At a Glance
- Tasks: Lead a dynamic sales team to grow local TV and digital business opportunities.
- Company: Join TEGNA, a leader in local news and community engagement.
- Benefits: Enjoy comprehensive health benefits, generous PTO, and a 401(k) match.
- Other info: Be part of a diverse and inclusive culture that values your unique background.
- Why this job: Make a real impact in your community while developing your leadership skills.
- Qualifications: 3-5 years in broadcast TV sales with proven leadership abilities.
The predicted salary is between 30000 - 40000 £ per year.
About TEGNA Inc. (NYSE: TGNA) helps people thrive in their local communities by providing the trusted local news and services that matter most. With 64 television stations in 51 U.S. markets, TEGNA reaches more than 100 million people monthly across the web, mobile apps, streaming, and linear television. Together, we are building a sustainable future for local news.
The Local Sales Manager (LSM) is responsible for growing market share and creating brand new TV/Digital business opportunities. The LSM manages and develops the Account Executives and Account Managers on the sales team and develops strategies to win over clients within the market. The LSM oversees performance and holds his team accountable for the achievement of their individual goals to achieve the collective objectives for both television and digital. This position reports to the Director of Sales. Current driver's license is required.
Responsibilities:
- Recruit, retain and effectively train ‘A’ sales and support talent for your team on how to sell TV and TEGNA’s large portfolio of digital products.
- Lead and develop a team of direct reports consisting of Account Executives, Account Managers and manage a handful of dotted line reports.
- Support sales staff with ride along coaching, participating in client meetings, developing proposals and other aspects of the full sales process.
- Identify market potential through lead generation and qualification.
- Develop sales strategy for your team and everyone on the team to reach or exceed revenue goals for the station.
- Analyze each account to create and maximize ideal marketing executions for clients, and complete appropriate business activity reports and forecasts as required.
- Develop strong relationships with local clients, manage key local accounts with your team and ensure top-shelf service is provided to all accounts.
- Review and adjust metrics to monitor sales/market share changes.
Requirements:
- 3-5 years of successful broadcast TV sales and account engagement experience.
- Track record of successfully achieving or exceeding sales goals in the broadcast TV industry within fast-changing, dynamic environments, spanning all the facets of marketing solutions from linear TV to digital, including OTT.
- Established leadership skills and demonstrated ability to develop teams with elite sales and customer service skills.
- Strategic thinker and disciplined executor comfortable developing and making recommendations to senior management.
- Possess the ability to build inclusive and positive work culture to foster success for the sales team.
- Proficiency with Excel, Word, Powerpoint, Wide Orbit Sales, Salesforce, Wide Orbit Traffic & Wide Orbit Analytics, Comscore, Matrix, Media Monitors, and qualitative data.
- Ability to handle multiple tasks and projects effectively under deadline pressure.
- Attention to detail and accuracy.
- Ability to effectively solve problems.
- Strong presenter and communicator with internal and external customers and partners.
This position is also eligible for the Company's bonus plan(s).
Benefits:
TEGNA offers comprehensive benefits designed to safeguard the physical, mental and financial health of our employees and their families. TEGNA offers two medical plan options for full and part-time employees through Blue Cross Blue Shield of Texas, as well as access to dental and eye care coverage; fertility, surrogacy and adoption assistance; disability and life insurance. Our 401(k) program offers full, part-time and temporary employees the opportunity to contribute 1% - 80% of their pay on a pre-tax basis to TEGNA’s 401(k). Contributions made up to the first 4% of pay are eligible for a 100% match from the company and are 100% vested from day one. Regardless of participation in TEGNA medical plans, ALL employees and their eligible family members receive nine free virtual doctor’s appointments with a physician through Teladoc, and 12 free annual therapy sessions with a licensed clinician through Spring Health. TEGNA offers a generous Paid Time Off (PTO) benefit as well as nine paid holidays per year.
EEO statement: TEGNA Inc. is a proud equal opportunity employer. We are proud to be an equal opportunity employer, hiring and developing individuals from diverse backgrounds and experiences to add to our collaborative culture. We value and consider applications from all qualified candidates without regard to actual or perceived race, color, religion, national origin, sex, gender, age, marital status, personal appearance, sexual orientation, gender identity or expression, family responsibilities, disability, medical condition, enrollment in college or vocational school, political affiliation, military or veteran status, citizenship status, genetic information, or any other basis protected by federal, state or local law. TEGNA will reasonably accommodate qualified individuals with disabilities in accordance with applicable law.
Local Sales Manager employer: TEGNA
TEGNA is an exceptional employer that prioritises the well-being of its employees through comprehensive benefits, including robust health coverage and generous paid time off. With a collaborative work culture that fosters diversity and inclusion, TEGNA offers ample opportunities for professional growth and development in the dynamic field of media sales, making it an ideal place for those seeking meaningful and rewarding careers.
StudySmarter Expert Advice🤫
We think this is how you could land Local Sales Manager
✨Leverage Your Network
In sales and business development, who you know can often be as important as what you know. Get involved with local networking events or industry meetups to connect with key players. Don't be shy—share your passion for the field and let folks know you're on the lookout for opportunities!
✨Show Your Skills Through Real-World Results
When targeting a full-time role like Local Sales Manager at TEGNA, presenting tangible results from your previous sales experience can set you apart. Bring along case studies or examples of how you've closed deals or expanded accounts, and don't forget to showcase your problem-solving prowess. It’s all about quantifying your success!
✨Engage with Sales Communities
Dive deep into online sales communities, like Sales Hacker or LinkedIn groups dedicated to sales professionals. Engaging in discussions and sharing insights can boost your visibility and might just put you on the radar of hiring managers looking for fresh talent in business development.
✨Direct Applications Matter
While we all know the online application route, consider sending direct applications to companies you admire, including TEGNA. Tailor your message to explain why you’re drawn to them and how you can contribute as a Local Sales Manager. Sometimes, a personal touch can grab attention faster than a generic application!
We think you need these skills to ace Local Sales Manager
Some tips for your application 🫡
Show Off Those Sales Skills:In your CV and cover letter, highlight any previous sales or business development experience you have. Use numbers and examples to showcase your achievements – did you exceed sales targets or bring in new clients? Make those accomplishments shine!
Tailor Your Message for TEGNA:When writing your cover letter, make sure to tailor your message specifically for TEGNA. Show that you know the company’s mission and how your skills align with their goals in the sales landscape. This personalised touch will grab their attention!
Keep It Professional Yet Engaging:Sales is all about relationships, so while you want to maintain professionalism in your application, don’t be afraid to let your personality shine through. Engage the reader and demonstrate your enthusiastic approach to sales and business development!
Proof of Performance:Include any relevant certifications or training you’ve undertaken in sales or negotiation tactics. If you’ve attended workshops or courses, list these to showcase your commitment to professional development. This extra touch can set you apart from the competition!
How to prepare for a job interview at TEGNA
✨Know Your Sales Methodologies
Brush up on popular sales methodologies like SPIN Selling or Challenger Sales. Being able to discuss these techniques and how you've applied them will show TEGNA that you understand the role and can hit the ground running in the sales game.
✨Demonstrate Your Deal-Making Skills
Prepare to share stories from your past experiences where you closed deals, overcame objections, or started new client relationships. We want to show TEGNA that you’re not just about numbers but also about building lasting connections in business development.
✨Prepare for Role-Play Scenarios
In a full-time sales interview, don’t be surprised if they throw in a role-play exercise to test your pitching skills. Practising how you would pitch a product or handle an objection will help us shine in this simulation—think of it like a dress rehearsal for your future sales calls!
✨Align Your Goals with the Company’s Vision
Take a moment to reflect on how your career ambitions align with TEGNA’s objectives. When we articulate how our personal growth ties in with the company’s goals, it shows commitment and a genuine interest in contributing to their success.