General Manager

We're a premium golf improvement venue in central London, 100% founder-owned by two of the UK's most qualified golf instructors. We're not a driving range. We're not a bar with bays. We exist to measurably improve golfers — and we're building the systems and team to do it at scale.

Over the last three months we've started a significant innovation journey, rethinking our model from the ground up to do something no one else in the industry is doing. Multi-site expansion is the goal. We're building the foundations now. We recently bought out our investor. No board. No politics. Fast decisions.

This role exists because both founders are deeply involved in the product — coaching, innovation, commercial strategy. We need someone who can own the people and operational layer completely, so we can focus on what we're best at. You'll be responsible for leading a team of seven and helping run a seven-figure business in central London.

What you'll own:

• A team of seven amazing individuals across sales and marketing, membership, custom fit, and ops
• Day-to-day operations — keeping the business running without noise reaching the founders
• Co-leading strategic projects as we scale to new sites
• Performance, reporting, culture, and the rhythm of the team

What success looks like:

• Build a high-performing leadership rhythm across the business
• Take ownership of day-to-day operations so founders can focus on innovation and growth
• Improve accountability, reporting and performance management across all departments
• Play a key role in preparing the business for multi-site expansion

You're probably right for this if:

• You've managed people properly — real performance conversations, not just check-ins
• You've worked in a founder-led business and you know what that pace feels like. Things move quickly here. Decisions that take months in larger businesses often happen in a day.
• You're calm, self-directed, and high-trust
• You're already using AI tools in your work and you're curious about what's next
• You come from leisure, hospitality, fitness, or sport
• You'll thrive in this role if you're comfortable creating structure rather than waiting for it.

We're ambitious, low-ego, highly accountable and obsessed with continuous improvement.

The package: £50,000 – £60,000 depending on experience, plus 5% performance bonus. For the right person who grows with the business, there is a clear path to Head of Operations and beyond. As we expand to more sites, this role is designed to evolve into a senior operational leadership position.

If you're successful, you'll have genuine authority to make decisions and improve the business. We're not looking for someone to manage tasks; we're looking for someone to help build the company.

To apply: Send Liam McCrossan - liam@tee-box.co.uk a short note on why this interests you and a brief summary of your experience via direct message or email only. No agencies.