E-commerce Digital Marketing Specialist

p strong About the Role /strong /p p We are seeking a highly experienced E-commerce Digital Marketing Specialist to take ownership of the development, management and ongoing optimisation of our ecommerce websites. /p p This role combines hands-on website management with digital marketing strategy, ensuring the website is continuously maintained, improved and optimised to drive traffic and increase online sales. /p p You will be responsible for the day-to-day operation of the websites, while using SEO and PPC strategies to increase visibility, attract qualified traffic, and maximise conversions. /p p The ideal candidate is both technical and commercially minded, capable of managing website performance, while ensuring data and digital marketing channels improve performance and revenue. /p p br /p p strong Key Responsibilities /strong /p p em SEO Growth Strategy /em /p p · Develop and implement ROI-focused SEO strategies across multiple brand websites. /p p · Conduct keyword research, competitor analysis, and search opportunity mapping. /p p · Optimise website structure, product pages, and content for search engines. /p p · Monitor technical SEO issues such as crawl errors, broken links, and page performance. /p p · Create and manage link-building and authority development strategies. /p p em Paid Advertising Traffic Growth /em /p p · Manage and optimise PPC campaigns, including search engine advertising and paid social. /p p · Use paid advertising to drive targeted traffic and support online sales growth. /p p · Monitor campaign performance and optimise for ROI. /p p em Conversion Rate Optimisation (CRO) /em /p p · Analyse website performance and user behaviour to identify opportunities to improve conversions. /p p · Optimise product pages, landing pages, and the checkout journey to increase sales. /p p · Test and implement improvements to website layout, content, and user experience. /p p · Use data insights to increase average order value and overall online revenue. /p p em Website Builds Launches /em /p p · Manage the development, structure, and ongoing improvement of the company’s e-commerce websites. /p p · Oversee day-to-day website maintenance, updates, and functionality. /p p · Manage product listings, categories, landing pages, and website content. /p p · Coordinate and work with designers, developers or external partners on site improvements and new features. Ensure SEO best practices are implemented from build through launch. /p p · Define site architecture, keyword mapping, and SEO-friendly content structures. /p p · Ensure websites remain secure, fast, and fully operational. /p p em Performance Reporting /em /p p · Track website and campaign performance using analytics and SEO platforms. /p p · Monitor traffic, leads, conversion rates, and e-commerce sales performance. /p p · Provide clear performance reports and insights to stakeholders. /p p br /p p strong Required Skills Experience /strong /p p · 4+ years’ experience in e-commerce, SEO or digital marketing. /p p · Proven experience launching and scaling new websites from the ground up. /p p · Experience managing multiple websites or brands simultaneously. /p p · Strong knowledge of technical SEO, site architecture, and website performance optimisation. /p p · Stay current with SEO trends and developments, especially those involving AI, search behaviour changes and Google algorithm updates. /p p · Hands-on experience with CMS platforms such as WordPress, Shopify, or similar. /p p · Proficiency in Google Analytics, Google Search Console, and SEO tools. /p p · Experience with website maintenance, troubleshooting, and ongoing optimisation. /p p · Strong analytical and problem-solving skills with a focus on ROI and measurable results. /p p br /p p strong Key Performance Indicators (KPIs) /strong /p p · Growth in organic traffic and search visibility /p p · Increase in qualified leads and conversions /p p · Revenue contribution from organic channels /p p · Successful launch and growth of new websites /p p · Performance, stability, and optimisation of all brand websites /p p br /p p strong What We Offer /strong /p p · Competitive salary based on experience /p p · Opportunity to manage and scale multiple digital brands /p p · Role will be primarily office based for the first few months, with the option for remote working (number of days at home dependant on projects) after passing probationary period. /p p · Performance incentives linked to growth and ROI /p p span · /span Company pension /p p span · /span On-site parking /p