At a Glance
- Tasks: Manage and optimise e-commerce websites while driving traffic and increasing online sales.
- Company: Dynamic digital marketing agency focused on innovative e-commerce solutions.
- Benefits: Competitive salary, performance incentives, pension, and flexible remote work options after probation.
- Other info: Opportunity for career growth and hands-on experience with cutting-edge digital strategies.
- Why this job: Join a fast-paced team and make a real impact on multiple digital brands.
- Qualifications: 4+ years in e-commerce or digital marketing with strong SEO and analytical skills.
The predicted salary is between 40000 - 50000 £ per year.
We are seeking a highly experienced E-commerce & Digital Marketing Specialist to take ownership of the development, management and ongoing optimisation of our ecommerce websites. This role combines hands-on website management with digital marketing strategy, ensuring the website is continuously maintained, improved and optimised to drive traffic and increase online sales.
You will be responsible for the day-to-day operation of the websites, while using SEO and PPC strategies to increase visibility, attract qualified traffic, and maximise conversions. The ideal candidate is both technical and commercially minded, capable of managing website performance, while ensuring data and digital marketing channels improve performance and revenue.
Key Responsibilities- SEO & Growth Strategy
- Develop and implement ROI-focused SEO strategies across multiple brand websites.
- Conduct keyword research, competitor analysis, and search opportunity mapping.
- Optimise website structure, product pages, and content for search engines.
- Monitor technical SEO issues such as crawl errors, broken links, and page performance.
- Create and manage link-building and authority development strategies.
- Paid Advertising & Traffic Growth
- Manage and optimise PPC campaigns, including search engine advertising and paid social.
- Use paid advertising to drive targeted traffic and support online sales growth.
- Monitor campaign performance and optimise for ROI.
- Conversion Rate Optimisation (CRO)
- Analyse website performance and user behaviour to identify opportunities to improve conversions.
- Optimise product pages, landing pages, and the checkout journey to increase sales.
- Test and implement improvements to website layout, content, and user experience.
- Use data insights to increase average order value and overall online revenue.
- Website Builds & Launches
- Manage the development, structure, and ongoing improvement of the company’s e-commerce websites.
- Oversee day-to-day website maintenance, updates, and functionality.
- Manage product listings, categories, landing pages, and website content.
- Coordinate and work with designers, developers or external partners on site improvements and new features.
- Ensure SEO best practices are implemented from build through launch.
- Define site architecture, keyword mapping, and SEO-friendly content structures.
- Ensure websites remain secure, fast, and fully operational.
- Performance & Reporting
- Track website and campaign performance using analytics and SEO platforms.
- Monitor traffic, leads, conversion rates, and e-commerce sales performance.
- Provide clear performance reports and insights to stakeholders.
- 4+ years’ experience in e-commerce, SEO or digital marketing.
- Proven experience launching and scaling new websites from the ground up.
- Experience managing multiple websites or brands simultaneously.
- Strong knowledge of technical SEO, site architecture, and website performance optimisation.
- Stay current with SEO trends and developments, especially those involving AI, search behaviour changes and Google algorithm updates.
- Hands-on experience with CMS platforms such as WordPress, Shopify, or similar.
- Proficiency in Google Analytics, Google Search Console, and SEO tools.
- Experience with website maintenance, troubleshooting, and ongoing optimisation.
- Strong analytical and problem-solving skills with a focus on ROI and measurable results.
- Growth in organic traffic and search visibility.
- Increase in qualified leads and conversions.
- Revenue contribution from organic channels.
- Successful launch and growth of new websites.
- Performance, stability, and optimisation of all brand websites.
- Competitive salary based on experience.
- Opportunity to manage and scale multiple digital brands.
- Role will be primarily office based for the first few months, with the option for remote working (number of days at home dependant on projects) after passing probationary period.
- Performance incentives linked to growth and ROI.
- Company pension.
- On-site parking.
E-commerce & Digital Marketing Specialist in Sheffield employer: Telos Lighting
Join a dynamic team as an E-commerce & Digital Marketing Specialist, where you will have the opportunity to manage and optimise multiple digital brands from our office location. We pride ourselves on fostering a collaborative work culture that encourages innovation and personal growth, offering competitive salaries, performance incentives, and the flexibility of remote working after your initial probation period. With a focus on professional development and a commitment to driving results, this role is perfect for those looking to make a meaningful impact in the e-commerce space.
StudySmarter Expert Advice🤫
We think this is how you could land E-commerce & Digital Marketing Specialist in Sheffield
✨Tip Number 1
Get your networking game on! Connect with people in the e-commerce and digital marketing space. Attend industry events, join online forums, and don’t be shy to reach out on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a personal website or portfolio showcasing your past projects, especially those related to SEO and PPC. This is your chance to demonstrate your expertise and make a lasting impression on potential employers.
✨Tip Number 3
Prepare for interviews like a pro! Research the company’s current e-commerce strategies and think about how you can contribute. Be ready to discuss your experience with website optimisation and digital marketing tactics that drive results.
✨Tip Number 4
Don’t forget to apply through our website! We love seeing candidates who are genuinely interested in joining us. Plus, it gives you a better chance of standing out in the application process. Let’s get you on board!
We think you need these skills to ace E-commerce & Digital Marketing Specialist in Sheffield
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the E-commerce & Digital Marketing Specialist role. Highlight your experience with SEO, PPC, and website management. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Share your passion for digital marketing and e-commerce, and explain why you’re the perfect fit for us. Don’t forget to mention any successful projects you've led!
Showcase Your Achievements:When detailing your experience, focus on your achievements. Use numbers and data to demonstrate how you’ve driven traffic, improved conversions, or launched successful campaigns. We love seeing results!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from us. Good luck!
How to prepare for a job interview at Telos Lighting
✨Know Your SEO Inside Out
Make sure you brush up on your SEO knowledge before the interview. Be ready to discuss specific strategies you've implemented in the past, like keyword research or link-building techniques. This role is all about optimising websites, so showing that you can talk the talk will impress them.
✨Showcase Your PPC Success
Prepare examples of successful PPC campaigns you've managed. Be specific about the tools you used and the results you achieved. They’ll want to see how you can drive targeted traffic and increase online sales, so having concrete numbers to back up your claims will set you apart.
✨Demonstrate Analytical Skills
Since this role involves a lot of data analysis, be ready to discuss how you've used analytics tools like Google Analytics or Search Console in previous roles. Talk about how you’ve tracked performance metrics and made data-driven decisions to optimise website performance.
✨Be Ready to Discuss Website Management
Familiarise yourself with the CMS platforms mentioned in the job description, like WordPress or Shopify. Be prepared to discuss your experience managing multiple websites and how you ensure they remain secure and fully operational. Showing that you have hands-on experience will give you an edge.
