Senior Digital Marketing Executive

TEMBO is a specialist marketing, content, people, training and consultancy business working across the global events, exhibitions, media and information industries. Our MARKETING AGENCY works as an extension of our clients' teams, combining deep sector expertise with smart, commercially focused marketing. As our digital capability continues to grow, we're building a stronger specialist digital team to help our clients make better use of paid media, data, technology and AI to drive measurable results.

This is a hands-on digital marketing role with a strong focus on Google Ads, PPC and performance marketing. You'll take ownership of paid search activity across a portfolio of client campaigns — from research and campaign build through to optimisation, reporting and recommendations. We want someone who is curious about why something is or isn't working, who enjoys digging into the numbers, testing new approaches and finding ways to improve performance. You'll work across multiple clients, campaigns and markets, particularly within the events and B2B sectors, so you'll need to be comfortable managing competing priorities and switching quickly between accounts. You'll also have the opportunity to work across the wider digital marketing mix, including paid social, analytics, tracking, landing pages, CRM and emerging AI tools.

WHAT YOU'LL BE DOING

• PPC & Google Ads
  • Building, managing and optimising Google Ads campaigns.
  • Keyword research, audience research and competitor analysis.
  • Developing campaign structures across Search, Display, Performance Max and remarketing where appropriate.
  • Writing and testing high-performing ad copy.
  • Managing budgets, bids and campaign pacing.
  • Monitoring search terms and continually improving targeting and negative keyword strategies.
  • Improving Quality Scores and overall account efficiency.
  • Running A/B tests across campaigns, creative and landing pages.
  • Identifying opportunities to improve conversion rates and reduce acquisition costs.
  • Troubleshooting underperforming campaigns.
  • Keeping up to date with changes across Google Ads and the wider paid media landscape.
• Performance & Analytics
  • Monitoring and analysing campaign performance.
  • Working confidently with GA4 and Google Tag Manager.
  • Ensuring conversion tracking is correctly configured and reliable.
  • Building and maintaining useful reporting and dashboards.
  • Analysing traffic, conversion, CPL, CPA, ROAS and other relevant performance metrics.
  • Turning campaign data into clear recommendations for clients and internal teams.
  • Spotting trends, problems and opportunities before somebody has to ask.
  • Helping ensure marketing decisions are based on evidence rather than assumptions.
• Wider Digital Marketing
  • Paid social campaigns, particularly LinkedIn and Meta.
  • Remarketing and audience strategies.
  • Landing-page optimisation and CRO.
  • SEO and search visibility.
  • CRM and marketing automation.
  • HubSpot and other marketing technology.
  • AI-powered marketing tools and emerging digital channels.
  • Supporting integrated digital campaigns across the wider TEMBO Agency team.

CLIENT WORK

We're an agency, so being good with people matters as much as being good with platforms. You’ll:

• Work directly with clients to understand their objectives.
• Translate commercial goals into measurable digital campaigns.
• Explain performance clearly without hiding behind digital jargon.
• Present results and recommendations confidently.
• Challenge briefs constructively where you can see a better approach.
• Manage client expectations around budgets, performance and timescales.
• Build trusted relationships with the clients you support.

WHAT WE'RE LOOKING FOR

You’ll ideally have 3–5 years' digital marketing experience, either agency-side or in a hands-on performance marketing role. You’ll need strong practical experience of:

• Google Ads / PPC – essential.
• Google Analytics 4.
• Google Tag Manager.
• Conversion tracking and campaign measurement.
• Campaign optimisation and performance analysis.
• Managing meaningful paid-media budgets.
• Excel / Google Sheets and working confidently with data.

Experience with some of the following would be a strong advantage:

• LinkedIn Campaign Manager.
• Meta Ads Manager.
• HubSpot.
• Looker Studio.
• SEO.
• CRO and landing-page optimisation.
• B2B lead generation.
• Events, exhibitions, conferences or media.
• International digital campaigns.
• AI tools and their application to marketing.

THE PERSON

We’re looking for someone who is:

• Commercial.
• Analytical.
• Curious.
• Proactive.
• Detail-oriented.
• Confident.
• Fast-moving.
• Always learning.

WHAT SUCCESS LOOKS LIKE

Within your first six months, we'd expect you to:

• Confidently own day-to-day PPC activity across a portfolio of TEMBO clients.
• Have a strong understanding of each client's commercial objectives and KPIs.
• Improve the quality and consistency of campaign optimisation and reporting.
• Identify opportunities to improve performance without waiting to be asked.
• Build strong relationships with clients and the wider Agency team.
• Help TEMBO continue developing a genuinely strong performance marketing capability.
• Bring new ideas, tools and techniques into the team as digital marketing evolves.

WHY TEMBO?

You’ll join a growing specialist business where good ideas can move quickly. You’ll work with major organisations across the international events and media industries, have genuine ownership of your campaigns and be encouraged to experiment, learn and challenge how things are done. Most importantly, we want you to understand the client's business, understand what they're trying to achieve and use digital marketing to help them get there.