At a Glance
- Tasks: Lead creative projects for LEGOLAND® and design immersive experiences.
- Company: Join a dynamic team at Merlin, a leader in family entertainment.
- Benefits: Enjoy a competitive salary, pension, and 25 days paid holiday.
- Other info: Flexible work environment with opportunities for travel and growth.
- Why this job: Be part of creating magical experiences that delight families worldwide.
- Qualifications: Degree in Theatre or related field and 2+ years in live entertainment.
The predicted salary is between 60000 - 80000 £ per year.
Reports To: VP, Creative
Place of Work: Milton Keynes, UK
Status: Mobile (3 days a week in UK office, 2 days remote)
Other: Full Time
Job Overview
Reporting to the VP, Creative, the Resident Creative is responsible for supporting the creation of RWS Global experiences with a focus on LEGOLAND® park projects. The Resident Creative is also responsible for upholding RWS Global and LEGO® brand standards and ensuring the creative vision is executed to client specifications.
Creative Leadership & Experience Design
- Lead creative ideation, development, and direction for RWS Global & LEGOLAND® live entertainment, events, and immersive experiences.
- Write and develop original, story driven concepts rooted in LEGOLAND® brand worlds.
- Establish and guide clear creative visions across directing, choreography, scenic, costume, media, lighting, and music.
- Support early-stage concept work including scripting, character development, narrative outlines, and storyboards.
Brand Governance & Stewardship
- Ensuring all creative outputs align with RWS & LEGOLAND® brand guidelines, tone, and storytelling principles, and act as a global LEGOLAND® brand guardian.
- Champion best in class family entertainment, balancing creativity with safety, clarity, and accessibility.
- Contribute to and support a clear, efficient creative approval processes across global markets.
- Ensure creative concepts align with Merlin health, safety, and security standards.
Global Collaboration & Partnership
- Partner with global and regional production, entertainment, and operations teams to deliver culturally relevant experiences across markets.
- Collaborate with internal teams and external vendors to develop and maintain global entertainment asset libraries (scripts, audio, choreography, training, brand guidance).
- Mentor and support regional Entertainment Leads, upholding global standards while enabling local creativity.
- Build strong cross-functional relationships within RWS Global and Merlin to support growth and scalability.
Market Insight & Innovation
- Stay current on themed entertainment, live experience, and family entertainment trends.
- Support market research and consumer insight analysis to inform future creative strategy.
- Identify opportunities to improve creative workflows, tools, and processes for efficiency and impact.
Project & Operational Support
- Collaborate with production teams on creative scopes, schedules, and project deliverables.
- Coordinate creative schedules with on-site management during rehearsals and implementation.
- Provide creative and administrative support to directors and production leadership as needed.
Qualifications & Skills
- Bachelor’s degree in Theatre, Playwriting, Scripting, Creative Direction, or equivalent practical experience.
- 2+ years of experience in event creation, live entertainment, or leisure & attractions.
- Versatile experience in directing and/or writing live entertainment productions, narratives, immersive experiences, and/or interactive installations.
- Experience in creating permanent experiences as well as short-term experiences for families and young audiences.
- Experience and/or knowledge in food, beverage and merchandise and incorporating into experiences and/or events.
- Passionate about leisure and entertainment attractions.
- Attention to detail: please type the word “Blue Iguana” at the top of your resume prior to applying.
- Proven ability to effectively manage multiple priorities, projects, ad hoc assignments, and deadlines.
- Advanced skills in Microsoft Office Suite (Excel, Word, PowerPoint, Outlook) or willingness to learn.
- Motivated and effective self-starter with a record of project success.
- Independent worker with capacity for multi-tasking.
- Effective written and verbal communication skills.
- Ability/experience in light choreography and movement is a plus.
- Maintaining a valid passport and a flexible schedule allowing for approximately 45% domestic and international travel.
While this is intended to be an accurate description of the job, this is not necessarily a comprehensive list of all responsibilities, duties, skills, efforts, requirements or working conditions associated with the position, and may require that other or different tasks be performed as necessary and assigned.
Company Benefits
- Competitive Salary
- Company Pension
- 25 days paid holiday excluding
Resident Creative | Merlin employer: ted
At Merlin, we pride ourselves on being an exceptional employer, offering a vibrant work culture that fosters creativity and collaboration in the heart of Milton Keynes. As a Resident Creative, you'll enjoy a competitive salary, generous holiday allowance, and the opportunity to shape immersive experiences for families while working alongside passionate professionals in the leisure and entertainment industry. With a focus on employee growth and development, we encourage innovation and provide a supportive environment where your creative vision can thrive.
StudySmarter Expert Advice🤫
We think this is how you could land Resident Creative | Merlin
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for ted and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like ted are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with ted on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at ted. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Resident Creative | Merlin
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit ted. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of ted:Show us that you’ve done your homework! In your application, briefly mention what you admire about ted’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at ted
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at ted will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At ted, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
