
Freelance Senior Marketing Executive – B2B Events
Location: Flexible
Contract Type: Freelance/Project-Based
Industry: B2B Events, Conferences, and Exhibitions
About the Role: We are seeking an experienced Senior Event Marketing Executive who is interested in exploring the freelancing world. This role is ideal for a dynamic and results-driven marketing professional with a strong background in event marketing, lead generation, and campaign execution. You will be responsible for developing and implementing multi-channel marketing strategies to drive attendance, engagement, and brand awareness for our conferences and exhibitions.
Key Responsibilities:
- Plan, develop, and execute marketing campaigns for B2B events, ensuring maximum attendance and engagement.
- Manage email marketing campaigns, including content creation, audience segmentation, and performance analysis.
- Oversee social media and digital marketing efforts to enhance event visibility and engagement.
- Develop compelling marketing content, including website copy, press releases, and promotional materials.
- Coordinate partnerships and collaborations with industry stakeholders, media, and influencers.
- Analyse marketing performance data and provide insights to optimize future campaigns.
- Ensure brand consistency and messaging alignment across all marketing channels.
- Work closely with sales, sponsorship, and event management teams to support revenue growth.
Requirements:
- Proven experience in B2B event marketing, preferably within conferences, exhibitions, or trade shows.
- Strong knowledge of digital marketing, email marketing (CRM tools), and social media strategies.
- Excellent copywriting and content creation skills.
- Ability to analyse data and adjust strategies for optimal results.
- Experience with marketing automation tools and CRM systems.
- Ability to work independently and manage multiple projects in a fast-paced environment.
- Strong communication and stakeholder management skills.
Why Join Us?
- Opportunity to work on high-profile B2B events with industry leaders.
- Flexible remote work with project-based engagements.
- Competitive freelance rates.
- A collaborative and dynamic team environment.
If you’re a creative and results-oriented marketing professional looking for an exciting freelance opportunity in the B2B events industry, we’d love to hear from you!
Senior Event Marketing Executive (Freelance) employer: TEMBO Ltd
Contact Detail:
TEMBO Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Event Marketing Executive (Freelance)
✨Tip Number 1
Network with professionals in the B2B events industry. Attend relevant conferences and exhibitions to meet potential collaborators and stakeholders. Building relationships can lead to valuable opportunities and insights that will help you stand out.
✨Tip Number 2
Showcase your previous event marketing successes through case studies or a portfolio. Highlight specific campaigns you've executed, the strategies used, and the results achieved. This will demonstrate your expertise and ability to drive engagement.
✨Tip Number 3
Stay updated on the latest trends in digital marketing and event promotion. Follow industry blogs, join webinars, and participate in online forums. Being knowledgeable about current best practices will give you an edge during discussions with our team.
✨Tip Number 4
Prepare to discuss how you would approach multi-channel marketing strategies for our events. Think about innovative ideas for email campaigns, social media engagement, and partnerships that could enhance attendance and brand visibility.
We think you need these skills to ace Senior Event Marketing Executive (Freelance)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in B2B event marketing, focusing on relevant campaigns you've executed. Use specific metrics to demonstrate your success in driving attendance and engagement.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for event marketing and your understanding of the B2B landscape. Mention specific examples of past projects and how they align with the responsibilities outlined in the job description.
Showcase Your Skills: In your application, emphasise your skills in digital marketing, email marketing, and content creation. Provide examples of how you've used these skills to achieve results in previous roles.
Highlight Your Freelance Experience: If you have prior freelance experience, make sure to mention it. Discuss how you've successfully managed multiple projects independently and any relevant tools or platforms you've used to facilitate your work.
How to prepare for a job interview at TEMBO Ltd
✨Showcase Your Event Marketing Experience
Be prepared to discuss your previous experience in B2B event marketing. Highlight specific campaigns you've executed, the strategies you used, and the results achieved. This will demonstrate your capability and understanding of the role.
✨Demonstrate Data-Driven Decision Making
Since analysing marketing performance data is crucial for this role, come equipped with examples of how you've used data to inform your marketing strategies. Discuss any tools or methodologies you employed to optimise campaign performance.
✨Prepare for Creative Content Discussions
As content creation is a key responsibility, be ready to share samples of your work, such as email campaigns, website copy, or promotional materials. Discuss your creative process and how you ensure brand consistency across different channels.
✨Emphasise Collaboration Skills
This role requires working closely with various teams. Be prepared to talk about your experience in stakeholder management and how you've successfully collaborated with sales, sponsorship, and event management teams in the past.
