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- Tasks: Lead and deliver impactful B2B marketing campaigns for exhibitions and conferences.
- Company: Dynamic agency with a focus on innovative event marketing.
- Benefits: Hybrid working, competitive salary, and opportunities for professional growth.
- Why this job: Join a fast-paced team and make a real impact in the events industry.
- Qualifications: 3+ years in B2B marketing, strong leadership, and campaign management skills.
- Other info: Collaborative environment with a focus on personal development and client relationships.
The predicted salary is between 40000 - 50000 £ per year.
We are looking for an experienced Marketing Manager with a background in B2B event marketing to join our growing team. This is a hands-on role combining strategic thinking with campaign delivery, ideal for someone who enjoys working closely with clients and delivering impactful marketing campaigns.
The Role
As a Marketing Manager you will manage and deliver marketing campaigns for B2B exhibitions and conferences, working with event organisers to grow visitor and delegate audiences while supporting exhibitor and sponsor value. You will typically manage two to four client accounts, supported by Marketing Executives or Assistants, and will act as the primary point of contact for clients while overseeing campaign performance and delivery. This role suits someone who enjoys balancing strategy, execution and team leadership within a fast-paced agency environment.
Campaign Management & Responsibilities
- Lead the planning, delivery and optimisation of B2B marketing campaigns for exhibitions, conferences and awards.
- Manage multiple client accounts simultaneously, acting as the primary point of contact.
- Develop and execute campaign strategies focused on audience growth, engagement and visitor, delegate or entry acquisition.
- Oversee the hands-on delivery of campaign assets, including website updates, email copywriting and automation, and social media planning and execution.
- Manage sponsor, exhibitor and media partner marketing activity to ensure alignment with overall campaign objectives.
- Monitor campaign performance, analyse results and deliver clear reporting with actionable recommendations.
- Collaborate closely with internal teams to ensure campaigns are delivered on time and to a high standard.
- Line manage and support Marketing Executives or Assistants, supporting their development and performance.
Skills, Experience & Ideal Candidate Profile
- Minimum of 3 years’ experience delivering B2B marketing campaigns within the events industry.
- Strong knowledge of event marketing, digital marketing and audience acquisition strategies.
- Proven experience delivering social media and email marketing campaigns for professional or industry audiences.
- Confident managing stakeholders at all levels, including clients, partners and internal teams.
- Highly organised, solution-focused and able to manage multiple projects and deadlines simultaneously.
- Strong leadership skills with the ability to motivate, guide and support team members.
- Previous line management experience is beneficial but not essential.
- Proven experience delivering successful marketing campaigns for B2B exhibitions, conferences, awards or industry events.
- Comfortable working directly with clients and building long-term relationships.
- Confident using data and insights to inform decisions and continuously improve campaign performance.
- Thrives in a collaborative, fast-paced agency environment while taking ownership of outcomes.
Working Pattern
Hybrid working with the option to work remotely up to two days per week.
Location
The China Works, SE1 7SJ. Approximately 10 minutes walk from Vauxhall station or 20 minutes from Waterloo.
Marketing Manager – B2B employer: TEMBO Ltd
Contact Detail:
TEMBO Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager – B2B
✨Network Like a Pro
Get out there and connect with people in the industry! Attend events, join online forums, and don’t be shy about reaching out to potential employers on LinkedIn. We all know that sometimes it’s not just what you know, but who you know!
✨Show Off Your Skills
When you get the chance to chat with hiring managers or during interviews, make sure to highlight your past successes in B2B marketing campaigns. Share specific examples of how you’ve driven audience growth and engagement – numbers speak volumes!
✨Tailor Your Approach
Every company is different, so do your homework! Understand their brand, values, and recent campaigns. When you apply through our website, make sure your application reflects how you can specifically add value to their team.
✨Follow Up
After an interview or networking event, don’t forget to follow up with a thank-you email. It shows your enthusiasm for the role and keeps you fresh in their minds. Plus, it’s a great opportunity to reiterate why you’re the perfect fit for the job!
We think you need these skills to ace Marketing Manager – B2B
Some tips for your application 🫡
Tailor Your CV: Make sure your CV reflects the skills and experience mentioned in the job description. Highlight your B2B event marketing experience and any successful campaigns you've managed. We want to see how you can bring value to our team!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about marketing and how your background aligns with our needs. Be sure to mention specific examples of your work that demonstrate your strategic thinking and campaign delivery skills.
Showcase Your Campaign Successes: When detailing your experience, focus on the results of your campaigns. Use metrics to show how you’ve grown audiences or improved engagement. We love data-driven insights, so don’t hold back on the numbers!
Apply Through Our Website: We encourage you to apply directly through our website for a smoother application process. It helps us keep track of your application and ensures you’re considered for the role. Plus, it’s super easy!
How to prepare for a job interview at TEMBO Ltd
✨Know Your Campaigns
Before the interview, brush up on your past B2B marketing campaigns. Be ready to discuss specific strategies you used, the results achieved, and how you managed client relationships. This will show your potential employer that you have hands-on experience and can deliver impactful campaigns.
✨Showcase Your Leadership Skills
Since this role involves managing a team, be prepared to share examples of how you've led and supported team members in previous roles. Highlight any experiences where you motivated your team or helped them develop their skills, as this will demonstrate your capability to lead effectively.
✨Understand the Event Landscape
Familiarise yourself with the current trends in B2B event marketing. Research recent exhibitions and conferences relevant to the company’s focus. Being able to discuss these insights during your interview will show that you're proactive and genuinely interested in the industry.
✨Prepare for Data-Driven Discussions
Since the role requires using data to inform decisions, come prepared with examples of how you've used analytics to optimise campaigns. Be ready to discuss specific metrics you tracked and how they influenced your marketing strategies, showcasing your analytical skills.