At a Glance
- Tasks: Lead marketing strategy for premium events and drive ticket sales.
- Company: Dynamic company focused on premium consumer events with a growing team.
- Benefits: Flexible working patterns, high visibility, and leadership opportunities.
- Other info: Join a supportive team and mentor junior talent while driving success.
- Why this job: Shape the future of exciting international events and make a real impact.
- Qualifications: Experience in event marketing and strong commercial mindset required.
The predicted salary is between 36000 - 44000 £ per year.
We're looking for an experienced, revenue-focused Marketing Manager to lead marketing strategy across a portfolio of premium events, including a flagship show in London, and shows in Germany and Bahrain. This is a hands-on role for someone who is ready to step into a leadership position and take the marketing reigns for a small, growing team. You'll work closely with senior leadership and be responsible for setting clear commercial targets, building and executing multi-channel campaigns, and taking ownership of driving ticket and hospitality sales. You'll also line manage a Marketing Executive, providing the structure, guidance, and mentoring needed to help them grow in the role.
Contract: Permanent or fixed-term considered
Working pattern: Full-time; part-time or four-day week considered for the right candidate
Key Responsibilities
- Implement structure into the marketing department, building a 3-4 week activation calendar across all marketing channels, with clear ownership and deadlines
- Own and deliver the 2026 marketing strategy, including clear daily, weekly, and annual sales targets
- Develop a yearly strategic plan aligned to revenue objectives, including audience personas and tone of voice
- Shift the team to a midweek sales-reporting rhythm to enable proactive, timely adjustments
- Establish a centralised tracker combining daily ticket sales, revenue, and channel-level conversion data
- Run weekly reviews against targets and coach the team on consistent, structured reporting
Audience & Messaging
- Segment audiences (previous buyers, subscribers, engaged non-buyers) and lead the development of evidence-based personas using survey and channel data
- Own the messaging framework, clearly differentiating the event's premium, rare-car positioning from competitors
- Broaden campaign appeal beyond core car enthusiasts through lifestyle-led content and messaging
Digital & Paid Social
- Direct and challenge agency performance on paid social, improving targeting, content variety, and spend efficiency
- Oversee testing of ad formats and copy variants, niche audience targeting (e.g. car brand fan clubs), and retargeting/abandoned-booking campaigns
- Take ownership of the digital ad budget, the largest pre-event spend area, to maximise ROI
Website & Email
- Improve the website's conversion of new visitors, including clearer explanation of the event and mobile journey improvements
- Restructure email campaigns for better segmentation, shorter content, and higher-placed calls to action
- Introduce follow-up and abandoned-booking email flows
Partnerships & PR
- Activate partners with marketing toolkits and co-branded content, and track partner-driven engagement via tracking links
- Manage PR agency relationships, ensuring deliverables are met and content is tracked
- Support the shift of budget from print to digital advertising
- Line manage and mentor a Marketing Executive, providing the day-to-day structure, guidance, and coaching they need to develop their skills and confidence
- Bring consistent reporting discipline and clear priorities to the team, giving the Marketing Executive a clear framework to work within
- Be sensitive to team dynamics during a period of transition, maintaining morale and collaboration
About You
- Proven experience in an event marketing role or senior marketing role, ideally within B2C events or a premium/luxury brand environment
- Strong commercial, revenue-focused mindset with a track record of hitting targets
- Experience working with ticket sales and event pricing structures
- Confident managing and challenging external agencies (paid social, PR)
- Skilled in audience segmentation, persona development, and messaging strategy
- Experience across paid social, email marketing (e.g. Mailchimp), and website conversion optimisation
- A natural coach and people manager, comfortable developing junior team members
- Highly organised, with strong reporting and tracking discipline
What’s On Offer
- Flexibility on part-time or four-day working patterns
- The opportunity to lead marketing for a portfolio of premium international events
- High visibility within a fast-growing team, with real scope to shape the role
Event Marketing Manager (Consumer) employer: Tembo Ltd
As an Event Marketing Manager at our company, you'll thrive in a dynamic and supportive environment that prioritises employee growth and flexibility. With the opportunity to lead marketing for premium international events, you will enjoy high visibility within a fast-growing team, where your contributions directly impact success. We offer flexible working patterns, a collaborative culture, and the chance to mentor junior team members, making this an ideal place for those seeking meaningful and rewarding employment.
StudySmarter Expert Advice🤫
We think this is how you could land Event Marketing Manager (Consumer)
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Tembo Ltd and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Tembo Ltd are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Tembo Ltd on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Tembo Ltd. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Event Marketing Manager (Consumer)
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Tembo Ltd. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Tembo Ltd:Show us that you’ve done your homework! In your application, briefly mention what you admire about Tembo Ltd’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Tembo Ltd
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Tembo Ltd will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Tembo Ltd, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
