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- Tasks: Lead innovative strategies using AI and data to drive client success in digital marketing.
- Company: Join a Google Platform Partner known for cutting-edge solutions and a collaborative culture.
- Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
- Other info: Dynamic role with opportunities to work on advanced AI-driven projects.
- Why this job: Make a real impact by transforming data into actionable insights and driving innovation.
- Qualifications: 5-7 years in ad tech, expertise in Google tools, and a consultative mindset.
The predicted salary is between 60000 - 80000 £ per year.
My client is a Google Platform Partner specialising in strategy and development of client solutions across GMP, GCP and Google AI. Certified as a Google Cloud and Google Marketing Partner, our teams provide cutting edge data and AI services that automate workflows, augment teams and drive innovation.
The Activation Consultant is a subject matter expert focused on the strategic intersection of paid media, first-party data, and Artificial Intelligence (AI). This is a billable, client-facing role responsible for developing and executing Go-to-Market (GTM) strategies that realise tangible business value through the Google ecosystem.
Unlike traditional trading roles, you will act as a consultative architect, designing how clients can move beyond simple data collection to data connection and AI-driven activation. You will be responsible for identifying revenue-growth opportunities by implementing advanced use cases like value-based bidding, predictive audiences, and server-side tagging.
Key Responsibilities- Strategic GTM & Value Realisation: Develop and lead GTM strategies that focus on realising value through paid media by leveraging first-party data and AI-driven workflows. Translate complex advertiser data landscapes (1st, 2nd, and 3rd party) into actionable business and marketing objectives, ensuring data strategies directly support overarching client growth goals. Identify and define marketing use cases that address client challenges using GA4, BigQuery, and GMP technologies (DV360, SA360). Evangelise 'Privacy by Design' strategies, helping clients transition from third-party reliance to unified first-party customer profiles.
- Consultancy & Revenue Growth: Act as a billable subject matter expert, providing direct consultancy to clients on digital maturity and tech implementation roadmaps. Drive revenue growth by identifying opportunities for license reselling and advanced service deployments (e.g., custom algorithms, DCO). Lead pre-sales and discovery workshops to interrogate client data landscapes and architect complex technological solutions.
- AI & Data Activation: Implement AI-driven enrichment to enhance performance, such as using predictive analysis for sales projection and audience lookalike modelling. Architect data-to-goal frameworks that utilise multi-source data (e.g., CRM, partner data, and market signals) to define and achieve high-level KPIs like Customer Lifetime Value (LTV) and market share expansion. Stay abreast of Google’s AI product roadmap to ensure clients have access to market-leading automation and bidding solutions.
- Expertise in GMP: Extensive hands-on experience and current certifications in DV360, SA360, GA4, and Google Tag Manager.
- Data & AI Literacy: Proven ability to use first-party data for audience activation and a deep understanding of how AI/Machine Learning improves bidding and targeting.
- Consultative Mindset: Minimum 5–7 years of experience in ad tech or programmatic roles with a track record of delivering client results and growing revenue. Proven track record of data storytelling—specifically the ability to interpret diverse data sets to inform strategic business decisions and marketing roadmaps.
- Strategic Leadership: Experience leading projects from start to finish, including the ability to convey complex technical concepts to non-technical senior stakeholders.
- Technical Problem-Solving: Proficiency in architecting solutions that involve data integration, server-side tagging, or offline data imports.
- Holistic media expertise: A strong understanding of the broader digital advertising landscape (Social, Search, Display, etc.) and how various platforms interact within a client’s total media investment. Knowledge of Google Cloud Platform (BigQuery) for marketing data warehousing. Experience with Customer Data Platforms (CDPs) or advanced identity resolution tools. Familiarity with measurement methodologies like Causal Impact Analysis or Geo-experiments.
Activation Consultant in London employer: TechYard
Contact Detail:
TechYard Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Activation Consultant in London
✨Tip Number 1
Network like a pro! Get out there and connect with folks in the industry. Attend events, webinars, or even local meetups. The more people you know, the better your chances of landing that Activation Consultant role.
✨Tip Number 2
Show off your expertise! When you get the chance to chat with potential employers, make sure to highlight your hands-on experience with GMP tools like DV360 and GA4. Share specific examples of how you've used data to drive results.
✨Tip Number 3
Be ready to consult! This role is all about being a subject matter expert, so brush up on your consultative skills. Prepare to discuss how you can help clients transition to first-party data strategies and AI-driven solutions.
✨Tip Number 4
Apply through our website! We want to see your application come through directly. It shows you're serious about joining our team and gives us a chance to see your enthusiasm for the role right from the start.
We think you need these skills to ace Activation Consultant in London
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Activation Consultant role. Highlight your experience with Google Marketing Platform, AI, and data strategies. We want to see how your skills align with our needs!
Showcase Your Expertise: Don’t hold back on showcasing your hands-on experience with DV360, GA4, and other relevant tools. We’re looking for someone who can hit the ground running, so let us know how you’ve used these platforms to drive results.
Be a Storyteller: Use your application to tell a compelling story about your journey in ad tech. We love candidates who can interpret data and translate it into actionable insights, so share examples of how you've done this in the past.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from our team!
How to prepare for a job interview at TechYard
✨Know Your Google Stuff
Make sure you brush up on your knowledge of Google Marketing Platform (GMP), Google Cloud Platform (GCP), and Google AI. Familiarise yourself with tools like DV360, SA360, and GA4. Being able to discuss how these platforms can drive value for clients will show that you're the right fit for the Activation Consultant role.
✨Showcase Your Consultative Skills
Prepare examples from your past experience where you've acted as a consultative architect. Think about times when you've translated complex data into actionable strategies for clients. This will demonstrate your ability to lead GTM strategies and identify revenue growth opportunities.
✨Data Storytelling is Key
Be ready to discuss how you've used data storytelling to inform strategic decisions. Prepare to explain how you've interpreted diverse data sets and turned them into marketing roadmaps. This will highlight your expertise in data and AI literacy, which is crucial for this role.
✨Stay Ahead of the Game
Keep yourself updated on the latest trends in AI and digital advertising. Be prepared to discuss how you would implement AI-driven solutions for clients. Showing that you’re proactive about learning and adapting to new technologies will impress your interviewers.