Account Based Marketing Specialist in London

Who We Are: We have built the new way for energy to be transacted. We exist to fix a creaking energy market. Today's wholesale system is stacked in favour of the few - a relic of the oil and gas era, riddled with markups and middlemen. We're changing that. Our product, REDTM, is built on a proprietary pricing engine that bypasses the wholesale market, enabling businesses to buy energy produced by renewable generators directly. That means clear, auditable transactions that ensure affordable bills and fair compensation - giving every business real ownership and control over where their energy comes from. Since launching in 2021, we've saved UK businesses and generators over £25 million, powering a growing network of forward-thinking companies, from Pizza Pilgrims to Silverstone. Backed by top-tier VCs including Atomico and Albion, we're creating a new category in energy - one that's decentralised, direct, and built on trust.

The Role: We're hiring an ABM Lead. Your job is to remove ambiguity from high-stakes partner deals by owning account-specific positioning end-to-end, making clear trade-offs, setting priorities, and unblocking stalled opportunities so deals move faster and close with confidence. You will own our strategic ABM motion end to end: account-specific positioning, broker enablement, and live deal support. This is a commercial acceleration role focused on driving a scalable approach to acquiring and expanding high-value accounts where clarity, trust, and speed determine success. You will operate at the intersection of Partnerships and Marketing, with clear authority to define ABM priorities for strategic accounts and to push back on requests that dilute focus, slow delivery, or create bespoke content debt. This role is about systems. You will build repeatable ABM frameworks, templates, and playbooks that scale impact without creating bespoke content debt. We seek someone who can combine a deep understanding of ABM, will become obsessed with their objectives, and is constantly looking at ways to use AI and technology to augment their impact. You will report into Growth leadership and act as a senior partner to Partnerships on strategic deal progression.

Responsibilities:

• Own our account-based marketing motion for high-value partner deals, translating product complexity and category narrative into clear, account-specific commercial positioning.
• Create a system that enables company-wide account discovery that allows partner managers to map buying committees, decision drivers, objections, commercial constraints, and trust dynamics and feed that data into an ABM system that you own.
• Develop account-specific value narratives that turn technical products into partner-ready commercial opportunities.
• Build and maintain enablement kits that directly support live deals, with clear accountability for usage, relevance, and commercial impact.
• Own deal progression support on high-stakes opportunities by diagnosing where deals are stuck, deciding what will unblock them, and delivering only what materially accelerates decision-making.
• Partner closely with Partnerships to improve pipeline velocity, win rates, and deal size through clearer positioning and reduced friction.
• Work with your marketing team to adapt core assets into reusable ABM templates without creating bespoke content debt.
• Identify recurring patterns across accounts, decide which are worth systematising, and codify only the highest-leverage insights into scalable systems and playbooks.
• Track asset usage and qualitative deal impact, feeding insights back into marketing and partner enablement systems.
• You will be accountable for outcomes, and expected to course-correct quickly when something isn't working.

Success measures:

• Reduction in days from opportunity created to closed won for strategic broker deals.
• Increase in opportunity volume from target accounts.
• Win rate improvement across target accounts.
• Evidence of stalled or ambiguous strategic deals being unblocked through clearer positioning and prioritisation.

Operational indicators:

• Tier one broker activation rate.
• ABM asset utilisation in live deals.
• Enablement velocity from account selection to kit delivery.
• Reusability/scalability of ABM assets and workflows.

Requirements:

• Must haves: Experience in account-based marketing, strategic partnerships, enterprise sales enablement, or commercial strategy in complex B2B environments.
• Proven ability to translate technical or regulated products into clear commercial narratives.
• Experience working closely with Sales or Partnerships on live deal progression.
• Systems mindset with a bias towards templates, playbooks, and repeatable frameworks.
• Strong AI literacy and/or history of AI experimentation and implementation.
• Proven comfort making high-stakes judgement calls with incomplete information and tight timelines.

Bonus points:

• If you have a portfolio or GitHub repo that showcases your skills, we'd love to see it.

Benefits & Perks:

• Salary aligned to internal benchmarks and reviewed twice a year.
• Stock options so everyone has ownership in our mission.
• 25 days holiday plus public holidays. Swap public holidays for the ones that matter most to you, and enjoy your birthday off.
• Remote first and flexible working, with clear core hours and no internal meetings on Friday afternoons.
• Home working and wellbeing budgets: Up to £1,200 per year for your remote setup. Up to £150 per month for wellbeing.

Interview Process: We move fast. Most processes take 2 to 3 weeks from first chat to offer. If you need us to adapt anything, let us know. Intro call with Talent, 30 minutes. Hiring Manager interview, 60 minutes. Skills interview with cross-functional leaders including a practical ABM exercise. Culture Add interview with leadership stakeholders.

We welcome applications from people of all backgrounds, experiences, and identities, including those that are traditionally underrepresented in the tech and energy sectors. If you're excited about this role but not sure you meet every requirement, we'd still love to hear from you. Your unique perspective could be exactly what we're looking for.