Growth Lead (Sell Side)

Requirements

• Proven product marketing experience - you have taken something genuinely technical (energy, fintech, infrastructure, B2B platforms) to market and made it land
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• Go to market and growth chops: you have built and measured demand engines, not just brand moments, and you are comfortable owning a pipeline number
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• First-principles generalist: you can write the narrative, build the landing page, brief the event and pull the data yourself
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• Comfortable leading a small team while staying hands-on - this is a player-coach role, not a manager or coordinator role
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• AI-native ways of working: agents and automation as default leverage, not an afterthought
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• (Desirable) Experience working in community-powered GTM
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• (Desirable) Energy, climate or generator-side market knowledge
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• (Desirable) Experience launching a product in a new geography
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• (Desirable) You have built a marketing function from near-zero inside a scale-up
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• We welcome applications from people of all backgrounds, experiences, and identities, including those that are traditionally underrepresented in the tech and energy sectors.

If you’re excited about this role but not sure you meet every requirement, we’d still love to hear from you.

• Your unique perspective could be exactly what we’re looking for
• What the job involves
• We're hiring a Growth Lead - Sell Side (Generators)
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• You will lead new growth and marketing of the Sell engine - the side of tem that contracts directly with renewable generators
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• Your first job is getting new products to market properly - and, in time, new markets
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• These are complex products built on our proprietary pricing and transaction technology
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• If you could combine a sharp product marketer, a growth operator and a first-principles generalist into one person, that is the brief
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• You will:
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• Own product marketing and go-to-market for Sell's launches
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• Build sell-side demand and own marketing-sourced pipeline, measured in GWh
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• Lead and grow the Sell marketing function - our activation and content marketer reports into you
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• You will report into the CGO
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• Responsibilities:
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• Product marketing & launches
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• Own positioning, packaging and go-to-market for complex products for a sophisticated generator audience.
• Translate technically deep products into propositions generators instantly get
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• Build the launch machine: narrative, sales enablement, tender materials, explainer content, pricing and FAQ clarity - so originators walk into every conversation armed
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• Run each launch as a measurable campaign with targets, attribution and weekly readouts - a motion, not a moment
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• Growth & demand:
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• Build the sell-side demand engine: campaigns, events, webinars, landing pages and lifecycle - the Buy playbook translated for generators, asset managers and the ecosystem around them
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• Own marketing-sourced pipeline in GWh: create it, attribute it, and report it against the engine's quarterly target
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• Scale what already works, including the one-case-study-a-week activation motion and our sector focuses
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• Run experiments and build a system for experimentation
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• Team & function building:
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• Player-coach marketers: coach, prioritise, and protect the first-principles generalist way of working that is winning across tem
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• Design agent workflows to scale the function's throughput - content production, attribution, reporting - AI-native from day one
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• Work hand in glove with origination: sales is marketing's biggest stakeholder here too
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