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For Companies At a Glance
- Tasks: Lead a team of sales advisors, driving performance and coaching for success.
- Company: Join a mission-driven company transforming lives with reduced-risk tobacco products.
- Benefits: Enjoy a competitive salary, bonuses, corporate perks, and career progression opportunities.
- Why this job: Be part of a dynamic team making a real impact in the retail environment.
- Qualifications: 2+ years in sales with team management experience; strong communication skills required.
- Other info: Field-based role with hands-on leadership and support for your team.
The predicted salary is between 36400 - 51000 £ per year.
Location: Field-based - East Midlands
Employment Type: Full-time
Salary: £36,400 + Monthly Bonus & Commission
Our Mission
We're transforming the lives of adult smokers by helping them switch to IQOS, a reduced-risk, heated tobacco product designed as a better alternative to continued smoking.
As part of a nationwide field force of over 100 Sales Executives, we’re committed to responsible selling, education, and delivering standout customer experiences in retail environments.
The Role
As an Area Manager, you’ll lead a high-performing team of up to 12 field-based product sales advisors across a designated UK region. You’ll be the driving force behind their sales success, coaching, development, and daily execution. This is a field-based role requiring regular, in-person team visits to provide hands-on support and leadership.
You'll champion performance, identify new retail opportunities, and strategically match stores with your team’s individual strengths—maximising impact and unlocking sales potential.
What You’ll Be Responsible For
- Leadership & Performance
- Drive your team's performance to exceed KPIs through coaching, clear goal-setting, and day-to-day support
- Monitor real-time metrics, proactively addressing issues and escalating when needed
- Deliver impactful field training, especially for new starters and underperformers
- Uphold high standards of presentation, customer experience, and sales execution
- Manage attendance and performance, including PIPs for consistent improvement
- Identify and onboard high-potential retail environments in your region
- Align the right stores with the right team members to drive sales output
- Own your region’s sales targets and deliver sustained performance across all metrics
- Ensure strong communication of IQOS’ value proposition and key product benefits.
- Be the go-to expert for your team on everything from sales techniques to store operations
- Foster a positive, purpose-driven team culture with recognition and morale-building
- Support onboarding, ongoing development, and tailored coaching for every team member
- Maintain high standards of compliance, customer journey, and brand representation.
- Submit detailed weekly plans, schedules, and daily reports on time
- Analyse performance data to extract insights and take action
- Oversee kit logistics, ensuring all equipment is fully functional and well-maintained
What You’ll Need
- A valid UK driver’s licence and access to your own vehicle
- 2+ years’ experience in sales, with at least 1 year in a team management role
- Strong communication and leadership skills
- A proven track record in target-driven environments
- High attention to detail and a passion for developing people
What You’ll Get
- A rewarding bonus structure tied to individual and team performance
- Corporate expense card (petrol, parking, business costs)
- 7 days paid training (covering product, reporting, systems, and sales techniques)
- Company pension scheme
- Career progression opportunities within a fast-paced, high-growth environment
If you're a natural leader with a commercial mindset, and you thrive in a hands-on, field-based role this could be your next big opportunity. Join us in changing peoples lives by introducing them to a much better alternative to smoking.
Area Manager employer: Ted Experience
Contact Detail:
Ted Experience Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Area Manager
✨Tip Number 1
Familiarise yourself with the IQOS product line and its benefits. Understanding the product inside out will not only help you in interviews but also demonstrate your commitment to the role and the company's mission.
✨Tip Number 2
Network with current or former employees in similar roles. They can provide valuable insights into the company culture and expectations, which can help you tailor your approach during the interview process.
✨Tip Number 3
Prepare specific examples of how you've successfully led teams in the past. Highlight your coaching techniques and how you've driven performance, as these are key aspects of the Area Manager role.
✨Tip Number 4
Research the retail environments in the East Midlands region. Being knowledgeable about potential stores and their sales dynamics will show your proactive approach and strategic thinking during discussions.
We think you need these skills to ace Area Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in sales and team management. Emphasise any achievements related to exceeding KPIs or developing team members, as these are crucial for the Area Manager role.
Craft a Compelling Cover Letter: In your cover letter, express your passion for transforming lives through better alternatives to smoking. Mention specific examples of how you've successfully led teams and driven sales performance in previous roles.
Showcase Leadership Skills: Use your application to demonstrate your leadership style. Provide examples of how you've coached team members, managed performance, and fostered a positive team culture in past positions.
Highlight Strategic Thinking: Discuss your experience in identifying new retail opportunities and aligning team strengths with business goals. This will show that you understand the strategic aspect of the Area Manager position.
How to prepare for a job interview at Ted Experience
✨Showcase Your Leadership Skills
As an Area Manager, you'll be leading a team, so it's crucial to demonstrate your leadership abilities. Prepare examples of how you've successfully managed teams in the past, focusing on coaching and development.
✨Understand the Product and Market
Familiarise yourself with IQOS and its benefits compared to traditional smoking. Being knowledgeable about the product will help you convey its value proposition effectively during the interview.
✨Prepare for Scenario-Based Questions
Expect questions that assess your problem-solving skills and ability to drive performance. Think of scenarios where you've had to address underperformance or identify new sales opportunities.
✨Demonstrate Your Data Analysis Skills
Since the role involves analysing performance data, be ready to discuss how you've used data to inform decisions in previous roles. Highlight any tools or methods you've employed to track and improve team performance.