Programme Marketing Assistant in London

The following information aims to provide potential candidates with a better understanding of the requirements for this role.

Location: London / Hybrid

Salary: £27,000 - £31,000 per annum based upon experience plus discretionary bonus and comprehensive benefits

Job Type: Full Time, 12-month fixed-term contract

About the Role:

The Programme Marketing Assistant (PMA) role is integral to supporting our programme team marketing activities by enhancing member communications and improving marketing data quality. PMAs own all marketing activities for the programmes they support and also provide cover for the rest of the PMA team as required. All PMAs report into the Head of Data-Driven Marketing and are expected to focus on improving the effectiveness of their programmes' communications and marketing activities.

This role provides marketing support across techUK programmes, helping to ensure that initiatives are effectively promoted and delivered to members, prospects, and stakeholders. Working closely with the wider marketing team, the role helps plan, coordinate, and deliver marketing and engagement activities across a range of programmes.

Key Responsibilities:

• Ensure programme activities are promoted effectively across appropriate channels to deliver strong results, reaching both existing and new audiences.
• Events: Provide marketing support for in-person and online events. Monitor event registrations and recommend promotional strategies. Plan and deliver marketing activity across relevant channels to reach target audiences and maximise event success.
• Newsletters & Mailers: Coordinate programme newsletters and mailers, including scheduling and drafting content for review and editing. Manage requests for mailing lists and ensure timely distribution.
• Social Media: Promote all upcoming programme activities across social media channels. Develop and implement social media plans to maximise reach, engagement, and results.
• Campaign Weeks & Campaigns: Coordinate campaign weeks by working with programmes to source content, creating landing pages and campaign widgets, and promoting campaigns through appropriate marketing channels.
• Website, Blogs & Hub Management: Support the creation, maintenance, and optimisation of programme webpages, including hubs and campaign pages. Upload blogs (including guest contributions), partner events, and other programme content. Monitor performance, refine content, manage marketing widgets, and determine effective calls to action. Ensure all programme content is published and promoted in the most effective way.
• Member Elections & Survey Management: Develop promotional strategies to increase participation in elections and surveys. Manage the end-to-end process, from promotion and response collection through to analysis and publication of results.
• Design Briefs & Programme Visuals: Select imagery for marketing activity and coordinate with the in-house multimedia designer to produce marketing assets.
• Data Management: Maintain accurate and up-to-date CRM records by inputting, extracting, and analysing data related to member contacts, engagement, and prospecting.
• Presentation Support: Provide support in formatting and updating presentations as required.
• Training Colleagues: Support the training of colleagues on relevant marketing tools, processes, and programme activities.

About you:

Skills, Knowledge and Expertise:

• Excellent written and verbal communication skills.
• Very strong organisational and time management skills.
• Attention to detail and a methodical approach to tasks.
• Ability to work collaboratively across departments.
• Proactive and self-motivated with the ability to manage competing priorities.
• Able to think creatively about how to engage audiences via different marcomms channels.
• Analytical mindset with the ability to interpret data and provide actionable insights.

Essential Knowledge and Experience:

• Experience working in a fast-paced environment with multiple deadlines.
• Competence in using MS Office Suite and digital marketing tools.

Desired Knowledge and Experience:

• Experience in CRM systems and data management, and segmenting audiences.
• Experience using web CMS and social media scheduling platforms.
• Experience working with design teams on assets and content.
• Experience in supporting marketing or communications teams.
• Experience in executing email marketing campaigns.
• Experience in executing organic social media campaigns.
• Experience in a membership-based organisation or similar environment.
• Previous experience in reporting and analysis of marcomms activities performance to drive improvements.

Additional Information:

This role is offered on an initial 12-month fixed-term contract, with potential to become permanent, subject to business growth and individual performance. This role is based out of techUK's London offices, however techUK operates a flexible working policy. This role profile is a guide to the work that is required but does not form part of any contract of employment and may change from time to time to reflect changing circumstances. The successful candidate must have permission to work in the UK prior to the commencement of employment.