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For Companies At a Glance
- Tasks: Lead exciting paid media campaigns and drive measurable business growth.
- Company: Join Tecna, a leader in innovative exhibition design and delivery.
- Benefits: Enjoy a competitive salary, hybrid working, and potential contract extension.
- Why this job: Combine creativity with data to make a real impact in marketing.
- Qualifications: 3+ years in performance marketing and experience with Google Ads and LinkedIn Ads.
- Other info: Be part of a passionate team shaping the future of marketing.
The predicted salary is between 32000 - 42000 £ per year.
Location: Farnborough, (Hybrid)
Contract: Full-time, 12-month Fixed Term Contract (with potential to extend)
Reports to: Head of Marketing
Salary: Up to £38,000 DOE
About Tecna
At Tecna, we bring brand stories to life through bespoke exhibition design and flawless delivery; creating environments that connect, inspire, and endure. We work with world-leading brands across industries to design and deliver exceptional exhibition spaces from tailored design concepts to precision installation.
The Role
We’re looking for a Performance and Paid Marketing Specialist to join our marketing team on a 12-month maternity cover contract, with the potential to extend. You’ll take ownership of Tecna’s paid media, lead generation, and performance marketing strategy, ensuring every campaign drives measurable business growth. This is a hands-on, high-impact role, ideal for someone who loves the balance of creativity and data, can execute at pace, and thrives on seeing campaigns deliver real results.
Key Responsibilities
- Paid Media Ownership: Plan, run, and optimise paid campaigns across Google Ads, LinkedIn Ads, Meta Ads, YouTube Ads, and emerging B2B platforms. Manage budgets, targeting, creative testing, and optimisation to maximise lead volume, ROI, and efficiency.
- Funnel Ownership and Lead Generation: Manage the full marketing funnel (from campaign development to conversion) ensuring accurate tracking, attribution, and reporting.
- SEO and AI Search Readiness: Support the wider marketing team in building Tecna’s organic visibility through keyword optimisation, content structure, and on-page best practice.
- Conversion Rate Optimisation (CRO): Audit landing pages and forms to identify opportunities for improved user experience and conversion.
- Account-Based Marketing (ABM): Plan and execute targeted ABM campaigns for priority sectors.
- CRM, Attribution and Data: Support the management and optimisation of Odoo CRM, ensuring accurate lead tracking and data integrity.
- Retargeting, Segmentation and Nurture: Build audience segments and lookalike models across paid platforms and CRM data.
- Channel Innovation and Testing: Continuously explore and test new paid channels and formats.
- Collaboration and Creative Integration: Collaborate with the Head of Marketing on strategy, testing priorities, and performance roadmaps.
- Future Growth: As Tecna expands, help shape the future performance marketing function.
What We’re Looking For
- 3+ years’ experience in performance marketing, paid media, or demand generation, ideally in a B2B environment.
- Proven success in managing Google Ads, LinkedIn Ads, and paid social platforms for lead generation.
- Experience in CRM development and management (Odoo preferred).
- Confident using analytics tools: GA4, Looker Studio, Tag Manager, and platform analytics dashboards.
- Deep understanding of funnel attribution, retargeting, and data-driven optimisation.
- Excellent writing, communication, and analytical skills.
- A proactive mindset; someone who takes ownership, tests new ideas, and loves making the numbers move.
You’ll Fit Right In If You:
- Love the balance of creative storytelling and commercial performance.
- Are as excited by data as you are by design.
- You’re a team player who can own your own remit.
- Thrive in a culture of collaboration and innovation.
- Want to shape the future of performance marketing for a brand that’s redefining exhibition design.
Why Tecna?
- Work within a passionate, creative team driving global design and marketing excellence.
- Hybrid working model (office + remote flexibility).
- Exposure to running world-class campaigns across different industries and events.
- Competitive salary and benefits package.
- Potential for contract extension based on performance and growth.
How to Apply
If you’re ready to help Tecna grow through data, creativity, and high-performing campaigns, we’d love to hear from you. Apply with your CV and a short note on your proudest paid campaign.
Marketing Specialist (Maternity Cover) in Farnborough employer: Tecna
Contact Detail:
Tecna Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Specialist (Maternity Cover) in Farnborough
✨Tip Number 1
Network like a pro! Reach out to your connections on LinkedIn and let them know you're on the hunt for a Marketing Specialist role. You never know who might have the inside scoop on openings or can put in a good word for you.
✨Tip Number 2
Get your portfolio ready! Showcase your best campaigns and results, especially those that highlight your performance marketing skills. A strong portfolio can really set you apart when you're chatting with potential employers.
✨Tip Number 3
Prepare for interviews by practising common questions related to performance marketing. Think about how you've used data to drive results in past roles. We want to hear your success stories and how you can bring that magic to Tecna!
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you're genuinely interested in joining our team at Tecna.
We think you need these skills to ace Marketing Specialist (Maternity Cover) in Farnborough
Some tips for your application 🫡
Show Off Your Skills: When you're writing your application, make sure to highlight your experience in performance marketing and paid media. We want to see how you've driven results in past roles, so don’t hold back on the details!
Tailor Your CV: Make your CV relevant to the Marketing Specialist role by aligning your skills and experiences with the job description. Use keywords from the posting to show us you’re a perfect fit for our team at Tecna.
Be Creative in Your Note: In your short note about your proudest paid campaign, let your creativity shine! We love seeing how you blend data with storytelling, so share what made your campaign stand out and the impact it had.
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. We can’t wait to hear from you!
How to prepare for a job interview at Tecna
✨Know Your Numbers
Make sure you brush up on your performance marketing metrics. Be ready to discuss your experience with Google Ads, LinkedIn Ads, and any other platforms you've used. Highlight specific campaigns where you drove measurable results, as this will show your data-driven mindset.
✨Showcase Your Creativity
Prepare examples of how you've balanced creativity with performance in past roles. Think about campaigns where you implemented A/B testing or innovative strategies that led to increased engagement. This will demonstrate that you can think outside the box while still focusing on results.
✨Understand the Company
Do your homework on Tecna and their approach to exhibition design. Familiarise yourself with their brand story and recent campaigns. This knowledge will help you tailor your answers and show that you're genuinely interested in contributing to their success.
✨Ask Insightful Questions
Prepare thoughtful questions about the role and the team dynamics. Inquire about their current marketing strategies or how they measure success. This not only shows your enthusiasm but also helps you gauge if the company culture aligns with your values.