Senior GTM Manager

Requirements

• Builder orientation: you ship fast, draw on experience, and don’t need a fully formed brief to move.
• Systems thinking in parallel: you can zoom out from daily execution to build the infrastructure that scales the programme, and do both at once.
• Marketing literacy across the full GTM stack: positioning, narrative, activation, and channel strategy.
• Hands-on, daily use of AI or no-code tools, with evidence you’ve built real workflows rather than one-off experiments.
• B2B or B2B2C channel experience: you’ve marketed through or to a partner network, not just direct.
• Comfortable operating at pace in a Series B environment where the playbook is being written as you go and the standards matter.
• (Desirable) Experience owning or contributing to an ABM programme.
• (Desirable) Community or events programme ownership.
• (Desirable) Exposure to complex or regulated industries where product narrative is genuinely hard, such as energy, fintech, infrastructure, or healthcare.

We welcome applications from people of all backgrounds, experiences, and identities, including those that are traditionally underrepresented in the tech and energy sectors. If you’re excited about this role but not sure you meet every requirement, we’d still love to hear from you. Your unique perspective could be exactly what we’re looking for.

What the job involves

• We’re hiring a Senior GTM Manager to join the Buy Engine. This role owns partner activation from systems to story.
• You’ll build the automation layer that makes the programme scalable, run the events and community engine that builds trust in market, drive the ABM plays that generate targeted pipeline, and translate the product complexity into narratives partners and buy-side clients actually use. The metric you move is new pipeline generated.
• The job requires two gears running in parallel. You ship fast, drawing on experience rather than waiting for a brief. And you zoom out regularly to build the systems that mean the next quarter is easier than this one.
• Ship the agentic workflows that take the manual drag out of events, partner comms, and product marketing.
• Build our events programme into a system that enables more in-person and community engagement across the UK and abroad.
• Run ABM plays that generate new pipeline, with clear leading metrics helping you iterate quickly.
• Turn the most complex product and pricing innovation into positioning partners can sell.
• Develop the automated product launch workflow, from PM spec through to go-to-market brief.
• Build and automate: design and ship the agentic workflows that remove manual drag from events, partner comms, and product marketing, and keep building the GTM automation stack as the programme grows.
• Run partner activation: own the events programme end to end, drive stickiness and engagement on our core activation channels, and run GTM experiments inside the fortnightly sprint rhythm, compounding the playbook sprint by sprint.
• Translate complexity into narrative: turn the hardest parts of energy into positioning partners can sell and customers are persuaded by, and keep the market story consistent and specific.
• Own the intelligence loop: turn customer insights into structured signals that actively challenge and improve our positioning and GTM priorities, and own competitive intelligence on our key GTM bets.
• Measure what matters: track what each activation play costs in time and money and what it returns in pipeline, own the reporting inside the fortnightly rhythm, and build the institutional memory that means the engine doesn’t reset when people join or leave.