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For Companies At a Glance
- Tasks: Lead and optimise user acquisition campaigns across platforms like Meta, Google, and TikTok.
- Company: Join an innovative AI-powered credit engine with a focus on growth.
- Benefits: Competitive salary, equity options, and a dynamic work environment.
- Why this job: Make a direct impact on company growth while honing your marketing skills.
- Qualifications: Experience in managing paid campaigns and analysing performance metrics.
- Other info: Fast-paced role with opportunities for creativity and ownership.
The predicted salary is between 60000 - 80000 £ per year.
We are seeking a data-driven Growth Marketer to lead and optimize user acquisition campaigns across various paid channels. This role focuses on campaign management, testing, and scaling to drive efficient growth. You will have a direct impact on the company's growth trajectory by managing and iterating on creative strategies and targeting.
What You'll Be Doing
- Plan, launch, and manage paid acquisition campaigns across platforms such as Meta, Google, and TikTok.
- Oversee day‑to‑day campaign setup, optimization, testing, and scaling.
- Monitor and optimize performance metrics including CPA, ROAS, LTV, and CAC.
- Conduct structured tests on audiences, creative, messaging, bids, and budgets.
- Collaborate with creative and content teams to refine ad creative based on performance insights.
- Partner with product and marketing teams to enhance landing pages and conversion paths.
- Manage attribution and measurement tools like Singular to ensure data integrity.
- Identify and test new acquisition channels and tactics for incremental growth.
- Ensure compliance with platform policies and regulatory requirements in the finance and credit space.
What We're Looking For
- Experience in managing paid acquisition campaigns and analyzing performance.
- Ability to iterate on creative and targeting strategies.
- Proficiency in testing new ideas for growth and efficiency.
- Enjoyment in working within platforms, moving quickly, and owning results end‑to‑end.
Compensation & Benefits
- Competitive compensation package
- Equity in the form of stock options
Senior Head of Growth (+ Equity) at AI-powered credit engine employer: TechTree
Contact Detail:
TechTree Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Head of Growth (+ Equity) at AI-powered credit engine
✨Tip Number 1
Get your networking game on! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past campaigns and results. This will give potential employers a taste of what you can bring to the table, especially when it comes to optimising user acquisition.
✨Tip Number 3
Be proactive! Don’t just wait for job postings to pop up. Reach out directly to companies you admire, like us at StudySmarter, and express your interest in working with them. A little initiative can go a long way!
✨Tip Number 4
Prepare for interviews by brushing up on your knowledge of performance metrics like CPA, ROAS, and CAC. Be ready to discuss how you've used these in past roles to drive growth. We love candidates who can speak our language!
We think you need these skills to ace Senior Head of Growth (+ Equity) at AI-powered credit engine
Some tips for your application 🫡
Show Your Data-Driven Mindset: Make sure to highlight your experience with data analysis and performance metrics in your application. We want to see how you've used data to drive growth in past roles, so don’t hold back on those numbers!
Tailor Your Campaign Experience: When detailing your previous campaigns, be specific about the platforms you’ve worked with, like Meta or Google. We love seeing how you’ve managed and optimised campaigns, so give us the juicy details!
Emphasise Collaboration Skills: Since this role involves working closely with creative and product teams, mention any collaborative projects you've been part of. Show us how you’ve partnered with others to refine strategies and achieve results.
Apply Through Our Website: We encourage you to apply directly through our website for a smoother process. It’s the best way for us to keep track of your application and ensure it gets the attention it deserves!
How to prepare for a job interview at TechTree
✨Know Your Numbers
Make sure you’re familiar with key performance metrics like CPA, ROAS, LTV, and CAC. Be ready to discuss how you've used these metrics in past campaigns to drive growth. This shows you understand the data-driven nature of the role.
✨Showcase Your Campaign Success
Prepare specific examples of successful paid acquisition campaigns you've managed. Highlight your approach to testing and optimisation, and be ready to explain how you iterated on creative strategies to achieve results.
✨Collaborate Like a Pro
Emphasise your experience working with creative and content teams. Discuss how collaboration has led to improved ad performance in your previous roles. This will demonstrate your ability to work cross-functionally, which is crucial for this position.
✨Stay Ahead of the Game
Research the latest trends in digital marketing and user acquisition. Be prepared to share your thoughts on new channels or tactics you think could benefit the company. This shows your proactive mindset and passion for growth marketing.