We're looking for an experienced, revenue-focused Marketing Manager to lead marketing strategy across a portfolio of premium events, including a flagship show in London, and shows in Germany and Bahrain.
This is a hands-on role for someone who is ready to step into a leadership position and take the marketing reigns for a small, growing team. You'll work closely with senior leadership and be responsible for setting clear commercial targets, building and executing multi-channel campaigns, and taking ownership of driving ticket and hospitality sales.
You'll also line manage a Marketing Executive, providing the structure, guidance, and mentoring needed to help them grow in the role.
Contract:
Permanent or fixed-term considered
Working pattern:
Full-time; part-time or four-day week considered for the right candidate
Key Responsibilities
- Implement structure into the marketing department, building a 3-4 week activation calendar across all marketing channels, with clear ownership and deadlines
- Own and deliver the 2026 marketing strategy, including clear daily, weekly, and annual sales targets
- Develop a yearly strategic plan aligned to revenue objectives, including audience personas and tone of voice
- Shift the team to a midweek sales-reporting rhythm to enable proactive, timely adjustments
- Establish a centralised tracker combining daily ticket sales, revenue, and channel-level conversion data
- Run weekly reviews against targets and coach the team on consistent, structured reporting
Audience & Messaging
- Segment audiences (previous buyers, subscribers, engaged non-buyers) and lead the development of evidence-based personas using survey and channel data
- Own the messaging framework, clearly differentiating the event's premium, rare-car positioning from competitors
- Broaden campaign appeal beyond core car enthusiasts through lifestyle-led content and messaging
Digital & Paid Social
- Direct and challenge agency performance on paid social, improving targeting, content variety, and spend efficiency
- Oversee testing of ad formats and copy variants, niche audience targeting (e.g. car brand fan clubs), and retargeting/abandoned-booking campaigns
- Take ownership of the digital ad budget, the largest pre-event spend area, to maximise ROI
Website & Email
- Improve the website's conversion of new visitors, including clearer explanation of the event and mobile journey improvements
- Restructure email campaigns for better segmentation, shorter content, and higher-placed calls to action
- Introduce follow-up and abandoned-booking email flows
Partnerships & PR
- Activate partners with marketing toolkits and co-branded content, and track partner-driven engagement via tracking links
- Manage PR agency relationships, ensuring deliverables are met and content is tracked
- Support the shift of budget from print to digital advertising
- Line manage and mentor a Marketing Executive, providing the day-to-day structure, guidance, and coaching they need to develop their skills and confidence
- Bring consistent reporting discipline and clear priorities to the team, giving the Marketing Executive a clear framework to work within
- Be sensitive to team dynamics during a period of transition, maintaining morale and collaboration
About You
- Proven experience in an event marketing role or senior marketing role, ideally within B2C events or a premium/luxury brand environment
- Strong commercial, revenue-focused mindset with a track record of hitting targets
- Experience working with ticket sales and event pricing structures
- Confident managing and challenging external agencies (paid social, PR)
- Skilled in audience segmentation, persona development, and messaging strategy
- Experience across paid social, email marketing (e.g. Mailchimp), and website conversion optimisation
- A natural coach and people manager, comfortable developing junior team members
- Highly organised, with strong reporting and tracking discipline
What’s On Offer
- Flexibility on part-time or four-day working patterns
- The opportunity to lead marketing for a portfolio of premium international events
- High visibility within a fast-growing team, with real scope to shape the role
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