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- Tasks: Lead innovative strategies using AI and data to drive client success in digital marketing.
- Company: Join a Google Platform Partner known for cutting-edge solutions and a collaborative environment.
- Benefits: Competitive salary, flexible work options, and opportunities for professional growth.
- Other info: Dynamic role with opportunities to work on advanced AI-driven projects.
- Why this job: Make a real impact by transforming data into actionable insights and driving innovation.
- Qualifications: 5-7 years in ad tech, expertise in Google tools, and a consultative mindset.
The predicted salary is between 60000 - 80000 £ per year.
My client is a Google Platform Partner specialising in strategy and development of client solutions across GMP, GCP and Google AI. Certified as a Google Cloud and Google Marketing Partner, our teams provide cutting edge data and AI services that automate workflows, augment teams and drive innovation. The Activation Consultant is a subject matter expert focused on the strategic intersection of paid media, first-party data, and Artificial Intelligence (AI). This is a billable, client-facing role responsible for developing and executing Go-to-Market (GTM) strategies that realise tangible business value through the Google ecosystem.
Unlike traditional trading roles, you will act as a consultative architect, designing how clients can move beyond simple data collection to data connection and AI-driven activation. You will be responsible for identifying revenue-growth opportunities by implementing advanced use cases like value-based bidding, predictive audiences, and server-side tagging.
Key Responsibilities- Strategic GTM & Value Realisation: Develop and lead GTM strategies that focus on realising value through paid media by leveraging first-party data and AI-driven workflows. Translate complex advertiser data landscapes (1st, 2nd, and 3rd party) into actionable business and marketing objectives, ensuring data strategies directly support overarching client growth goals. Identify and define marketing use cases that address client challenges using GA4, BigQuery, and GMP technologies (DV360, SA360). Evangelise 'Privacy by Design' strategies, helping clients transition from third-party reliance to unified first-party customer profiles.
- Consultancy & Revenue Growth: Act as a billable subject matter expert, providing direct consultancy to clients on digital maturity and tech implementation roadmaps. Drive revenue growth by identifying opportunities for license reselling and advanced service deployments (e.g., custom algorithms, DCO). Lead pre-sales and discovery workshops to interrogate client data landscapes and architect complex technological solutions.
- AI & Data Activation: Implement AI-driven enrichment to enhance performance, such as using predictive analysis for sales projection and audience lookalike modelling. Architect data-to-goal frameworks that utilise multi-source data (e.g., CRM, partner data, and market signals) to define and achieve high-level KPIs like Customer Lifetime Value (LTV) and market share expansion. Stay abreast of Google’s AI product roadmap to ensure clients have access to market-leading automation and bidding solutions.
- Expertise in GMP: Extensive hands-on experience and current certifications in DV360, SA360, GA4, and Google Tag Manager.
- Data & AI Literacy: Proven ability to use first-party data for audience activation and a deep understanding of how AI/Machine Learning improves bidding and targeting.
- Consultative Mindset: Minimum 5–7 years of experience in ad tech or programmatic roles with a track record of delivering client results and growing revenue. Proven track record of data storytelling—specifically the ability to interpret diverse data sets to inform strategic business decisions and marketing roadmaps.
- Strategic Leadership: Experience leading projects from start to finish, including the ability to convey complex technical concepts to non-technical senior stakeholders.
- Technical Problem-Solving: Proficiency in architecting solutions that involve data integration, server-side tagging, or offline data imports.
- Holistic media expertise: A strong understanding of the broader digital advertising landscape (Social, Search, Display, etc.) and how various platforms interact within a client’s total media investment.
- Knowledge of Google Cloud Platform (BigQuery) for marketing data warehousing.
- Experience with Customer Data Platforms (CDPs) or advanced identity resolution tools.
- Familiarity with measurement methodologies like Causal Impact Analysis or Geo-experiments.
Activation Consultant employer: TechYard
Contact Detail:
TechYard Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Activation Consultant
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, webinars, or even local meetups. The more you engage, the better your chances of landing that Activation Consultant role.
✨Tip Number 2
Showcase your expertise! Prepare a portfolio or case studies that highlight your experience with GMP, GA4, and AI-driven strategies. This will help you stand out during interviews and demonstrate your consultative mindset.
✨Tip Number 3
Practice your pitch! Be ready to explain complex data concepts in simple terms. Role-play with a friend or mentor to refine your communication skills, especially when discussing how you can drive revenue growth for clients.
✨Tip Number 4
Apply through our website! We’ve got loads of resources to help you prepare for interviews and connect with potential employers. Don’t miss out on the chance to land your dream job with us!
We think you need these skills to ace Activation Consultant
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter to highlight your experience with Google Marketing Platform, AI, and data strategies. We want to see how your skills align with the Activation Consultant role, so don’t hold back on showcasing your relevant achievements!
Show Off Your Consultancy Skills: Since this role is all about being a consultative architect, share examples of how you've successfully advised clients in the past. We love seeing real-life scenarios where you’ve driven revenue growth or implemented innovative solutions using first-party data.
Be Data-Driven: We’re looking for someone who can interpret complex data sets, so include specific metrics or outcomes from your previous roles. Highlight any experience with GA4, BigQuery, or other relevant tools that demonstrate your data literacy and ability to drive business value.
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. Plus, it shows you’re keen to join our team at StudySmarter!
How to prepare for a job interview at TechYard
✨Know Your Google Stuff
Make sure you brush up on your knowledge of Google Marketing Platform (GMP), GA4, and BigQuery. Be ready to discuss how you've used these tools in past roles, especially in relation to data activation and AI-driven strategies. Showing that you're not just familiar but also experienced will impress the interviewers.
✨Showcase Your Consultative Skills
Since this role is all about consultancy, prepare examples of how you've helped clients overcome challenges using data-driven insights. Think about specific instances where your strategic thinking led to revenue growth or improved client outcomes. This will demonstrate your consultative mindset and ability to drive value.
✨Master the Art of Data Storytelling
Be ready to explain complex data sets in a way that's easy for non-technical stakeholders to understand. Practice telling a story with data—how you interpreted it, what insights you derived, and how those insights informed business decisions. This skill is crucial for the Activation Consultant role.
✨Stay Ahead of AI Trends
Familiarise yourself with the latest trends in AI and how they apply to digital marketing. Be prepared to discuss how you've implemented AI-driven solutions in previous roles, particularly in relation to predictive analysis and audience modelling. Showing that you're proactive about staying current will set you apart.