Resident Creative | Merlin in Milton Keynes

Reports To: VP, Creative

Place of Work: Milton Keynes, UK

Status: Mobile (3 days a week in UK office, 2 days remote)

Other: Full Time

Job Overview

Reporting to the VP, Creative, the Resident Creative is responsible for supporting the creation of RWS Global experiences with a focus on LEGOLAND® park projects. From dreaming up the next big holiday wonderland, immersive activation, haunted house, light‑up experience, large‑stage production, or food‑and‑beverage revenue‑driving experience, the Resident Creative is also responsible for upholding RWS Global and LEGO® brand standards and ensuring the creative vision is executed to client specifications.

Creative Leadership & Experience Design

• Lead creative ideation, development, and direction for RWS Global & LEGOLAND® live entertainment, events, and immersive experiences.
• Write and develop original, story driven concepts rooted in LEGOLAND® brand worlds.
• Establish and guide clear creative visions across directing, choreography, scenic, costume, media, lighting, and music.
• Support early‑stage concept work including scripting, character development, narrative outlines, and storyboards.

Brand Governance & Stewardship

• Ensuring all creative outputs align with RWS & LEGOLAND® brand guidelines, tone, and storytelling principles, and act as a global LEGOLAND® brand guardian.
• Champion best in class family entertainment, balancing creativity with safety, clarity, and accessibility.
• Contribute to and support a clear, efficient creative approval processes across global markets.
• Ensure creative concepts align with Merlin health, safety, and security standards.

Global Collaboration & Partnership

• Partner with global and regional production, entertainment, and operations teams to deliver culturally relevant experiences across markets.
• Collaborate with internal teams and external vendors to develop and maintain global entertainment asset libraries (scripts, audio, choreography, training, brand guidance).
• Mentor and support regional Entertainment Leads, upholding global standards while enabling local creativity.
• Build strong cross‑functional relationships within RWS Global and Merlin to support growth and scalability.

Market Insight & Innovation

• Stay current on themed entertainment, live experience, and family entertainment trends.
• Support market research and consumer insight analysis to inform future creative strategy.
• Identify opportunities to improve creative workflows, tools, and processes for efficiency and impact.

Project & Operational Support

• Collaborate with production teams on creative scopes, schedules, and project deliverables.
• Coordinate creative schedules with on‑site management during rehearsals and implementation.
• Provide creative and administrative support to directors and production leadership as needed.

Qualifications & Skills

• Bachelor’s degree in Theatre, Playwriting, Scripting, Creative Direction, or equivalent practical experience.
• 2+ years of experience in event creation, live entertainment, or leisure & attractions.
• Versatile experience in directing and/or writing live entertainment productions, narratives, immersive experiences, and/or interactive installations.
• Experience in creating permanent experiences as well as short‑term experiences for families and young audiences.
• Experience and/or knowledge in food, beverage and merchandise and incorporating into experiences and/or events.
• Passionate about leisure and entertainment attractions.
• Attention to detail: please type the word “Blue Iguana” at the top of your resume prior to applying.
• Proven ability to effectively manage multiple priorities, projects, ad hoc assignments, and deadlines.
• Advanced skills in Microsoft Office Suite (Excel, Word, PowerPoint, Outlook) or willingness to learn.
• Motivated and effective self‑starter with a record of project success.
• Independent worker with capacity for multi‑tasking.
• Effective written and verbal communication skills.
• Ability/experience in light choreography and movement is a plus.
• Maintaining a valid passport and a flexible schedule allowing for approximately 45% domestic and international travel.

While this is intended to be an accurate description of the job, this is not necessarily a comprehensive list of all responsibilities, duties, skills, efforts, requirements or working conditions associated with the position, and may require that other or different tasks be performed as necessary and assigned.

Company Benefits

• Competitive Salary
• Company Pension
• 25 days paid holiday excluding Bank Holidays
• Paid parental leave
• Computer (Mac/Windows)
• Company Phone Allowance
• Flexible working (office/remote)
• Employee Assistance and Wellbeing Programme
• Childcare Support Policy
• Employer Sponsored Vision Programme
• Opportunity to work on a variety of project types including theme parks, resort hotels, entertainment centers, live shows, temporary experiences and many others.

Diversity And Inclusion Statement

DIVERSE IS WHO WE ARE Way more than a box to check, diversity is core to RWS Global culture. We value it, promote it, protect it and hire it. All differences are welcome here. We know for a fact that each employee’s individual background, life experiences, knowledge, self‑expression, and capabilities are a contribution to our culture, as well as our reputation and achievements. So, bring all of who you are, no questions asked.