Area Manager - London (Nw)

We're transforming the lives of adult smokers by helping them switch to IQOS a reduced-risk, heated tobacco product designed as a better alternative to continued smoking.

As part of a nationwide field force of over 100 Sales Executives, we’re committed to responsible selling, education, and delivering standout customer experiences in retail environments.

The Role

As an Area Manager, you’ll lead a high-performing team of up to 12 field based product sales advIsors across a designated UK region. You’ll be the driving force behind their sales success, coaching, development, and daily execution. This is a field-based role requiring regular, in-person team visits to provide hands‑on support and leadership.

You'll champion performance, identify new retail opportunities, and strategically match stores with your team’s individual strengths—maximising impact and unlocking sales potential.

What You’ll Be Responsible For

Leadership & Performance

• Drive your team's performance to exceed KPIs through coaching, clear goal-setting, and day-to-day support
• Monitor real-time metrics, proactively addressing issues and escalating when needed
• Deliver impactful field training, especially for new starters and underperformers
• Uphold high standards of presentation, customer experience, and sales execution
• Manage attendance and performance, including PIPs for consistent improvement

Strategic Sales Development

• Identify and onboard high-potential retail environments in your region
• Align the right stores with the right team members to drive sales output
• Own your region’s sales targets and deliver sustained performance across all metrics
• Ensure strong communication of IQOS’ value proposition and key product benefits.

Team & People Management

• Be the go‑to expert for your team on everything from sales techniques to store operations
• Foster a positive, purpose‑driven team culture with recognition and morale‑building
• Support onboarding, ongoing development, and tailored coaching for every team member
• Maintain high standards of compliance, customer journey, and brand representation.

Operational Excellence

• Submit detailed weekly plans, schedules, and daily reports on time
• Analyse performance data to extract insights and take action (Note: Seek to correct any HTML tag mismatches;
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